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Book details
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Author : Julian Gaspar
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Pages : 407 pages
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Publisher : Cengage Learning 2016-01-01
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Language : English
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ISBN-10 : 1305501187
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ISBN-13 : 9781305501188
Book Synopsis
The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of international institutions in
promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO
GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the
foundation for the functional tools used to better prepare students for a global business landscape. The text flows smoothly and clearly from
concept to application, asking your students to apply their learning to real-world personal and professional applications. The specialized author
team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business
environment -- culture, ethics, economics, and information technology. Ensure that your students understand the procedures and concepts they
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