senior product manager-asia - Pacific Market International

SENIOR PRODUCT MANAGER-ASIA
 POSITION OVERVIEW
Responsible for strategically planning and managing new category development for
PMI’s private label business in Asia Pacific region. This position will manage the
development, selection and utilization of products to meet customer and consumer
needs and stage product offerings to maximize revenue and profit.
 ESSENTIAL FUNCTIONS
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Annually/seasonally present and discuss with client pre-season market trend
overview and propose category direction for the season.
- Seasonally prepare and provide design direction to product development.
- Provide detailed comments and direction based on client feedback.
- Request market research analysis.
- Seasonally manage and merchandise:
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Addition of new products
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Derivations of existing product
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Adaptations/new uses of existing products
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Elimination of low selling or un-profitable product
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Annually and seasonally work with business analyst to prepare category analysis
to identify product segments that will provide PMI with the greatest opportunity
for growth. Provide a ‘category point of view’ that will provide profitable,
unique and when appropriate, patented opportunities for the company.
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Trends – Become educated on and understand emerging macro and category
trends. Meet with clients prior to seasonal kick off to probe and understand new
business initiatives
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Competition – Understand competitor’s product, brand positioning, price,
promotions, channels of distribution, strengths and weaknesses.
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Consumer Market Research - Synthesize market research findings to gain
consumer insights into new market segments or product categories
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Sell Through analysis – Compile and analyze customer sell through information.
Understand internal and external factors that impact selling.
 PROFICIENCIES
1. Excellent written and oral communication skills; ability to communicate
effectively and project a professional image when giving and taking
information in writing, in person and over the phone.
2. Outstanding presentation skills
3. Solid word processing and computer database skills with knowledge of
Microsoft Word, Excel, PowerPoint & etc.
4. Good personal skills with the ability to effectively work with individuals and
groups at all organization levels; ability to work independently and as part of a
team.
5. Ability to respond effectively to sensitive inquiries or complaints.
6. Ability to take initiative and prioritize tasks; good time-management,
organizational, problem-prevention and problem-solving skills.
7. Strong analytical ability with active listening skills.
8. Ability to work accurately with close attention to detail.
9. Ability to maintain confidentiality of sensitive information.
10. Willingness to adapt to changing business needs and deadlines.
11. Ability to study and apply new information.
12. Possess a work ethic that includes neatness and punctuality.
 EDUCATION AND EXPERIENCE
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5 plus year marketing, product management, merchandising experience with
internationally recognized brands
Design, graphics knowledge is a plus
Experienced with retail product development by season and promotion
English and Mandarin Chinese language proficiency
International travel with no visa restriction is preferred
Willing to be based in Shanghai, China
About PMI
Established in 1983, privately-held Pacific Market International (PMI) designs, manufactures and
markets innovative food and beverage solutions designed for busy lifestyles. Our two most
recognizable brands, Stanley® and Aladdin®, are both nearly 100 years old. PMI also operates a
thriving private-label business for globally recognized companies. PMI is headquartered in
Seattle, Washington with offices in Shanghai, China; Manila, Philippines and Amsterdam, The
Netherlands. More information can be found at www.pmi-worldwide.com.
If you think you are the right person for this exciting opportunity please apply by sending your
resume to: [email protected]
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