Chris Poad
Director, Seller Services
Using Multiple Channels to Drive Growth
Amazon Customer Segments
Customers
Developers
Sellers
Amazon Business Worldwide
44%
International
56%
North America
Over 130 million active customers in the last year
Over 2.0 million sellers on Amazon platforms
30% of the total Amazon units were sold by 3rd Party sellers
Sell on Amazon today
Amazon operates in the UK, Germany, France and Italy which
represent 69% of the estimated $122 billion online retail spending
in Western Europe in 2010.
UK 2010:
- Population: 62.2 million
- Nominal GDP: $ 2.26 trillion
- Nominal GDP/capita: $ 35,720
-
Online Population: 47.2 million
Online Buyers: 34.0 million
Online Spending: $ 39.4 billion
Germany 2010:
- Population: 81.9 million
- Nominal GDP: $ 3.31 trillion
- Nominal GDP/capita: $ 40,511
-
Online Population: 60.6 million
Online Buyers: 40.2 million
Online Spending: $ 26.4 billion
France 2010:
- Population: 64.7 million
- Nominal GDP: $ 2.56 trillion
- Nominal GDP/capita: $ 40,591
Italy 2010:
- Population: 60.3 million
- Nominal GDP: $ 2.04 trillion
- Nominal GDP/capita: $ 33,828
-
-
Online Population: 42.8 million
Online Buyers: 25.5 million
Online Spending: $ 15.0 billion
Source: Forrester Research, Online spending data excluding travel and cars.
Online Population: 30.1 million
Online Buyers: 10.1 million
Online Spending: $ 3.6 billion
Strives to be..
The place where customers can find and
discover everything they want to buy
online…
Domestic M@ Sales
UK Seller
UK Buyer
Launched in 2002, Sell on Amazon facilitates sellers to reach
millions of shoppers on Amazon.co.uk.
Whether selling one item or millions, Selling on Amazon is a lowcost, low investment, incremental sales channel.
Cross Marketplace Sales
UK Buyer
UK Seller
FR Buyer
DE Buyer
Sell on Amazon facilitates sellers to sell their items through any
Amazon platform.
Cross Marketplace Sales
(FBA)
UK Seller
International Sellers
UK Seller
UK Buyer
With Fulfilment by Amazon (FBA)
sellers can store their products in
Amazon’s Fulfilment Centres.
Amazon directly picks, packs and
delivers the products as well as
provides customer service.
(FBA)
(FBA)
Multi-Channel FBA
UK Seller
UK Buyer
International Sellers
UK Seller
With Multi-Channel Fulfilment a seller can use the stock in Amazon’s
Fulfilment Centres to fulfil all or part of their orders from other channels i.e.
the seller’s own website, other 3rd party sites or even catalogue or in-store sales
Global FBA
Global FBA
UK Buyer
FR Buyer
UK Seller
DE Buyer
With Global FBA sellers can send their products to an Amazon
Fulfilment centre in the countries in which their products are listed.
For all customer orders on the international Amazon websites Amazon
picks, packs and delivers the products and provides customer service
in the local language.
European Fulfilment Network (EFN)
UK Buyer
International Sellers
UK Seller
DE Buyer
EU Buyers
With EFN, Sellers manage their orders on all Amazon EU
FR Buyer
Marketplaces from just one Seller Account. They ship their products
to a Fulfilment Centre located in their home Marketplace where they
are subsequently delivered to customers on all Amazon EU
Marketplaces if this option is chosen.
IT Buyer
European Fulfilment Network (EFN)
How it works
International Sellers
UK Buyer
UK Seller
Seller’s Fulfilment
centre
Amazon Webstore is the solution for creating a top-of-the line,
professional, branded eCommerce site.
In addition to powering their white label website, sellers can use
the same website management tools and interface to list their
catalogue on Amazon.co.uk.
How it works
Benefits
›
›
›
›
›
›
›
›
›
›
“Nearly 15% of orders processed were made using Amazon Payments. The
average order value has been 18% greater than other available
'alternative' payment options. Over 63% of Other World Computing
customers that use Amazon Payments are first time customers.”
– Larry O’Connor, CEO, Other World Computing (Macsales.com)
Conclusion
• Multiple solutions
With Selling on Amazon, Fulfilment by Amazon, Webstore by Amazon and
Check out by Amazon, Amazon offers sellers multiple channels for their
business in Europe.
• Optional solutions
Sellers can choose one or more solutions that best fit their needs. All
solutions can be combined or stand alone.
• Variable solutions
The commission fee system is completely variable. Sellers pay for the
services they really need and use.