Social Media Posts for Land Is My… Video Contest 2017

Social Media Posts for Land Is My… Video Contest 2017
Welcome to an easy and fun community engagement initiative – a video contest that showcases the
importance of land to people in their everyday lives. It subtly showcases your land trust and how
important you are to the community, and how you provide access to the land that makes their lives
better.
Here are the key contest dates:
1.
2.
3.
4.
5.
April 15 – August 31: Create video
September 1 – 30: Upload video
October 1 – 16: Judging panel selects top 10 videos
October 17 – November 17: Public voting for top 3 videos
December 2017: Winners announced in Alliance eNews
Below are ideas for you to use to promote the contest with your community on Facebook, Twitter and
Instagram. Feel free to use the provided art and text, or go ahead and create your own. Good luck!
Have questions? Please email Rob Aldrich, community conservation director, at [email protected].
Phase 1: Create
April 15 – August 31, 2017
Facebook – Create Phase
Option 1
What do you do outside? Where do you go when you
need a break? Make a quick video that shares what land
means to you and enter it in the @landtrustalliance
#LandIsMy video contest for a chance to win cash prizes
– and WE could win $10,000 too! Visit www.landismy.org
for details and start planning your video today!
Option 2
Have you heard about the new #LandIsMy video contest?
@landtrustalliance is looking for your videos about why
land matters to you! You could win cash and, your WE
could win $10,000! Start planning your video today!
Details at www.landismy.org
Land Trust Alliance | Land Is My… 2017 Video Contest
1
Twitter – Create Phase
Option 1
Create a video of what land means to you and you could
win cash and make us eligible to win $10K! #LandIsMy
Details @ltalliance video site landismy.org
Option 2
What does land mean to you? Create a video for
@ltalliance video site #LandIsMy.org be entered to win
cash – and we can win $10K! #landtrust
Instagram – Create Phase
Option 1
Have you heard about the #LandIsMy video contest? @ltalliance is
looking for your videos about why land matters to you. You could win
cash and earn us $10,000! #landtrust #landconservation #videocontest
#nature #outside [www.landismy.org]
Option 2
@ltalliance just launched a video contest - create a short video about
the land you care about in [NAME OF YOUR COMMUNITY]. You could
win a cash prize – and [Your Land Trust Name] could win $10,000 too!
#landtrust #landconservation #videocontest #nature #outside
[www.landismy.org]
Land Trust Alliance | Land Is My… 2017 Video Contest
2
Phase 2: Upload
September 1 – September 30, 2017
Facebook – Upload Phase
Option 1
What do you do outside? Where do you go when you need a
break? Upload your brief video www.landismy.org for a
chance to win cash prizes – and WE could win $10,000 too!
Visit www.landismy.org for details and post your video
today!
Option 2
Have you heard about the new #LandIsMy video contest?
@landtrustalliance is looking for your videos about why land
matters to you! You could win cash and WE could win
$10,000! Post your video today at www.landismy.org!
Other Facebook images for “Upload” to mix and match:
Land Trust Alliance | Land Is My… 2017 Video Contest
3
Twitter – Upload Phase
Option 1
Post video of what land means to you on @ltalliance
landismy.org - be entered to win cash and we’re eligible to
win $10K! #LandIsMy
Option 2
What does land mean to you? Post your video to
@ltalliance video site #LandIsMy.org, and you could win
cash – and we can win $10K! #landtrust
Other Twitter images for “Upload” to mix and match:
Land Trust Alliance | Land Is My… 2017 Video Contest
4
Instagram – Upload Phase
Option 1
Have you heard about the new #LandIsMy video contest?
@ltalliance is looking for your videos about why land matters to you!
You could win cash and WE could win $10,000! #landtrust
#landconservation #videocontest #nature #outside [
www.landismy.org]
Option 2
@ltalliance has a cool video contest and we invite you to post your
short video about land you care about in [NAME OF YOUR
COMMUNITY]. You could win a cash prize – and [Your Land Trust
Name] could win $10,000 too! #landtrust #landconservation
#videocontest #nature #outside [www.landismy.org]
Other Instagram images for “Upload” to mix and match:
Land Trust Alliance | Land Is My… 2017 Video Contest
5
Phase 3: Vote
October 16 – November 17, 2017
Update: Due to participant feedback, we have changed the rules around voting. Now a panel of judges
comprised of industry experts, will select the top ten videos from all the videos uploaded in September.
This phase is the time for people to vote for their favorite video to decide the top three winners. The
First Place winner still gets to select the land trust that will receive $10,000 from the Land Trust Alliance.
Each section below will have two options: one for the land trusts that have a video in the top ten and
one for the land trusts that don’t, but still want to help us and their colleagues generate enthusiasm for
the contest. (Thanks for your support!)
Facebook – Vote Phase
Option 1 – With a video
This is the time to VOTE! Invite your friends to pick which video on the
@landtrustalliance LandIsMy… video site best shows how land is
important to them. Not only could the person who posted the video
win a cash prize, [NAME OF] #landtrust could also win $10,000!
[www.landismy.org]
Option 2 – Peer support
This is the time to VOTE! Invite your friends to pick which video on the
@landtrustalliance LandIsMy… video site best shows how land is
important to them. Not only could the person who posted the video
win a cash prize, the top winner could also designate their favorite
#landtrust to also win $10,000! [www.landismy.org]
Other Facebook images for “Vote” to mix and match:
Land Trust Alliance | Land Is My… 2017 Video Contest
6
Twitter – Vote Phase
Option 1 – With a video
Your favorite video pick could get us $10K Vote on
landismy.org @ltalliance #landtrust
Option 2 – Peer support
Whose video do you think best showcases the importance
of land to people? Vote & $10K could go to a #landtrust
#landismy.org @ltalliance
Other Twitter images for “Vote” to mix and match:
Land Trust Alliance | Land Is My… 2017 Video Contest
7
Instagram – Vote Phase
Option 1 – With a video
Land is many things – vote now on which video best expresses your
connection with the land @ltalliance Landismy.org video contest and
$10,000 could go to [NAME OF land trust] if the video is picked. #outside
#outdoors #landconservation #conservation #video #landtrust
Option 2 – Peer support
Share what land means to you by voting on your favorite video @ltalliance
Landismy.org video contest. A lucky #landtrust will receive $10K. #outside
#outdoors #landconservation #conservation #video #landtrust
Other Instagram images for “Vote” to mix and match:
Thank you for your participation in this exciting community engagement opportunity!
Land Trust Alliance | Land Is My… 2017 Video Contest
8