Communication
Meaning & definition……
 The
word communication has been derived from the latin
word “communis” which means ‘common’ thus,
communication means sharing of ideas in common
 It refers to the exchange of ideas, feelings,
emotions,knowledge and information b/w two or more
persons.
.
Following standard definitions will help us
to understand the meaning of
communication in management.

Keith davis-”communication is the process of passing
information and understanding from one person to
another.

The American management association-any
behaviour that results in an exchange of meaning”.
characteristics: nature of communication
it involves at least two persons.
Message is a must.
Communication may be written, oral or gestural
Comm. Is a two way process.
Its primary purpose is to motivate a response.
Comm. May be formal or informal.
It flows up & down & also from side to side.
It is an integral part of the process of exchange.
Elements of communication

Communicator

Comunicatee

Message

Communication channel

Response or feedback
PROCESS OF
COMMUNICATION
SENDER
A Sender is a person who intends to
convey or transit a message .
Formulates a clear idea about facts ,
opinions , or information.
ENCODING OF MESSAGE
The idea is then translated by him
into words (spoken or written ),
symbols or some other form of
message which he expects the
receiver to understand .
CHANNELS (ORAL,
WRITTEN,SYMBOL, ETC.)
RECEIVER
The message is then received by the
communicate he tries to understand
it by decoding the message .
FEEDBACK
Finally , the effectiveness of communication is
measured trough feedback . If the
communication brings in the desired changes
in the actions or behaviour of the receiver , it is
said to be a successful communication
NEED OR PURPOSE OF
COMMUNICATION
 To
keep employees informed.
 To make each employee interested in his
representative job.
 Without communication we cannot live or
work together .
 It helps management in planning effectively
and controlling efficiently .
IMPORTANCE OF
COMMUNICATION
 Basis
of decision making .
 Smooth and efficient working of
organization .
 Facilitates co-ordination.
 Increase managerial efficiency .
 Promotes co-operation .
 Helps
in establishing effective leadership .
 Motivation
 Increase
managerial capacity
 Effective
 Job
and morale
control.
satisfaction .
 Democratic
 Increase
 Public
management.
productivity and reduce cost .
relations.
On the basis of organisational
structure
FORMAL COMMUINICATION
communication or
grapevine
On the basis of flow or direction
Horizontal comm.
Upward comm.
Downward comm.
manager
foreman
worker
manager
foreman
worker
On the basis of media or
expression
Oral comm.
Written comm.
Gestural
/non.verbal comm.
BARRIERS TO
COMMUNICATION:
HURDLES OR
DISTORTIONS IN AN
EFFECTIVE
COMMUNICATION
TYPES OF BARRIERS:
M
E
S
S
A
G
E
RECIEVER B
BARRIERS
SENDER A
1)
2)
3)
4)
PHYSICAL
PERSONAL
LANGUAGE OR SEMANTIC
SUPERIOR-SUBORDINATE
RELATIONSHIP
5) ORGANISATION STRUCTURE
6) INADEQUATE ATTENTION
7) PREMATURE EVALUATION
8) EMOTIONAL ATTITUDE
9) RESISTANCE TO CHANGE
10)LACK OF MUTUAL TRUST
11)OTHERS
D
I
S
T
O
R
T
I
O
N
OVERCOMING BARRIERS TO
COMMUNICATION:
CLARITY AND COMPLETENESS
PROPER LANGUAGE
SOUND ORGANISATION STRUCTURE
ORIENTATION OF EMPLOYEES
EMPATHATIC LISTENING AND AVOID
PREMATURE EVALUATION
MOTIVATION AND MUTUAL
CONFIDENCE
CONSISTENT BEHAVIOUR
USE OF GRAPEVINE
FEEDBACK
GESTURES AND TONE