CASE COMMENT Case in point: EWPCC 1, Temple Island Collection Limited v (1) New English Teas Limited (2) Nicholas John Houghton, HHJ Birss QC, 12 January 2012 Spot the difference Two red buses on a bridge shed light on the current state of photographic copyright, as Sharon Daboul of MW Trade Marks reports I n this case, Temple Island Collection (“TIC”), a souvenir manufacturer, took action to protect an image of a red bus in a case of copyright infringement concerning photographs. In its second action against New English Teas (“NET”), tea suppliers, TIC claimed copyright subsisted in its photograph of a Routemaster bus on Westminster Bridge (see photo below, top). The co-Defendant, Nicholas John Houghton, had tried to produce a non-infringing image (below, bottom) by combining and manipulating four photographs of the same view. NET denied infringement, arguing that copyright law should not allow TIC a monopoly in its black and white photograph of the Houses of Parliament with a red bus. Infringement Copyright is infringed by reproducing the whole or part of an earlier work. Whether NET had infringed was a question of degree, based on the selection of the substantial elements of TIC’s image. The key visual elements, including the red bus and white sky, and the basic composition of the photograph, had been duplicated.These elements formed a substantial part of the photograph because it was these aspects that made it eye-catching and aesthetic.The result was that NET had created an image that was strikingly similar to the first.The photographs did not need to be identical. A decisive factor was that before creating his own image, Houghton had Copyright in photographs Copyright subsists in original artistic works and may exist in a photograph if it is the author’s own intellectual creation. HHJ Birss QC stated that copyright extends to photographs to the extent that there is room for originality in the work.This can be expressed through the composition of the photograph, and may include recreating a scene that had already been photographed if it involved sufficient skill and labour. HHJ Birss QC found that TIC’s image was original. It was an intellectual creation that resulted from choices made when the photograph was taken, and in its subsequent manipulation. It had taken approximately 80 hours to produce the image. It did not matter that the place in which the photographer stood was popular for tourists and that standard software had been used post-production. The important point was that the photographer had used his own aesthetic sense to create the visual effect. HHJ Birss QC noted the composition of the photograph and the contrast of the bright red bus against a black and white background. seen TIC’s photograph, as it had formed part of the earlier proceedings. NET had intended to produce an image that resembled TIC’s work but did not infringe. This point was not challenged. Given the similarities between the photographs and the case history, HHJ Birss QC concluded that NET’s work was not an independent creation. The Judge found there was infringement because the elements in both works were causally related. ABOUT THE AUTHOR Sharon Daboul is a Trade Mark Attorney at MW Trade Marks [email protected] Sharon deals with trade mark, copyright and design matters, and has experience in dealing with UK, Community Trade Mark and International Trade Mark portfolios. NET produced several examples of similar photographs to show that TIC’s photographic effect was not unique. However, this did not alter the finding, and was actually a hindrance because it highlighted how the same idea can generate various expressions. HHJ Birss QC also found that a cropped version of the photograph would infringe if it reproduced the key elements of the earlier work. On finding that a substantial part of the earlier mark had been reproduced, HHJ Birss QC admitted that it had not been an easy conclusion. However, this decision represents a worrying development in copyright law. The second photograph is not a faithful reproduction of the first. Previous cases have held that where two photographs are taken of the same scene, each photographer has copyright in their own work. It may now be the case that a photographer who reproduces the effect of another photographer’s image may infringe. The decision comes very close to protecting copyright in an idea, rather than an expression. The case informs us that a photographer can protect a photograph of a scene where specific manipulations have been made. HHJ Birss QC stated that copyright existed in both works. What may differentiate this case are the facts. NET set out to create an image that was similar to TIC’s image but would not infringe its copyright. Without this previous history between the parties, it may have been difficult to establish an intent to copy. 35
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