CURRICULUM VITAE
MOHAMMAD ABDULLAH ALASIRI
D.O.B:
Nationality:
Mobile:
e-mail:
30th December 1976
Saudi
+966-50-561-3360
[email protected]
EDUCATION
2006 - 2010
 Bachelors
Ambassador University Corporation– USA
Springfield Gardens NY 11413
Degree in Marketing
OBJECTIVES
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Join the management team in a well-established organization where I can add value to the team capabilities,
impact business performance, and work together toward organization growth.
Contribute in building the organization strategy and guide the venture development explorations for the
organization.
Develop programs and activities in collaboration with organizational teams in the areas of strategic sales and
marketing, creating and implementing results oriented business plans, and proactively manage the business
competitive positioning.
CURRENT CHALLENGES
Feb 2014 Present
Director – Sponsorship Marketing Department .
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 responsible for managing the overall jeddah city (events festival forums) sponsorship ,
soliciting all sponsorship deals, and maximizing sponsorship revenue.
 work as a team with the Director of Marketing and the Events Team.
 authority to carry out the job requirements and responsibilities and is accountable to the
Director of Marketing.
 Develop and implement overall sponsorship policy
 Meet with appropriate staff as needed to discuss ways to maximize all partnerships, and
review status and leveraging possibilities of current relationships.
 Develop and implement overall sponsorship sales strategy Identify and continually update
prospect list.
 Work with Development to ensure a coordinated approach and no overlap.
 Prepare master sponsor sales materials ± proposals, contracts, and promotion agreements.
 Arrange meetings with interested sponsor prospects.
 Tailor sponsorship sales materials and promotional programs to targeted categories and
companies Sell sponsorships.
 Negotiate sponsorships and review all deals. Secure approval for any departures frompreapproved rights and benefits.
 Work with sponsorship management companies in identifying prospects and selling
sponsorships.
 Create sponsorship timetables well in advance of scheduled events . Manage sponsor
expectations
 Monitor graphic standards for logo usage, promotional restrictions and sponsor recognition
program to ensure fees paid are proportionate to benefits delivered.
 Service sponsors and fulfill contracts.
 Review and approve final sponsor identified materials, including advertisements, new
releases, promotional and program related materials. Meet with public relations, development,
membership, retail, guest relations, and volunteer services to secure benefits that are
incorporated into sponsorship packages.
 Provide sponsors a measurement of their return on investment. Greet sponsors at sponsored
events.
Director – Jeddah City Event Department
 Development of strong PR and ATL /BTL marketing campaigns for the various and
subsequent phases in Jeddah through advertising, social media, events and press releases.
 Develop the positioning strategies and marketing plans for Jeddah.
 Manage the creative and implementation of all events and communications with the organizer
co, advertising and jcci media center.
 Conduct demographic and psychographic market research; evaluate customer satisfaction,
competition and city expansion. Devise and evaluate methods and procedures for collecting
data (such as surveys, opinion polls, or questionnaires)
 Plan and effectively execute an integrated advertising program to enhance the businesses
performance and generate positive results for the overall success of Jeddah using direct
mail, tourist’s incentive programs, email, social media and other appropriate
advertising channels.
 Coordinate community relations programs and events
 Maintain JCCI web site, registered database and Social media activities.
 Increase the financial resources for coordinating effective marketing opportunities through
sponsorships, trade-outs, partnership marketing and merchants involvement.
 Create a schedule of events throughout the year, included into the social networking page to
become a guide for town city and visitors.
 Creating and maintain complete, yearly allocated marketing budget, including non-event and
non-advertising related items.
 Develop and implement partners relations program that includes, but is not limited to, regular
meetings, newsletters, personal calls and visits, customized marketing plans and sales
incentives.
 Responsible for residents, tourists and internal communications within the city.
 Arrange for participation in local and regional trade shows developing external relationships
with third parties
 Creating creative activities aiming to empower the hidden talents in Jeddah people, as well as
assuring the attraction effect among people
 allocating the community needs & maintain them through the creation of strategic relations
with third parties
 The renewal process of the events traditional ideas & implementations, and connecting them
effectively with the most parties possible aiming to raise the overall profits possible
 Invite all event organizers and sponsors and those involved in the event industry at one to
discuss obstacles and development the mechanisms of action for the advancement of this
industry.
 Insure to develop and maintain 5 major festival yearly with high resonance.
EXPERIENCE
Jan 2011 – Aug 2012
Head of MarketingDepartment
Marketing Department, Red Sea Mall, Jeddah, KSA
Eimar Arabia, KSA
 Prepare, in conjunction with the Red Sea Mall Marketing Committee, a promotions and events
plan for the Red Sea Mall marketing calendar plan: preparation of press releases and produce
a budget for approval as an immediate priority.
 Coordinate proposal calls from pre-qualified advertising and promotional companies with
regard to brand identity enhancement, developing an annual events and promotions program,
and website development.
 Overall responsibility for developing brand identity, creating and implementing the annual
events and promotions program, market analysis, tenant communication and public relations.
Manage customer service and tenant relations.
 Ensure that business potential and strategic opportunities are captured in full resulting in traffic
growth and increased revenue potential.
 Responsible for market analysis. Producing comprehensive marketing strategies, year
planning of major events, provide detailed business plans of activities based on the market
research results.
 The development of a marketing plan, execution of same, budgeting, and cost controls. Plan
campaigns with the advertising agency for creative coordination and media placement.
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 Advertising&Promotional Revenue - maximize revenue generation in all areas of opportunity
including internal and external advertising boards and displays areas, pylon signs and building
signs. centre court leasing and retail merchandising unit positioning
 Management of footfall system information and reports and circulation to tenants. Ideally
experienced in consumer analysis, cost benefit analysis, calculation of foot flows and able to
quantify success factors in post campaign analysis.
 Control of promotional materials intended for display in the mall including tenant’s sale
campaign signage and window displays.
 Development of a Red Sea Mall mascot - development of children’s activities and events
incorporating the mascot / theme.
2010 - 2011
Malls Marketing Income Manager (KSA)
Savola Group (Kinan International for Real Estate Development), Jeddah,
KSA
 Prepare annual marketing income strategies, budgets, and master plans.
 Develop and produce contracts/offers with the agencies/suppliersto protect Company rights.
 Review existing contracts as well as malls’ new possible locations and specify the technical
details in order to maximize Marketing income portfolio.
 Ensure quality of advertisements to avoid visual pollution and to sustain malls image..
 Ensure the execution of marketing income plans.
 Ensure smooth operation between the client and the mall management.
 Prepare and Manage marketing income payment collection schedule.
 Produce monthly report for marketing income operations.
2007 - 2010
Malls Territory Marketing Manager
Jamea Plaza (2nd best mall in Jeddah)
Roshan Mall (classic mall) - MakkahSharaa Mall
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Build business partnership relation with tenants.
Maintain communication with competitors
Setting the Marketing Strategy/ budget branding.
Ensure to reach the budget income by doing event promotion.
Approach and negotiate sponsorship deals.
Planning and Handling the calendar of promotion and activity.
Promote and enhance the brand equity.
Build long –term relation with public/ community.
2000–2007
Sales Territory Manger
(Promote Clint Export and Import Business)
DHL World Wide
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Achieve sales targets in all assigned product lines.
Monitor tariff and special rates.
Research sales potential.
Develop additional accounts and expand existing client base.
Build a settled relation with client.
Assist client with problem solving.
1999–2000
Customer Services
ARA Cable Services
 Observing customer requirements.
 Follow & manage the key account.
 Bring new customers to the company.
1996–1998
Sales Representative
MakIntermedia (CD & Cassette Producer & Production)
 Bring new customer to the company
 Follow up with current customer
 Share new ideas with management
 Increase the company sales.
PROFESSIONAL TRAINING
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1999
2005
2005
2008
2008
2010
Customer Service Skills. (1 month)
Effective Strategic Negotiation Skills with Dr. Sulaiman AlAli
Who Accepts the Challenge? with Dr. Mohammed AlThoyani
Communication Skills.
ICSC/MECSC Global School for The ABC Leasing.
ICSC/MECSC Global School for professional development-level 2
QUALIFICATIONS
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Willing to fit with different culture. Adaptability
Building and maintain relations with government authorities such as (JCCI - Amana –Scta-…)
Problem Solver, Decision Maker, Initiative person, Highly motivated
Continuously seeking improvement & skills development
Strong focus on key factors that improve team and company performance in order to lead the market by
having constant improvement
Ability to deal with clients and customers from different classes.
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Ability to meet deadlines / Work under pressure
Excellent team-player.
ACHEIVEMENTS
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4 times Employee of the month.
Best added value services sealer kingdom wide.
Winner Seasonal campaigns.
1st in department in achieving monthly sales target.
Western province bronze 2001 for outstanding in selling Time Definite Delivery
products.
Outstanding Performance and Lasting Contribution on the Marketing Activities 2007 2008.
Planed and organized many successful events kingdom wide (Red Bull -Marathon –
Janadriyah 26 -Architectural heritage- With JCCI….)
First awards for Red Sea Mall (Saudi Excellence in tourism Awards as best shopping
experience destination in the KSA 2011).
HOBBIES & INTERESTS
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Sports (Rugby Saudi national team)
Reading& Travelling
PR
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REFERENCES
References available upon request.