mInstants – reaching the next generation
About us…
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Industry pioneer of interactive scratch cards and instant
win games with over 7 years of experience
Providing the widest, market proven, portfolio of
interactive scratch and lottery games
Cross channel offering (Web, Mobile, VLTs)
30+ customers including National Lotteries and leading
European private gaming operators
Serving our network of partners with over 170M tickets
and games every month
Certified and licensed by leading industry laboratories
and governments worldwide
Neogames is Associate Member of WLA
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2011 © NeoGames
Neogames and mobile – snapshot
• Already 4 years ago launched mobile app solution
for 3G pre-smartphones generation
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i.e. Blackberry, Nokia, Motorola…
15 games in a package
Usage and activity results for our customers were very
modest…
• Introduced smartphone mobile-web solution 18
months ago
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Focused on iPhone and Android
13 games so far, and counting…
Tremendous growth, Finally. Between 10-15% of gross
revenues already and growing
• Dedicated Tablet solution to be launched Q1
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2011 © NeoGames
Demographics
Mobile (among registered from mobile)
web
35%
60%
30%
50%
25%
40%
20%
30%
15%
20%
10%
10%
5%
0%
0%
18-29
30-45
45-55
55+
18-29
30-45
45-55
55+
Active Players
Revenue contribution
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2011© NeoGames
Player behavior
• Pick time shifted to prime-time-TV
• Average session time lower but not so
significantly
• Expects seamless play of games
across channels
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2011© NeoGames
Cross channel players
• Value ~17% more than single
channel players
• Prefer to deposit on web
• Expect seamless play of games
120%
100%
80%
60%
40%
20%
0%
web player
6
converged player
2011© NeoGames
Technology
• Mini-web (HTML-5) or native app?
• Not even a question. Unfortunately.
Pure apps are not allowed
• HTML-5 multimedia abilities constantly
improving
• Demo, launch icon or other type of apps
allow marketing in app stores
• Tablets
• Can use mobile game versions but
better with a dedicated one
• Where is the border? 3”, 4”, 7”, 10”…
• Dedicated mobile games?
• Seamless play is a bigger need
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2011© NeoGames
Summary
• Web attracts younger generation, but
revenues still come from more mature
demographic
• Mobile finally starts to capture the
younger potential
• Cross channel players have higher value
• HTML-5 seems to be the right solution.
For now
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2011© NeoGames
Thank you for your time
Moti Malul
VP Sales & Business Development
[email protected]
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2011 © NeoGames