: to give facts of the news, hardly needs a
text to support it.
: to give facts of the reality, related to
investigation, habits or happy/sad moments in the life of the
society.
: to create emotions or memories about
dramatic or pleasant moments.
: to accompany the text
: usually jokes, caricatures or photos of
public persons in a funny situation
Image simbolizing the ISLAMIC YIHAD
Image illustrating what happened in an earthquake

Means of communication, like a magazine, a
newspaper, etc., use images to give their
messages more power.
 A few computer programmes that can improve a picture
are:
.
 E.g. to make an element stand out, to soften an
imperfection, etc.
 first seconds of the advertisement
 Objective = capture the attention of the audience and define the
context in which the product is presented
 Objective = shows the features of the product or idea and why the
consumer has to believe in the product: advantages, quality, etc.
 Objective = this part has to hold the attention of the audience
 Objective = in marketing we say
 The main ideas are repeated.
 Draw the attention of the audience + identify the
product or theme
(photos, drawings, graphics, etc.)
 Also draws the attention of the audience + expresses the
main idea of the advertisement
 Explains in written language the meaning of the title
 To complete and close the message e.g. the name of the
product, the slogan and contact information.

Elements that form the language of television
 The television studio
 The television production
 The pre-production
 The production
 The post-production
 The screenplay
• THE TELEVISION STUDIO: the space where channels
organize and realize the actions that take place in their
production.
• THE TELEVISION PRODUCTION
 The pre-production
 Hiring of a technical and artistic team
 Creating graphic art: credits, titles and graphics (define the
style of the programme)
 Design the setting: the set, the lighting, the sound, etc.
 The production
 Get the techical elements ready
 Organization of the actors, the guests, rehearsal, etc.
 Record the programme
 The post-production
 Edit the best shots
 Make several copies of the recording to broadcast and
store in the archive
• THE SCREENPLAY
• It is the text in which we can read all that happens in an
audiovisual narration.
• There are different types of screenplays
•
•
•
•
•
•
The news
Reports
Interviews
Fiction series
Game shows
etc.
• THE PRODUCTION
• Combine different shots so that the visual narration can be
understood
• Decide about the location of the cameras
• Create an effective audiovisual rhythm to capture and
hold the attention of the audience
SPORTS
DIY
SITCOM
DOCUME
NTARY
MUSIC
GAME
SHOW
TV
GENRES
SOAP
CHAT/TAL
K SHOW
CARTOO
N
REALITY
SHOWS
TRAVEL
COOKERY
NEWS

The technological advance (e.g. computer
programmes) allowed contemporary artists to
create new forms of expression and
communication through images.

The new methods of representing, visualizing
and interpreting images come together under
the name ‘Digital Art’
 There exist different types e.g. computer graphics,
instalations, robotics, videogames, interactive art or
cyberart.

Uses computer programmes to create and
manipulate images.

This type of art appears in
 Printed means: books, magazines, newspapers, billboards,
etc.
 Computer world: webpages, animations, net art
 Art
 Multimedia presentations
 Architectural projects
 Industrial designs

The rotoscope
 Is a form of digital animation in which real actors
are filmed to transform them in cartoon
characters later.

Renderization
 It is a calculation process that the computer
makes to create a three dimensional image, once
the light, texture, colour, etc. has been defined.


One of the objectives of interactive art is to create
situations in which the observer can manipulate the
simulated reality.
In interactive art the artists make different types of
programmes to offer interactivity:





Microcorneal dipositif to follow the movement of the eye
Camaras
Keyboards
Touch screens, etc.
There exist instalations with interactive objects that
allow the spectator to participate in the artistic act.

An artistic creation made out of a digital or an
electromagnetic video that uses experimental
technical and narrative resources. It has an
exclusively artistic and not an informative function
(like e.g. documentaries).

These videos are not like TV films. They can include
abstract forms, strident sounds, several repetitions,
etc.

Objective: create metaphores or suggest aesthetics.