WiBro Deployment & 3G Evolution in Korea KT Overview 1981 Established KT Corporation 1993 # of Telephone lines reached 20 M 1999 Opening of local telephony market 2002 Privatization completed # of Employees Revenue (2004) Telephone Subscribers Population: 47.8 M Broadband Subscribers Household: 15.3 M As of December 2004 - 2/18 - Demand for WiBro/Mobile WiMAX Service Service Provider Manufacturer Customer Mobile Internet High-speed multimedia Telematics/RFID Various added services Saturation of market • Telecommunication • Fixed broadband Demand for New Business Model Government Prosperity of IT Industry Adoption of BcN Breaking economic depression WiBro/Mobile WiMAX Mobile Internet service High-speed multimedia Creating new service market Developing domestic & abroad market Early ubiquitous model - 3/18 - Korea Broadband Market Subscriber Status 12M 12M Wireline Broadband Total Mobile 1xEV-DO 11M 10M Bandwidth 1000 Times 56K 50M ‘95 ‘04 8M ADSL/VDSL 6.7M 6M PC 5 Times Cable 4.2M 4M 2M LAN 1.2M Dec. 2001 Dec. 2002 Dec. 2003 May 2005 - 4/18 - Internet User 103 Times 5.4M 26.2M ‘95 ‘04 0.3M ‘95 31M ‘04 More Needs for Wireless Data Wireless data market in Korea is tremendously increasing at CAGR of 20.20%. The other markets are decreasing or getting saturated. Telecom Market Forecast in Korea (KISDI, 2004) CAGR = -3.08% 12 10 CAGR = 4.77% 8 0 CAGR = 20.2% Mobile Data 2 Mobile Voice 4 Fixed Data 6 Fixed Voice Revenue (100 Million USD) 14 CAGR = - 6.23% 2004 2008 - 5/18 - Growth in Wireless Data Market Data service revenue is 35 % of fixed and 23 % of mobile revenue. Revenue Share for Fixed Service Revenue Share for Wireless Service 100% 100% 80% Mobile Resale LM 60% 80% 60% Voice Broadband 40% 40% 20% 20% 0% 0% LM/MM Voice Mobile Internet (source: SKT 2004 Annual Report) (source: KT 2004 Annual Report) - 6/18 - What is WiBro/Mobile WiMAX? Carry the high speed Internet in your pocket any-time, any-where, any-device ! WiBro is a data-optimized broadband wireless service complementary to cellular and/or WiFi. WiBro Full mobility University Building Subway On the street Car Airport High data rate Low access cost More than 100 km/h 1Mbps per user Even higher data rates will be available later Basic rate + extra rate Lower rate than existing mobile internet User terminals Laptop Handheld PC PDA - 7/18 - Smart phone Positioning of WiBro/Mobile WiMAX Distinguished from the existing services by mobility, higher-speed data transmission, and competitive price. WiBro, 3G, and WLAN complement each other and are partially competing. Characteristics Positioning Cost effectiveness Mobility Data centric 3G (W-CDMA) Data rate Mobility 2G (IS-95, Cellular) Voice centric Terminal portability Cordless phone Wired phone WiBro 3G (W-CDMA, HSDPA) WLAN High speed Internet (xDSL) Data Rate - 8/18 - Evolution Path Evolution Path Internet: IEEE802.3(LAN) IEEE802.11(WLAN) IEEE802.16(WiBro) Cellular: 1G(Analog) 2G(Digital) 3G(IMT-2000) 3.5G(HSDPA) Cellular 2000 2005 4G 3G 2G/2.5G AMPS WCDMA / cdma-2000 GSM / cdmaOne Convergence Network 3.5G HSDPA / EV-DV WiBro WLL Wireless Local Loop Internet 2010 IEEE 802.16e FTTH WiFi IEEE 802.11 Nespot LAN FTTC ADSL/VDSL IEEE 802.3 Megapass - 9/18 - Market Estimation • source: Maravedis (2004) • source: Korea Information Strategy Development Institute (2004) Wireless broadband market will keep growing Domestic: In 2011, about 9 million users (KISDI) Overseas: In 2008, mobile BB market will be 40% of BB market (Maravedis) - 10/18 - Business Model Strategy Creating a strong value-chain with an open all-IP transport architecture. Creating synergy with the conventional services (Win-Win) Aside from the individual users, create business models for enterprises and public sectors. Networking of the individual, enterprise, and public sector will create synergy. Enabler Market Barrier Fixed/wireless Convergence CP Carrier /Portal User + Open network Carrier CP User Wired Portal Web site Future high-speed mobile Internet service architecture Current mobile Internet service architecture - 11/18 - Business Models Development of multimedia and convergence application using existing infra Creation of brand new customer experience WiBro Killer Applications Existing Internet Service Entertainment (Movie, VOD, etc.) Evolution Others: e-Stock, e-Banking, e-Learning Multimedia Convergence Entertainment (VOD, Simple game) High Quality Image Mail/Messaging Push-type Service Group Image Chatting, Ad & Coupon Game : IP based Network Game LBS (Location Based Service) Applied Services based on LBS IP Multicasting Service Fixed-Wireless Link High Definition VOD, Real Time Play, Movie Package Service Wireless Service Short message service (SMS) Core Service Fixed Service MMS (Multimedia Messaging Service) Information (Web surfing, e-Mail, etc.) m-Commerce (e-Banking) Application of core technology of KT’s existing infra Fixed (demand mobility) + Wireless (demand broadband) Combined Service Wi-Fi Package Service CDMA Package Service DMB Package Service Existing fixed/wireless contents + various internet services Multimedia, 3D, upgrade by solution-combined production - 12/18 - Network Architecture WiBro Network? KT’s state-of-art premium back bone and optical access network Lower cost and more efficient network WiBro Network Architecture Internet Node WiBro Zone Server Farm AAA(Diameter) Repeater RAS Metro Ethernet ACR ※ RAS: Radio Access Station, Application Service Server(Core) HA switch Access Network KT BcN Operate Management System(Backend) Transfer Network Internet Back Bone Server Farm ACR: Access Control Router, AAA:Authentication, Authorization and Accounting BcN: Broadband Convergence Network, HA: Home Agent - 13/18 - Network Deployment & Integration Strategy KT’s commercial WiBro service in Seoul in April 2006 Network integration with KT’s existing infra Network Deployment Network Integration 2G/3G Network Seoul Incheon WiBro/Mobile WiMAX Daejeon WiFi Daegu Gwangju Ulsan Busan Stage1 Stage2 Stage3 - Stage1 : Seoul, metro cities - Stage2 : Metro, major cities - Stage3 : Minor cities - 2G/3G: Voice-oriented, nation-wide, narrow-band - WiBro: Urban cities - WiFi: Hot-Spot - 14/18 - Terminal Roadmap Customized one chip DBDM WiBro + WiFI WiBro + CDMA WiBro + DMB WiBro only PCMCIA Embeded modem PDA Early stage Personal/business Convergence Application specific TBTM WiBro + WiFI + DMB WiBro + WiFi + CDMA WiBro + CDMA + DMB Growing stage - 15/18 - Matured stage Service Rollout Plan Mar 2005 Aug 2005 Nov 2005 KT’s Licensed Spectrum Site Construction APEC Demo 2006 2010’s Key Target Figure 2007 2008 Commercial Service - Phase I Initial Commercial Service (Seoul Metropolitan Area) KT’s WiBro subscribers 3.1 Million KT WiBro revenue 1.2 Billion USD Cumulative Capex 1 Billion USD - 16/18 - - Phase II Large & Medium Cities - Phase III Medium & Small Cities APEC Demonstration First mover to hold WiBro demonstration Date: Nov. 12 ~ 20, 2005 Place: Busan, Korea Guest: Presidents and VIP of each nation, Major company’s CEO, The Press Demo Area: Bexco, DongBaek island, resort areas - 17/18 - WiBro − B3G Solution in Korea and Worldwide Expanded WiMAX Fixed Mobile WiBro IEEE802.16d/e Air Interface standard WiFi - 18/18 - WiFi Liaison Interworking Vision for WiBro/Mobile WiMAX WiMAX WiBro Manufacturing & operating Extensive network & terminal expertise Relaxed regulation Mutual cooperative partnership - 19/18 - Broadband Life Partner Sung Ho Yoon KT London Office [email protected] - 20/18 -
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