The Marketing module creates an all

1
Course Manual
Department of Business and
Management
Bochum 2012
2
Bachelor in International Business Management
Study outline
Degree
Bachelor of Arts (B.A.)
Department
Business and Management
Hochschule Bochum
Date of accreditation
October 1, 2011
Years 1 & 2
Year 3
Academic credits
3
Module code
Seminar title:
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
B – 11
Introduction to Business Management and Economics
Bachelor
1
7.5
Exam
Groundwork in Business Management and Economics.
Teaching the main concepts, methods of thinking, and areas of
Business Management and Economics
Presentation of the individual subject perspectives as well as
relating them to micro or macro-economic context
Enabling the students to see economic issues in their context and
evaluate them
Accounting
B-111
1-1
Prof. Dr. Hendler, Prof. Dr. Rüth, Prof. Dr. Theile, Prof. Dr. Weiß
2
Exam
German
 Foundations (book keeping, posting in ledgers)
 Prep postings for annual accounts
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Lecture
Introduction to Business and Management
B-112
1-1
Prof. Dr. Meyer- Schwickerath
2
Exam
German
 Subject matter and methods of Business Management
 Areas of the value chain
 Finance and investment
 IT systems in businesses
 Planning, decision making and control
 HRM and employee leadership
 Constitutive decisions (legal types, location, business network)
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Lecture
Introduction to Economics
B-113
1-2
Prof. Dr. Hecht
2
Exam
German
 Foundations (scarcity, rationality, methodology)
 Budgeting in homes and companies, coordination problems,
coordination procedures
 Goals of economic policy (growth, justice, certainty)
 Main actors of economic policy
 Order and process policy
Teaching mode, didactic help
Lecture
4
Module code
B-12
Seminar title
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Business Management
Bachelor
1
10
Exam
The students understand planning and organisation, HRM as well
as process and quality management as the pivotal areas of
business management. They know their respective contribution to
company development and can establish fundamental concepts for
an integrated, IT-based system to develop these areas.
HRM
B-121
1-1
Prof. Dr. Geiger, Prof. Dr. Grote
4
Exam
German
 HR policy as an integral part of a company policy
 Functions of HRM
 Labour law framework (individual and collective labour law)
 HR planning (quantitave and qualitative demand analysis)
 Internal and external HR recruiting
 Employee development
 Internal training and further education
Lecture
Production and Quality Management
B-122
1-1
Prof. Dr. Berning
2
Exam
German
 Foundations and steps of development in manufacturing
 Product and service design
 Tools of quality planning in the development process
 Deciding output breadth and depth
 Designing output processes and systems
 Quality and environment management
 Sourcing and supply chain management
 Concepts of production planning and controlling
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Lecture
Planning and Organisation
B-123
1-1
Prof. Dr. Siebenbrock
2
Exam
German
 Basic terminology
 Productive factors and the output range of a business
 Principles of organisation: structure, process and project
organisation
 Organisational structure 1: the analysis synthesis concept
 Organisational structure 2: tools
 Typical phenomena in organisations
 Organisational development and transformation
 Organisation and management
5
Teaching mode, didactic help
Module code
Lecture
B-13
Seminar title
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Finance and Market Management
Bachelor
1
12.5
Exam
The module imparts the fundamental knowledge and skills in three
essential areas of business management. The sub-modules deal
with:
 the pivotal concepts of the financial management of
businesses, as well as the main procedures of capital
budgeting
 the fundamental principles of market-oriented business
management, i.e. controlling the business from the demand
side
 the paths of modern (IT-based) sourcing and distribution
logistics
Financing and Investing
B-131
1-2
Prof. Dr. Kaiser
4
Exam
German
 Foundations of corporate finance (flow and stock figures, cash
flow)
 Internal versus external finance
 Equity versus debt financing
 Basic forms of direct and indirect debt issuance
 Dynamic methods of investment appraisal
 Dynamic methods of investment appraisal
Lecture
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Learning outcome
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Learning outcome
Teaching mode, didactic help
Marketing
B-132
1-2
Prof. Dr. Ritzerfeld-Zell, Prof. Dr. Schlottmann, Prof. Dr. Stark
4
Exam
German
The Marketing module creates an all-embracing understanding
of marketing as a principle of business management; the focus
lies in acquiring an understanding of marketing instruments
 Development of markets and the marketing principle
 Foundations of market research
 Marketing goals, strategies and instruments
 Product (branding, innovating, differentiation, range policy,
services)
 Place (choice of distribution channels and marketing logistics)
 Contract policy (pricing and stipulating conditions)
 Promotion (advertising, PR)
Lecture including practical work
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Logistics of sourcing and distribution
B-133
1–2
Prof. Dr. Berning
2
6
Assessment
Language
Learning outcome
Teaching mode, didactic help
Exam
German
 Concept and foundations of logistics and SCM
 Activity-based subsystems of logistics (order processing,
warehousing and stock management, packaging, transport)
 Phase-specific subsystems of corporate logistics
 Concepts and instruments of sourcing logistics
 Concepts of distribution logistics within the context of marketing
strategy
Lecture
Module code
B-14
Seminar title
Mathematics for Business Management
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Bachelor
1
7.5
3 Exams
The module instructs students about important mathematical
techniques and methods that are used in business studies. The
sub-modules are directed towards solving functional, financemathematics and linear economic questions.
Prerequisite
Analysis
B- 141
1-1
Prof. Dr. Wolik, Prof. Dr. Moos
2
Exam
German
This class looks at the relevant areas of analysis important for the
economic assessment of functional relationships in businesses
 Functions and their characteristics
 Calculating differentials and integrals
 Economic applications
Financial Mathematics
B- 142
1-2
Prof. Dr. Moos, Prof. Dr. Wolik
2
Exam
German
In financial mathematics we learn about methods that enable us to
compare amounts at various due dates with one another or to offset
the sums. Focal areas are:
 Calculating compound interest
 Calculating yield and principal
 IT-based financial mathematics
Lecture including practical work
Script, exercises, spread sheet software
Linear Algebra
B-143
1-2
Prof. Dr. Hellmig
2
Exam
German
Many economic issues are based on linear correlations and can be
solved using methods from linear algebra. Concrete business cases
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Assessment
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
7
are solved:
 Calculating matrixes
 Linear equations
 Linear optimisation, IT-based optimisation
Assessment
Module code
Lecture including practical work
B- 15
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content
Statistics for Business
Bachelor
1
7.5
Exam
The module is about the most important methods and techniques
for gathering, processing and analysing business data as well as for
testing model assumptions and checking hypotheses. Using cases
the use of current statistics software is illustrated.
Descriptive Statistics
B-151
1-1
Prof. Dr. Hellmig
4
Exam
German
Descriptive statistics deals with
 frequency distribution
 regression and correlation
 exploratory data analysis
 concentration measurements, indices, time lines
Lecture including practical work, cases, spread sheet software and
statistics software.
Inductive Statistics
B-152
1-2
Prof. Dr. Wolik
2
Exam
German
In inductive statistics business analysts look at probability.
 Foundations of probability calculation
 Estimation methods
 Hypothesis testing
Lecture including practical work, cases, spread sheet software and
statistics software
B-16
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Assessment
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Assessment
Module code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content
Business Law
Bachelor
1
10
Exam
In business law students are enabled to do business according to
the governing law in routine cases. Moreover, they are empowered
to cooperate with specialists in more demanding cases (legal
department, external lawyer). This knowledge comprises an
understanding of legal opinions and their mindset. Finally, students
are supposed to develop methodological competence to
independently work themselves into new areas. This range will
provide an understanding of the functioning of the phenomenon
called "Law".
8
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Business Law 1
B-161
1-1
Prof. Dr. Kohl
4
Exam
German
Fundamental techniques of law and the principles of non-corporate
business law cover areas of individual business transactions and
legal acts as well as the general regulations on debtor relationships.
Lecture
Business Law 2
B-162
1-2
Prof. Dr. Kohl
4
Exam
German
This module looks at debtor relationships that are especially
important in business life. Furthermore, the foundations of labour
law as well as the individual legal framework of trade law for sole
traders.
Lecture
B-17
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Module code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content
Business Language
Bachelor
1
5
Exam
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Assessment
Module code
Business English 1
B-171
1
Sodmann
2
Exam
English
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content

Seminar
Business English 2
B-172
1
Sodmann
2
Exam
English
Exam
B-17
Business Language
Bachelor
1
5
Exam
9
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Business French 1
B-173
1
Sodmann
2
Exam
French
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Business French 2
B-174
1
Sodmann
2
Exam
French
Module code
B-21
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content
Controlling and Cost Accounting
Bachelor
2
7.5
Exam
This module deals with the fundamental methods and instruments
of controlling and cost accounting in businesses.
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Controlling
B-211
2-1
Prof. Dr. Weiß
2
Exam
German
 Controlling concepts in business practice
 Goals and tasks of controlling
 Process and information orientation of controlling
 Organisational positioning of controlling
 Overview: function controlling
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Module code
Lecture
Cost Accounting
B-212
2-2
Prof. Dr. Ebbeken
4
Exam
German
 Positioning of cost accounting
 Tasks of cost accounting
 Areas of cost accounting (cost type accounting, cost centre
accounting, EBIT)
 Cost accounting systems
Lecture including practical work
B-22
Seminar title
Course of studies
Trade and Tax Balance Sheets
Bachelor
10
Year
ECTS credits
Assessment
Content
2
7.5
Exam
Modelling corporate earnings within accounting for controlling
(management), dividend payout and taxation
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Trade balance sheet
B-221
2-1
Prof. Dr. Hendler, Prof. Dr. Rüth, Prof. Dr. Theile
2
Exam
German
 Introduction to corporate accounting
 Foundations of annual accounts
 Balance sheet concepts, content and appraisal of balance
sheet positions
 Profit and loss account
Lecture
Tax balance sheets
B-222
2-2
Prof. Dr. Hendler, Prof. Dr. Rüth, Prof. Dr. Theile
4
Exam
German
 Trade balance sheets enhancement
 Appendix and annual report
 Stages of annual accounts publishing
Lecture
B-23
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Module code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Corporate governance
Bachelor
2
7.5
Exam
Strategic decision making training
Leadership
B-231
2-1
Prof. Dr. Siebenbrock
4
Exam
German
 Selected management models
 Critical reflection of management models and techniques
 Leadership principles
 ...
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Lecture
Corporate Strategic Planning Simulation Game
B-232
2-2
Prof. Dr. Hellmig
4
Exam
German
 Playing the operative simulation BO-CASH
 Selected methods of operations research and their application
11
Teaching mode, didactic help
Module code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Module code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
to the game
 ...
Lecture including practical work
B-24
Company Taxation
Bachelor
2
7.5
Exam
Foundations of the German company taxation law
Business Taxation 1
B-241
2-1
Prof. Dr. Förster, Prof. Dr. Rauenbusch
2
Exam
German
Income tax part 1
 Tax obligation
 Types of income
 ...
Lecture including practical work
Business Taxation 2
B-242
2-2
Prof. Dr. Förster, Prof. Dr. Rauenbusch
4
Exam
German
Income tax part 2: special issues
 Corporation tax
 Trade tax
 ...
Lecture including practical work
B-25
IT for Business Applications
Bachelor
2
10
Exam
Data-base solutions, standard software solutions for data analysis,
foundations of programming, automation with the help of Office
products.
IT for Business Applications I
B-251
2-1
Prof. Dr. Blümel
4
Exam
German
 Data base technologies
 Entity-Relationship Modelling
 SQL
 Data warehousing
 Data mining
Lecture including practical work
IT for Business Applications 2
12
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Module code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Content
B-252
2-2
Prof. Dr. Blümel
4
Exam
German
 VBA-based software development
 Data base access using VBA
Lecture including practical work
B-26
Teaching mode, didactic help
Module code
Economics
Bachelor
2
10
Exam
This module is about economic foundations, e.g. operation modes
of markets, causes and effects of economic phenomena such as
unemployment and inflation. Following the micro- and macroeconomic nexuses, the students will learn about the goals, means
and agents of practical economic policy and evaluated with the help
from the theoretical base.
Microeconomics
B-261
2-1
Prof. Dr. Häder
4
Exam
German
 Foundations of micro-economic theory, markets, price theory
 Competition policy, market failure, regulating natural
monopolies, environmental policy
Lecture including practical work
Macroeconomics
B-262
2-2
Prof. Dr. Vogt
4
Exam
German
 Foundations of classical and Keynesian macro-economic
theory
 Financial policy, monetary policy, structural policy, foreign trade
policy
Lecture including practical work
B-27
Seminar title
Course of studies
Year
ECTS credits
Assessment
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Key Skills
Bachelor
2
10
Exam
Social Psychology
B-272
2
Prof. Dr. Harburger
4
Exam
German
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
13
Learning outcome
Content
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Learning outcome
Content
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Module code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Theories and methods of social psychology, its application and
context of business management
 Organisational behaviour as an applied behavioural science
 Introduction to social psychology
 Psychology
 Motivation theory
 Theories on learning
Lecture
Rhetoric and presentation
B-273
2
Prof. Dr. Harburger
4
Exam
German
Within actual presentation situations, the student learns to impart
knowledge as well as to cope with objections.
 Types of presentations
 Communication as complex process
 ...
Seminar including practical work
Strategic communication
B-274
2
IZK
4
Exam
German
 Communication training
 Mediation and arbitration
 Intercultural communication
 ...
Lecture
Cooperating, leading and controlling processes
B-275
2
IZK
4
Exam
German
 Project management
 Team coaching
 Diversity management
 ...
Lecture
14
Bachelor in International Business Management
Study outline
Degree
Bachelor of Arts (B.A.)
Department
Business and Management
Hochschule Bochum
Date of accreditation
October 1, 2011
Learning outcome Year 3
Academic credits
15
Specialisation
Seminar code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Organisation / HRM
B-311
Organisation
Bachelor
3
12
Exam
Understanding the relationship between management and
organisation.
Organisation I
B-311-1
3-1
Prof. Dr. Siebenbrock
4
Practical work, Exam
German
 Designing the structure within a company
 Organisational development and business transformation
 Enhancing student knowledge in a focussed presentation
Seminar
Organisation 2
B-311-2
3-2
Prof. Dr. Siebenbrock
4
Practical work, Exam
German
 Organisation as management task
 Organisational structure between companies
 Enhancing student knowledge in process management in a
presentation
Seminar
Organisation / HRM
B-312
HRM
Bachelor
3
12
Exam
Enhancing existing knowledge; employee retention (incentive
systems, recruiting, development etc), case study work and
concrete project applications.
HRM I
B-312-1
3-1
Prof. Dr. Geiger, Prof. Dr. Grote
4
Exam
German
 Corporate policy and HRM
 HRM 2012
 Innovative PRP systems
 E-recruiting
 ...
Lecture
HRM 2
B-312-2
3-2
Prof. Dr. Geiger, Prof. Dr. Grote
16
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Seminar title
Seminar code
Year
4
Exam
German
 Management concepts and their effects on HR
 Tools of HRM
 Career development, potential analyses
 ...
Lecture
Planning / Controlling
B-321
Strategic planning
Bachelor
3
12
Exam
Understanding, evaluating and applying tools of strategic planning
and strategic positioning.
Strategic planning I
B-321-1
3-1
Prof. Dr. Bock
4
Exam
German
Tools of strategic planning
Analysing the competitive environment
 Global analysis
 Sector analysis
Business analysis
 Benchmark analysis
 Life cycle analysis
 Gap analysis
Strategic positioning options
 Portfolio strategies
 Integration strategies
 Product market strategies
 Synergy strategies
 Competitive strategies
Presentation, group work, short presentations
Strategic planning 2
B-321-2
3-2
Prof. Dr. Bock
4
Practical work
German
Assignments to enhance existing knowledge
Presentations, discussions
Planning / Controlling
B-322
Controlling
Bachelor
3
12
Exam
Enhancing knowledge about concepts and tools of corporate
controlling.
Controlling I
B-322-1
3-1
17
Lecturer(s)
Periods per semester
Assessment
Language
Content
Prof. Dr. Rüth, Prof. Dr. Weiß
4
Exam
German
 Goal setting and measure planning
 Budgeting tools
 ...
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Lecture and discussions including practical work
Controlling 2
B-322-2
3-2
Prof. Dr. Rüth, Prof. Dr. Weiß
4
Practical work with presentation
German
 Strategic controlling
 Overhead controlling
 Risk management
 ...
Seminar with presentations
Business IT / Logistics
B-331
Information and communication systems
Bachelor
3
12
Exam
Understanding client-server systems, internet and intranet, modern
languages (html, java, data base connectivity, and php), e-business
applications.
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
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Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
Information and communication systems I
B-331-1
3-1
Prof. Dr. Blümel
4
Exam
German
 Internet and intranet technologies
 Introduction to XML
 Java script based software development
Seminar including practical work using the PC
Information and communication systems 2
B-331-2
3-2
Prof. Dr. Blümel
4
Project and oral examination
German
 Data base creation and design
 Concrete Internet/Intranet project
 Project management
Seminars, coaching
Business IT / Logistics
B-333
Logistics
Bachelor
3
18
ECTS credits
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
12
Exam
Understanding the system character of integrated supply chains,
realising the potential of current IT systems for logistics solutions.
Logistics I
B-333-1
3-1
Prof. Dr. Berning
4
Exam
German
 Concept and added value of logistics
 Guiding principles of logistics
 Sourcing and supplier management
 ...
Seminar
Logistics 2
B-333-2
3-2
Prof. Dr. Berning
4
Exam
German
 IT standards and systems in logistics
 Logistics and e-business
 Case studies
Seminar
International Business / Marketing
B-341
International Business
Bachelor
3
12
Exam
Understanding the environment, processes and effects of
international business and analyse cross-border goods and factor
streams.
International Business I
B-341-1
3-1
Prof. Dr. Austermann, Prof. Dr. Meyer-Schwickerath
4
Exam
German/ English
 Composition of world trade and international frameworks
 Protectionism
 Risk hedging in international trade
 ...
Lecture
International Business 2
B-341-2
3-2
Prof. Dr. Austermann, Prof. Dr. Meyer-Schwickerath
4
Exam
German/ English
 International contract law
 Financing international trade
 Customs procedures
19

Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
ECTS credits
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
Periods per semester
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
...
Lecture
International Business / Marketing
B-342
Marketing
Bachelor
3
12
Exam / oral exam / presentation of case
Enhancing existing knowledge for the internationally operating
enterprise. The marketing mix is elaborated within the framework of
corporate strategy and tested on diverse markets.
Marketing I
B-342-1
3-1
Prof. Dr. Ritzerfeld-Zell, Prof. Dr. Schlottmann, Prof. Dr. Stark
4
Exam / oral exam
German
 Strategic marketing (segmentation, simulation, etc)
 Marketing goals
 Combinations of marketing strategies
 Implementing marketing concepts
 Marketing controlling
 ...
Seminar, case studies
Marketing 2
B-342-2
3-2
Prof. Dr. Ritzerfeld-Zell, Prof. Dr. Schlottmann, Prof. Dr. Stark
4
Exam / oral exam
German
 Consumer goods marketing
 Industrial goods marketing
 Non-profit marketing
 KMU-Marketing
 ...
Accounting, Audit & Assurance / Finance Management
B-351
Accounting
Bachelor
3
4
Exam
The seminar covers the main aspects of external audit and
assurance for bigger medium-sized companies.
Accounting I
B-351-1
3-1
Prof. Dr. Theile
4
Exam
German
International accounting
 Application of IFRS in Germany and Europe
 Balance sheet principles
 Analysing IFRS accounts
20

Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
Periods per semester
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
Periods per semester
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
...
Lecture including practical work
Accounting 2
B-351-2
3-2
Prof. Dr. Theile
4
Exam
German
Consolidated accounts
 Defining conglomerates and consolidated accounts
 Annual accounts according to IFRS and German Commercial
Code
 Auditing
 Balance sheet analysis
 ...
Seminar
Accounting, Audit & Assurance/ Finance Management
B-352
Cost Management
Bachelor
3
12
Exam
Understanding internal management accounting aspects and
controlling companies internally.
Cost Management I
B-352-1
3-1
Prof. Dr. Ebbeken
4
Exam / Presentations
German
Flexible target costing
Seminar
Cost Management 2
B-352-2
3-2
Prof. Dr. Ebbeken
4
Oral exam
German
 Calculating the contribution margin
 Calculating primary costs
 Calculating process costs
Seminar
Accounting, Audit & Assurance/ Finance Management
B-353
Finance Management
Bachelor
3
12
Exam
This seminar covers the main aspects of business finance and
financial service providers.
Finance Management I
B-353-1
3-1
Prof. Dr. Kaiser
21
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
Periods per semester
Assessment
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Specialisation
Seminar code
Seminar title
Course of studies
Year
Periods per semester
Assessment
4
Exam
German
 Finance and investment management
 External finance
 Derivatives
 Brokerage
 Company valuation
 ...
Lecture including practical work
Finance Management 2
B-353-2
3-2
Prof. Dr. Kaiser
4
Continuous assessment
German
Enhancing the knowledge of part 1; presentation of a focal area,
discussion of the assignments in class.
Seminar
Corporate Taxation / Auditing
B-361
Corporate Taxation
Bachelor
3
12
Exam / Practical work
Enabling students to work on complex tax issues independently.
Corporate Taxation I
B-361-1
3-1
Prof. Dr. Förster, Prof. Dr. Rauenbusch
4
Exam
German
 Tax balance sheet policy
 Choice of legal form
 Outbound and inbound investment
 ...
Seminar
Corporate Taxation 2
B-361-2
3-2
Prof. Dr. Förster, Prof. Dr. Rauenbusch
4
Exam 2
German
 Tax balance sheet policy
 Choice of legal form
 Outbound and inbound investment
 ...
Seminar
Corporate Taxation / Auditing
B-362
Auditing
Bachelor
3
12
Exam
22
Learning outcome
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
Seminar title
Seminar code
Year
Lecturer(s)
Periods per semester
Assessment
Language
Content
Teaching mode, didactic help
The participants acquire the knowledge and skills necessary to
work in an auditing firm.
Auditing I
B-362-1
3-1
N.N.
4
Exam 1
German
 Auditing techniques
 Auditing annual accounts
 International accounting
 ...
Seminar
Auditing 2
B-362-2
3-2
N.N.
4
Exam 2
German
 Auditing techniques
 Auditing annual accounts
 International accounting
...
Seminar
23
International Bachelor - Students' syllabus (with ECTS Credits)
1st Year
English title
German title
Spanish title
1.
Introduction to
Business and
Economics
1.1 Accounting
1.
1.
1.2 Introduction to Business
Management
Einführung in die
Wirtschaftswissenschaften
1.1 Buchhaltung
ECTS
Introducción a la
economía
1.1 Contabilidad
2,5
1.2 Einführung in die BWL
1.2 Introducción a la
economía de empresa
2.5
1.3 Introduction to
Economics
2. Managing Businesses
1.3 Einführung in die VWL
2,5
2.1 HRM
2.1 Personalmanagement
2.2 Managing Production
and
TQM
2.3 Planning and
Organisation
2.1 Produktions- und
Qualitätsmanagement
1.3 Introducción a la
economía
2. Dirección
empresarial
2.1 Dirección de Recursos
Humanos
2.2 Dirección de la
peoducción y la
calidad
2.3 Planificación y
organización
3.
3.
Finanz- und
Marktmanagement
3.
3.1 Investment and Finance
3.1
Investition und
Finanzierung
3.1 Financiación e
inversión
5
3.2 Marketing
3.2 Marketing
3.2 Mercadotecnia
(Marketing)
5
3.3 Sourcing and Logistics
3.3 Beschaffungs- und
Distributionslogistik
3.3
4.
4.
Wirtschaftsmathematik
4.
Económica
4.1 Analysis
4.1
Analysis
4.1 Análisis
2,5
4.2 Financial Mathematics
4.2
Finanzmathematik
4.2 Matemática Financiera
2,5
4.3 Linear Algebra and
Optimisation
5. Statistics for Business
4.3
4.3 Algebra Lineal
2,5
5.
Lineare Algebra und
Optimierung
Wirtschaftsstatistik
5.1 Descriptive Statistics
5.1
Deskriptive Statistik
5. Estadística
Económica
5.1 Estadística Descriptiva
5.2 Inductive Statistics
5.2
Induktive Statistik
5.2 Estadística Inductiva
6.
6.
Wirtschaftsrecht
6.
6.1 Business Law 1
6.1
Wirtschaftsrecht 1
6.1 Derecho Mercantil 1
5
6.2 Business Law 2
6.2
Wirtschaftsrecht 2
6.2 Derecho Mercantil 2
5
7.
7.
7.
5
Managing Finances &
Markets
Mathematics for
Business
Business Law
Business Language
2.
Betriebsmanagement
2.3 Planung und Organisation
Wirtschaftsfremdsprache
5
2,5
2,5
Dirección de finanzas
y mercado
Logística de compras
y ventas
2.5
Matemática
5
2,5
Derecho Mercantil
Idioma Económico
Total ECTS 1st Year
60
24
2nd Year
English title
German title
Spanish title
8.
8.
8.
Managerial and Cost
Accounting
Controlling und
Kostenrechnung
ECTS
Control y cuentas de
gastos
8.1 Management
Accounting
8.1 Kostenrechnung
8.1 Cuentas de gastos
5
8.2
Cost Accounting
8.2 Controlling
8.2 Control de empresas
2,5
9.
Financial Statements
9.
9.
Jahresabschluss
Balanza comercial y
balance fiscal
9.1 (Business) Balance
Sheet
9.1 Jahresabschluss 1
9.1 Balanza comercial
2,5
9.2
Tax Balance Sheet
9.2 Jahresabschluss 2
9.2 Balance fiscal
5
10.
Corporate Governance
10.
10. Dirección
Empresarial
Unternehmensführung
10.1 Leadership
10.1 Führungslehre
10.1 Introducción a la
Dirección
5
10.2 Operations Research
10.2 Unternehmensplanspiele
2.5
11.
11.
Unternehmensbesteuerung
10.2 Juegos de
planificación
de empresas
11. Impuestos sobre los
beneficios
Company Taxation
11.1 Business Taxation 1
11.1 Ertragsteuern 1
11.1 Impuestos sobre los
Beneficios 1
2.5
11.2 Business Taxation 2
11.2 Ertragsteuern 2
11.2 Impuestos sobre los
Beneficios 2
5
12.
12.
12. Informática
Económica
12.1 Informática
Económica 1
Information Systems
Wirtschaftsinformatik
12.1 Information Systems 1
12.1 Wirtschaftsinformatik 1
12.2 Information Systems 2
12.2 Wirtschaftsinformatik 2
12.2 Informática
Económica 2
13.
13.
13.
Economics
Volkswirtschaftslehre
5
5
Economía Política
13.1 Microeconomics
13.1 Mikroökonomie
13.1 Microeconomía
5
13.2 Macroeconomics
13.2 Makroökonomie
13.2 Macroeconomía
5
14. Key Qualification
14.
Schlüsselqualifikationen
14.
14.1 Key Qualification
14.1 Schlüsselqualifikation
14. 1 Calificación
5
14.2 Business Language
14.2 Wirtschaftsfremdsprache
14.2 Idioma Económico
5
Calificación
(asignatura optativa)
Total ECTS 2nd Year
60
Total amount of credits
for two years:
120
25
3rd Year
English title
German title
Spanish title
ECTS
16.
Major 1
16.
Hauptmodul 1
16. Especialidad 1
12
17.
Enhancing Option 1
17.
Erweiterungsmodul 1
17. Módulo de
asignaturas
optativas de
ampliación 1
18.
19.
20.
Enhancing Option 2
Enhancing Option 3
Option
18.
19.
20.
Erweiterungsmodul 2
Erweiterungsmodul 3
Ergänzungsmodul 1
18. Módulo de
asignaturas
optativas de
ampliación 2
19. Módulo de
asignaturas
optativas de
ampliación 3
20. Módulo de
asignaturas
optativas
suplementarias
6
6
6
6
21.
Major 2
21.
Hauptmodul 2
21. Especialidad 2
12
22.
Thesis Seminar
22.
Bachelor Seminar
22. Seminario de tesis
1.5
23.
Bachelor`s Thesis
23.
Bachelor Arbeit
23. Trabajo de tesis
8
24.
Colloquium
24.
Kolloquium
24. Coloquio
2.5
Total ECTS 3rd Year
60
Total amount of credits
for third year:
180
26
Business Language
Wirtschaftsfremdsprache
Idioma Económico
1. Business English
2. Business French
3. Business Italian
4. Business Spanish
1. Wirtschaftsenglisch
2. Wirtschaftsfranzösisch
3. Wirtschaftsitalienisch
4. Wirtschaftsspanisch
1. Inglés económico
2. Francés económico
3. Italiano económico
4. Español económico
Key Qualifications
Schlüsselqualifikationen
Calificación
1. Politology
2. Social Psychology
3. Rhetoric and Presentation
4. Moderation
5. Cooperation and
Leadership
1. Politologie
2. Sozialpsychologie
3. Rhetorik und Präsentation
4. Gesprächsführung
5. Kooperieren und Führen
1. Politología
2. Psicología Social
3. Retórica y presentación
4. Conversación
5. Cooperación, dirección