Rental Tracking
Shipping
Dry Cleaning
SPORTS JERSEY
OWNERS
-Flexibility to change
jersey
Jersey Suppliers
Marketing
Dry Cleaners
Customer Service
-Eliminate risk of
owning jersey who is
traded
Jersey Inventory
SINGLE GAME
ATTENDEES
Pre-paid
Envelope
suppliers
USPS
Warehouse
Logistics System
-Cheaper way to
wear jersey to a
game
Jerseys, warehouse, shipping, cleaning,
logistics tracking, website
development/maintenance, customer service
employees
1
GET-Search Ads,
Partnerships, Social
Media, at-stadium
KEEP- Seniority,
loyalty program
GROW – Premium
subs, family plans
SPORTS JERSEY
OWNERS
-Male
- Kids to YA (13-35)
SINGLE GAME
ATTENDEES
-Male & Female
Website
SINGLE GAME
ATTENDEES
-Pay per rental
- YA (18-35)
- Casual Fan
SPORTS JERSEY
OWNERS
-Annual Subscription,
Monthly Subscription,
One-Time
Try to Size your Market
Total
(how big is the universe)
Addressable
Market
Served
(how many can I reach
Available
with my sales channel)
Market
150 M Americans watch
the 5 major team sports
(in some capacity)
11 M NY Metro Area
watch the 5 major team
sports (in some
capacity)
Target
Market
Based on Yankee Stadium
Research: 11.7% of SAM
showed strong interest
1.3 M people (half
subscription/half pay per
rental)
(who will be most likely
buyers – sell to first)
Pass/Fail Signals & Experiments
•
•
•
•
How do you test interest?
Where do you test interest?
What kind of experiments can you run?
How many do you test?