SARANG. B. KHADKIKAR
Contact: 09958912667
E-Mail: [email protected]
LinkedIn Profile: http://www.linkedin.com/pub/sarang-khadkikar/31/594/a9b/
Present Address: 549, Sarvahit Apartment, Sector 17/ Pocket-A, Dwarka, New Delhi - 110078
Permanent Address: C/2, Arunachal Society, Arunachal Road, Subhanpura - 390023
SENIOR MANAGEMENT ASSIGNMENTS
Profit Centric Operations / Supply Chain Management / Sales & Business Development
PROFILE SUMMARY
 Multi-faceted Professional with over 16 years of experience in:
Sales & Marketing
Supply Chain Management
MIS Reporting
Training & Development
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Business Development
Channel/Distribution Management
Stock Management
Client Relationship Management
Profit Centric Operations
Credit Control
Collection Operations
Team Management
Instrumental in handling national clients including 550-600 dealers (institutes, booksellers and distributors)
Exposure to Oracle 11i based ERP as part of C&F Operations for Elsevier Health Science and Springer.
Expertise in reviewing stocks to be returned to various publishers as per purchase & credit terms
Adept in implementing long / short term strategic plans & budgets to enhance sales & marketing operations for achieving
increased growth across the region
Instrumental in introducing New Publishers to existing Kitty, mainly Non-Medical segment for increasing Turnover
Proactively covered all small & big accounts PAN India in Medical segment, to further improve & increase dealer base
for ensuring increase in sales
Skilled in maintaining good relationships with all stakeholders like Employees, Customers, Channel/Business Partners and
Vendors / Suppliers
Demonstrated abilities in tracking competitors’ moves and realigning policies & programs to remain afloat in
competitive business scenario
An effective communicator with good interpersonal, leadership and planning skills
CORE COMPETENCIES
 Overseeing profit centre operations & accountable for
increasing profitability and achieving business objectives
within budgeted parameters
 Managing overall profitability of operations & strategic
utilization and deploying available resources for achieving
organizational objectives.
 Developing relationships with key decision makers in the
respective target organizations for business development
 Supervising sales and marketing operations for achieving
increased growth & top-line profitability
 Devising business strategies to build customer preference &
augment marketing evolution of domestic markets
 Finalizing deals with large retailers I books sellers in
consultation with CMD & CFO
 Managing network of Channel Partners across assigned
territories for deeper market penetration & reach
 Understanding client’s needs/ enhancements, customizing
product accordingly and consulting with various team to
provide solutions as per delivery schedules
ORGANISATIONAL EXPERIENCE
Since Feb’13
British India Publication (P) Limited, Delhi as GM - Operations/National
Sales Head
Role:
 Responsible for:
o Rolling out innovative discount / sales promotion schemes to maximize revenue across all market segments
o Enforcing credit control to keep outstanding payments within acceptable limits
o Strengthening supply chain support to ensure uninterrupted business operations
o Adopting aggressive sale and marketing & institutional approach
 Heading entire business operations on all India basis to achieve defined growth and profitability targets
 Managing two model of operations like C&F Model and Trading Model
 Generating publisher wise report for defining re-order level of top 50 titles
 Discussing plans in terms of 'front list' & 'back list' of various publishers for quarter / year and sharing the same with
the branches
 Supervising performance of all Functional Heads to ensure realization of business objectives
 Handling activities related to:
o Setting up of distribution network all over India to ensure wider distribution & deeper market penetration
o Finalization of strategic business deals in consultation with CFO & CMD
o Marketing of BIP/UIPPL titles
 Liaising with publishers including International publishers like Elsevier, Springer, Pearson & McGraw-Hill and finalizing
mutually advantageous business contracts for prolonged business association
 Determining performance targets for Sales Team & Channel Partners and providing them support for achieving the same
 Identifying business opportunities and generating customized marketing thrust to capitalize available market potential
 Providing strategic inputs across all functional domains like sales, purchase, finance, HR, supply chain, distribution,
etc. for streamlining business operations and generating competitive advantage for the company
 Managing regulating inventory levels to ensure availability of materials across all stocking points and implementing
special schemes for liquidation of slow moving stocks
 Formulating market penetration strategy & schemes
 Looking after products like academic books for national & multi-national publishers
 Reviewing:
o Collection period of all customers with ACP more than 150 days
o Outstanding which are due for payment for more than 120 days with special
focus on payments due for more than 150 days and formulating action plan for
recovery of overdue
Highlights:
 Played a key role in increasing business volumes for Medical Segment by 27% by
selling Medical stocks to Non-Medical Clients
 Reduced operational cost which predominantly included employee cost reduction
around 24% on Zero based working aspect of operations in present FY’13
 Successfully implemented effective controls & checks for ensuring smooth
functioning by introducing changes in structured manner
 Holds the distinction of generating revenue by 40% (in branch) and 25% (as whole)
Mar’12–Dec’12
VPS International Limited, Tanzania (Telecom & IT) as GM - Operations
(Lusaka/Zambia & Tanzania)
Role:
 Built a wide network of Retailers & Distributors across the country including API Integrations with Operators
 Accountable for balancing engagement of resources to optimize overall operational efficiency
 Ensured adherence to customer service level agreements by operators like Airtel, MTN, Zamtel and other API
Integration Entities
 Imparted training to the teams of qualified professionals for meeting competitive challenges
 Determined performance targets for Operations Managers & Assistant Operations Manager and supervised their
performance to ensure best service delivery
 Handled activities related to cost control, business growth, revenue maximization & profitability
Highlight:
 Significantly established business setup in Tanzania & Zambia with EVD concept or prepaid services i.e. Airtime, E
Wallet, Electricity, Water, Ticketing, etc. in country
Jan’03–Mar’12
British India Publication (P) Limited, Ahmedabad as AGM-National Inventory
& Special Sales
(Turnover of B.I. Publication is around 90 Crs: 60 Crs C&F Business and 30-
35 Crs of Trading Business)
Role:
 Spearheaded a team of Sales Personnel and integrated their efforts to maximize individual & overall team productivity
 Looked after entire branch business operations covering all functional domains like marketing, purchase, sales,
distribution and business development in states of Gujarat and Madhya Pradesh
 Developed & maintained a strong network of distributors comprising over 110 accounts, institutes & pharmaceutical
companies and provided them support to achieve business objectives
Highlights:
 Received:
o Best Branch Award twice in 2005-2006 and 2009-10
o R.D. Bhagat Achievement Award for outstanding
performance in 2005-06 and 2009-10
 Essayed a stellar role in increasing 45% institutional sales and
reducing branch administrative expenses by 33% within 2 years
 Holds the distinction of achieving:
o 4 fold business growth since 2003
o Cumulative branch business turnover in excess of Rs. 50
crores since 2003
 Acknowledged for registering phenomenal business growth of
50% in 2009-10
PREVIOUS EXPERIENCE
Jun’99–Dec’02
Nirayu Private Limited, (Subsidiary -Alembic Ltd.) ,
Senior Executive – Coordination
Baroda
as
Highlights:
 Significantly developed a strong base for bulk intermediate & specialty chemicals in both Indian and
International markets
 Efficiently launched new product project – Phenothiazene in 2001
 Holds the distinction of implementing cost control measures to hold expenses within defined budgetary norms
Nov’97-May’99
Core Healthcare Limited (Presently - Claris Life Science)
Ahmedabad as Executive –Marketing Support
,
Highlight:
 Played a key role in managing distribution system, rationalizing number distributors and introducing alternative
modes of transport which resulted in reduction of 7-10% in logistics costs
CERTIFICATION
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SAP Certification
IT SKILLS
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Well versed with:
o MS Office
o Internet Applications
EDUCATION
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Masters in Business Administration (Marketing) from Institute of Management
and Research, Jalgaon, North Maharashtra University in 1997
Post Graduate Diploma in Computer Applications from Faculty of Technology,
Baroda, Maharaja Sayajirao University of Baroda in 1995
Bachelor of Science from Maharaja Sayajirao, University of Baroda in 1994
PERSONAL DETAILS
Date of Birth:
Languages Known:
14th November, 1972
English, Hindi, Gujarati and Marathi