Dear Prospective Vendor:
Thank you for your interest in the Whole Foods Market Farmers Market. Our first Farmers
Market season will run Thursdays from 4-7 pm from May 2 until September 26, 2013 and will
be held in the East parking lot adjacent to The Porch.
If you would like to participate as a vendor in this Market, please review the enclosed rules and
regulations, complete the application form and return it to the address listed. Please note that
we have limited space available at the Market site and anticipate that we will receive many
vendor applications. We may not able to accommodate all applicants.
Vendor applications are due by April 1, 2013 for review by the Market committee.
If you have questions or need additional information, please contact me at
[email protected].
Thank you,
Maria Miglioretti
Marketing Team Leader
Timothy Young
Produce Team Leader
Whole Foods Market
1800 Laskin Rd.
Virginia Beach, VA 23454
Phone (757) 422-5422
Fax (757) 422-0555
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Farmers Market Vendor Information and Rules and Regulations
The Whole Foods Market Farmers Market will be held on a weekly basis, beginning on
Thursday, May 2, 2013 and ending on Thursday, September 26, 2013. Market hours are every
Thursday from 4-7 pm rain or shine.
The Whole Foods Market Farmers Market is a producers-only market. All products sold at the
Market must be made locally; homegrown, homemade or handcrafted by the vendor and
must meet Whole Foods Market’s quality standards. These standards may be found on our
website at http://www.wholefoodsmarket.com/about-our-products/quality-standards.
Additionally, packaged food products must clearly list all ingredients on the label, and labels
must comply with all applicable Federal, state and local regulations. Allergens must be disclosed
on labels in accordance with FALCPA. For more information, go to
http://www.cfsan.fda.gov/~dms/alrgact.html.
We may ask you to bring in a sample as part of the approval process.
The Market Committee will review vendor applications to determine whether products
intended for sale meet the above guidelines. The Farmers Market Committee will accept
vendors for participation in The Market based on product mix, adherence to the above
guidelines and space availability. The vendor committee reserves the right to reject any
prospective vendor application for any reason. Vendor applications are due by April 1, 2013.
Vendors may designate an agent to sell products on their behalf at the Market on a temporary
basis provided that the products meet the above guidelines.
Each vendor will be given a 10 x 10 space. You will need to bring your own tables, chairs and
tents. Tents are not required. There is no charge for the space.
Electricity will not be provided, and generators are not permitted.
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Vendors may start to set up no earlier than 3:00 pm. Upon arrival, Market staff will direct
vendors to assigned spaces where they may unload their vehicles. Vehicles must then be
parked in a parking space designated for vendors.
Vendors must be set up and ready to do business when the market opens at 4:00 pm and may
not start selling until that time. Vendors who are late setting up may no longer be eligible for a
reserved space. Vendors also may not begin breaking down before 7:00 pm. If an emergency
arises, please consult with the Market Manager.
Vendors are required to specify in their applications if they intend to vend the entire season or
only select dates. Vendors are expected to honor the time commitment specified on their
applications. Please call and give 24 hour notice if you will not be able to be here for your
reserved space.
Vendors are responsible for leaving the vending space in a clean condition. Vendors not leaving
their space as clean or cleaner than they found them may be asked not to vend again in the
future.
Smoking and the use of illegal substances are prohibited at the Market and on Whole Foods
Market property.
Whole Foods Market Farmers Market Vendor Application Checklist:
__
Signed and completed application
__
Two pictures of your products if you intend to vend arts and crafts. You may mail them
in with your application or email them to [email protected].
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Vendor Application
Vendor name: _____________________________________________________________
Business name: ______________________________________________________________
Street address: ______________________________________________________________
City: ________________________________________ State: _______ Zip: _______________
Day phone: _________________________
Evening phone: ________________________________
Fax: _____________________________
Cell phone: ____________________________________
Email: __________________________ Website: ____________________________________________
Facebook address:
_________________________________________________________________
Please describe all produce or products that you intend to sell at the Whole Foods Market Farmers
Market:
_____________________________________________________________________________________
What makes your products a good fit for the Whole Foods Market Farmers Market?
_____________________________________________________________________________________
Farmers, please check the one that best describes your growing practices, so this information can be
shared with our customer base:
___ certified organic
___ Sustainable (using same methods of certified organic all the time but not certified)
___ Partially sustainable (almost always using methods that are considered certified
organic practices, but also using limited synthetic chemicals)
___ Conventional (use synthetic chemicals)
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All Other Vendors, please list any local or Virginia grown ingredients used in your products:
Do you grow or produce all of these items yourself? ______ Yes ______ No
Do we have your permission to use your information in any print or web media distributed to the
public? _______ Yes _______ No
Do you plan to vend the entire market season? _______ Yes _______ No
If no, please specify the dates you plan to vend:
□ May 2
□ May 9
□ May 16
□ May 23
□ May 30
□ June 6
□ June 13
□ June 20
□ June 27
□ July 4
□ July 11
□ July 18
□ July 25
□ Aug 1
□ Aug 8
□ Aug 15
□ Aug 22 □ Sept 19
□ Aug 29 □ Sept 26
□ Sept 5
□ Sept 12
Please read and sign:
I have read and understand the Whole Foods Market Farmers Market Rules and Regulations and
agree to abide by them.
Name (Printed):
Signature:
_________________________________________________________________
________________________________________________________________________
Date: _______________________________
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
For WMF Use Only:
Date Received:
Insurance?
__________________
Received by:
__________________
___________ Accepted/Declined: ____________________________________
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