ITU ASIA PACIFIC CENTRES OF EXCELLENCE TRAINING
On
Strategic Costing and Quad Play Planning Skillsets
13 - 22 August 2014
THAILAND
DRAFT AGENDA
Brief Description:
With the advent of convergence, there is rising synergy as well as competition amongst the fixed, mobile,
Internet and broadcasting players. Bundled services are being offered by both Broadcast Cable TV operators
and Telecom service providers in a market where connected televisions grow in users home, cloud based and
content delivery networks are rising and over the top content continue to proliferate on fixed and mobile
devices.
As service providers plan to deploy quad play, key strategic decisions need to be taken by senior managers that
require specialized skills. These relate to appropriate cost modelling and pricing, market and technology
environment scanning, aligning human resources and creating appropriate policy and regulatory environment.
This training aims to impart knowledge, provide analytical tools and case studies for divisional heads and senior
managers of telecommunication and broadcasting service providers as well as regulators in better planning for
a converged quad play environment.
Wednesday 13th August (Day-1)
0830-0900
0900-0915
Registration
OPENING SESSION
- ITU
- NBTC
- MICT, THAILAND
SKILL: To have a comprehensive understanding of quad play environment and underlying technologies
0915-1030
Session 1: CONVERGENCE IN PRACTICE: TRENDS, ISSUES AND CHALLENGES
Objective: To provide an overview of the existing scenario and trends in the
telecommunication and broadcasting industry in an online environment, the underlying
technology, business and regulatory issues .
Policy & Regulatory environment
Business Environment
- Mr. Ashish Narayan, ITU
1030-1100
1100-1230
COFFEE BREAK
Session 2: DESIGNING CONVERGED NETWORKS
Objective: To provide perspective on how the quad play networks are built from traditional
fixed, mobile, Internet and broadcasting networks and what are the underlying differences
in cases of greenfield deployment.
Quad play network planning
Case Study
-
1230-1400
1430-1530
1530-1545
1545-1700
Mr. Ki Young Ko, Head and VP, Global Network Consulting Department, Korea
Telecom.
- Mr. LI Xiaohu, Deputy Chief Engineer, CATR, China
LUNCH BREAK
Session 3: PRICE REGULATION AND COSTING STANDARDS
Objective: To examine the circumstances under which regulators seek to determine prices
for services in telecommunications/ICT markets and the basis on which they do so. To
provide a high level overview of the various approaches that may be applied to costing for
telecommunications/ICTs services pricing including FDC, LRIC, LRAIC, Marginal costs etc. At
the end of the session participants will have a clear idea of the different situations in which
the various cost standards might be best applied.
- Mr. David Rogerson, ITU Expert
COFFEE BREAK
Session 4A: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING NEXT GENERATION
ACCESS NETWORK COST MODEL
Objective: A hypothetical but realistic scenario in which an over-the-top service provider
seeks access to an incumbent’s broadband access network. To assist the negotiations
participants have to work with the ITU’s NGA Training Cost Model. In this first part the
scenario is explained and the cost model is introduced.
- Mr. David Rogerson, ITU Expert
Thursday 14th August (Day-2)
0900-0930
Session 4B: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING NEXT GENERATION
ACCESS NETWORK COST MODEL
Objective: A hypothetical but realistic scenario in which an over-the-top service provider
seeks access to an incumbent’s broadband access network. To assist the negotiations
participants have to work with the ITU’s NGA Training Cost Model. In this second part
participants split into teams in which they manipulate the cost model and prepare their
negotiating positions.
- Mr. David Rogerson, ITU Expert
0930-1000
INTERACTIVE SESSION (ONLINE
- Mr. Chetan Sharma, President, Chetan Sharma Consulting
1000-1015
COFFEE BREAK
1100-1230
Session 4C: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING NEXT GENERATION
ACCESS NETWORK COST MODEL
Objective: A hypothetical but realistic scenario in which an over-the-top service provider
seeks access to an incumbent’s broadband access network. To assist the negotiations
participants have to work with the ITU’s NGA Training Cost Model. In this third and final
part the negotiations are conducted and decisions reached; learning points are then
discussed in plenary session.
- Mr. David Rogerson, ITU Expert
1230-1400
LUNCH BREAK
1400-1530
Session 5: TRENDS IN NGA AND NGN INTERCONNECTION AND REGULATION
Objective: To examine the extent to which regulation of Next Generation Networks,
including Next Generation Access is necessary and sufficient to achieve national broadband
policy goals. To illustrate the main current and emerging issues involved in establishing
interconnection charges for NGN through a review of international experience and practice.
- Mr. David Rogerson, ITU Expert
1530-1545
COFFEE BREAK
1545-1700
Session 6A: PRACTICAL EXERCISE ON QUAD-PLAY NEGOTIATION
Objective: A hypothetical but realistic scenario in which an over-the-top service provider
seeks to negotiate a quad-play offer with non-dominant fixed and mobile operators. In this
first part the parties prepare their offers based on defined commercial objectives and
business modelling.
- Mr. David Rogerson, ITU Expert
Friday 15th August (Day-3)
0900-1030
1030-1045
1045-1230
1230-1400
Session 6B: PRACTICAL EXERCISE ON QUAD-PLAY NEGOTIATION
Objective: A hypothetical but realistic scenario in which an over-the-top service provider
seeks to negotiate a quad-play offer with non-dominant fixed and mobile operators. In this
second part the negotiations are conducted and presentations made to the industry
regulator seeking regulatory approval and/or mediation.
- Mr. David Rogerson, ITU Expert
COFFEE BREAK
Session 7A: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING NEXT GENERATION CORE
NETWORK COST MODEL
Objective: A hypothetical but realistic scenario in which service providers seek to acquire
regulatory approval for a quad-play offer by demonstrating that it is not anti-competitive
because it covers all relevant network costs. In this first part the scenario is explained and
the ITU NGN training cost model is introduced.
- Mr. David Rogerson, ITU Expert
LUNCH BREAK
1400-1530
1530-1545
1545-1700
Session 7B: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING NEXT GENERATION CORE
NETWORK COST MODEL
Objective: A hypothetical but realistic scenario in which service providers seek to acquire
regulatory approval for a quad-play offer by demonstrating that it is not anti-competitive
because it covers all relevant network costs. In this second part the participants split into
teams in which they manipulate the cost model and prepare their negotiating positions.
- Mr. David Rogerson, ITU Expert
COFFEE BREAK
Session 7C: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING NEXT GENERATION CORE
NETWORK COST MODEL
Objective: A hypothetical but realistic scenario in which service providers seek to acquire
regulatory approval for a quad-play offer by demonstrating that it is not anti-competitive
because it covers all relevant network costs. In this third part participants make their
presentations to the regulator, after which lessons are learned in plenary session.
- Mr. David Rogerson, ITU Expert
Saturday 16th August (Day-4)
0900-1700
FIELD VISIT
Sunday 17th August (Day-5)
Monday 18th August (Day-6)
0900-1030
1030-1045
1045-1130
1130-1230
1230-1400
1400-1530
Session 8: A HOLISTIC APPROACH TO BROADBAND POLICY AND REGULATION
Objective: To examine the extent to which regulation is necessary and sufficient to achieve
national broadband policy goals. The role of open access requirements and ex-post
regulation; how to achieve effective and efficient remedies for anti-competitive practices.
- Mr. Matthew O’Rourke, ITU Expert
COFFEE BREAK
Session 9 (a): NEXT GENERATION NETWORK AND OTT COSTING CASE STUDIES
- Dr. Werner Knoben – Senior Partner: Detecon Asia Pacific
- Mr. Carl Bighini – Senior Management Consultant: Detecon Asia Pacific
Session 9 (b): APPROPRIATE REGULATORY RESPONSES TO BROADBAND MARKET FAILURES
(PART 1)
Objective: Interactive case studies based on international experience and practice that
demonstrate and respond to issues of price discrimination, excessive pricing, margin
squeeze, predatory pricing, tying and bundling.
- Mr. David Rogerson, ITU Expert
LUNCH BREAK
Session 9: APPROPRIATE REGULATORY RESPONSES TO BROADBAND MARKET FAILURES
(PART 2)
Objective: Interactive case studies based on international experience and practice that
demonstrate and respond to issues of price discrimination, excessive pricing, margin
squeeze, predatory pricing, tying and bundling.
- Mr. David Rogerson, ITU Expert
1530-1600
1600-1700
COFFEE BREAK
Session 10: WEIGHTED AVERAGE COST OF CAPITAL – THEORY AND PRACTICE
Objective: To explain the theory behind the various elements those from the Weighted
Average Cost of Capital (WACC) and detail the methodologies for estimating them in
practice.
- Mr. Matthew O’Rourke, ITU Expert
Tuesday 19th August (Day-7)
0900-1045
1045-1100
1100-1200
1200-1400
1400-1530
1530-1600
1600-1700
0900-1045
1045-1100
1100-1200
Session 11: THE QUAD PLAY ECOSYSTEM
Objective: To understand the business environment of quad play, its revenue drivers and
ecosystem.
- Mr. Yves Monnier, Regional Dircetor, Sofrecom (ORANGE GROUP)
COFFEE BREAK
Session 12A: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING MOBILE NETWORK COST
MODEL
Objective: A hypothetical but realistic scenario in which a mobile network operator seeks
regulatory approval for a quad-play offer by demonstrating that it is not anti-competitive
because it covers all relevant network costs. In this first part the scenario is explained and
the ITU mobile training cost model is introduced.
- Mr. David Rogerson, ITU Expert
LUNCH BREAK
Session 12B: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING MOBILE NETWORK COST
MODEL
Objective: A hypothetical but realistic scenario in which a mobile network operator seeks
regulatory approval for a quad-play offer by demonstrating that it is not anti-competitive
because it covers all relevant network costs. In this first part participants prepare their case
with reference to ITU’s NGN and mobile network training cost models.
- Mr. David Rogerson, ITU Expert
COFFEE BREAK
Session 12C: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING MOBILE NETWORK COST
MODEL
Objective: A hypothetical but realistic scenario in which a mobile network operator seeks
regulatory approval for a quad-play offer by demonstrating that it is not anti-competitive
because it covers all relevant network costs. In this final part participants make their
presentations to the regulator, after which lessons are learned in plenary session.
- Mr. David Rogerson, ITU Expert
Wednesday 20th August (Day-8)
Session 13: UNDERSTANDING THE CONTENT INDUSTRY, COMPETITION ISSUES AND
REGULATORY CONCERNS
Objective: To develop a comprehensive understanding of the broadcasting and content
industry development and understand the negotiating dynamics between carriers, content
providers and the role of regulators.
- Mr. Ashish Narayan, ITU
COFFEE BREAK
Session 14A: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING INTERNATIONAL
SUBMARINE CABLE COST MODEL
Objective: A hypothetical but realistic scenario in which prices for access to a submarine
cable are set based on the aggregated demand for broadband services. In this first part the
scenario is explained and the ITU cable landing station training cost model is introduced.
- Mr. Matthew O’Rourke, ITU Expert
1200-1400
1400-1530
1530-1600
1600-1700
LUNCH BREAK
Session 14B: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING INTERNATIONAL
SUBMARINE CABLE COST MODEL
Objective: A hypothetical but realistic scenario in which prices for access to a submarine
cable are set based on the aggregated demand for broadband services. In this second part
participants prepare their case with reference to the network training cost models.
- Mr. David Rogerson, ITU Expert
COFFEE BREAK
Session 14C: PRACTICAL EXERCISE ON QUAD-PLAY COSTING USING INTERNATIONAL
SUBMARINE CABLE COST MODEL
Objective: A hypothetical but realistic scenario in which prices for access to a submarine
cable are set based on the aggregated demand for broadband services. In this final part
participants make their presentations to the regulator, after which lessons are learned in
plenary session.
- Mr. David Rogerson, ITU Expert
Thursday 21st August (Day-9)
0900-1045
Session 15A: WORKING GROUP PRESENTATIONS
1045-1100
COFFEE BREAK
1100-1200
Session 15B: WORKING GROUP PRESENTATIONS
1200-1400
LUNCH BREAK
1400-1600
1530-1600
1600-1700
SESSION 16: TYING IT ALL TOGETHER (PART 1)
Objective: Integrate the findings from the various cost models to determine the profitability
of quad-play. Consider the implications for quad-play strategy and regulation
- Mr. David Rogerson, ITU Expert
COFFEE BREAK
SESSION 16: TYING IT ALL TOGETHER (PART 2)
Objective: Integrate the findings from the various cost models to determine the profitability
of quad-play. Consider the implications for quad-play strategy and regulation
- Mr. David Rogerson, ITU Expert
Friday 22nd August (Day-10)
1100-1130
Session 17: ALIGNING HUMAN RESOURCES TO STRATEGY (PART 1)
Objective: Aligning human resources to strategy is critical and requires leadership. In
migration to converged environment, there is a need to realign the human resources to the
changing scenario. This session will discuss the key best practices to manage such changes.
- Mr. Kulshaan Singh, Partner, Mercer
Session 18: ALIGNING HUMAN RESOURCES TO STRATEGY (PART 2)
Objective: Aligning human resources to strategy is critical and requires leadership. In
migration to converged environment, there is a need to realign the human resources to the
changing scenario. This session will discuss the key best practices to manage such changes.
- Mr. Kulshaan Singh, Partner, Mercer
COFFEE BREAK
1130-1230
CLOSING CEREMONY
1230-1400
LUNCH BREAK
0900-1000
1000-1200