immediate release

(Insert Exhibiting Company Logo Here)
IMMEDIATE RELEASE
Date: (INSERT DATE HERE)
(COMPANY NAME) TO EXHIBIT AT
2017 BASSMASTER CLASSIC OUTDOORS EXPO PRESENTED BY DICK’S SPORTING GOODS
AND SHOWCASE LATEST (NAME OF PRODUCT)
(COMPANY HEADQUARTERS TOWN, State). – (Name Of Company) announced today plans to exhibit at the Bassmaster Classic
Outdoors Expo presented by DICK’S Sporting Goods, March 24-26, 2017, in Houston, Texas at the George R. Brown Convention
Center (1001 Avenida De Las Americas, Houston, Texas, 77010.)
(Exhibiting company spokesperson quote – i.e. – pleased to join the 2017 GEICO Bassmaster Classic Outdoors Expo presented by
DICK’S Sporting Goods to debut said product to the fishing industry’s most influential retailers from around the world … launching pad
for innovative product … opportunity to demonstrate the value of product to worldwide audience, etc.)
Before the opening of the Bassmaster Classic Outdoors Expo, media, B.A.S.S. Life and Nation members will get the chance to preview
products before the public on Fri., March 24, 2017, and Name Of Company will showcase its (Describe Products/Services Attendees
Will Be Able To Demonstrate/Test) to influential bass fishing professionals and VIP retailers.
The Expo is one of the main attractions of the Bassmaster Classic, which annually draws attendance in excess of 100,000 to its venues. It
has grown into one of the largest fishing consumer shows in the country, and many manufacturers have chosen to introduce their new
products for 2017 at the Expo. Fifty-two of the world’s best bass anglers will competing for more than $1 million in this, the 47th world
championship of bass fishing. Competition will take place on Lake Conroe, Texas, with weigh-ins being held in Minute Maid Park,
home of the Astros, each afternoon on March 24, 25 and 26.
About the Bassmaster Classic Outdoors Expo presented by DICK’S Sporting Goods
The Bassmaster Classic Outdoors Expo presented by DICK’S Sporting Goods, held March 24-26, 2017, in Houston, is arguably the
largest event of its kind in the country. This exhibit of the latest in bass fishing equipment and outdoor gear will be housed in the George
R. Brown Convention Center. In recent years, tackle and lure companies have been using the Classic Expo as the venue to introduce
their newest products to bass fishing fans. The 2017 Expo will cover more than 300,000 square feet, the largest in Bassmaster Classic
history. B.A.S.S. expects record attendance with previous years crowds averaging more the 102,000. The Bassmaster Classic Outdoors
Expo has free admission and is open to the public. Learn more at Bassmaster.com and engage with us at:
About (Name Of Company)
(Include Company Description/Scope Of Products/Services, Web Site Information)
CONTACT INFORMATION:
(Name Of Company): Name Of Marketing Or Media Contact: Phone, Email
Bassmaster Classic Outdoors Expo presented by DICK’S Sporting Goods: Ben Ashby, (205) 313-0900, [email protected]
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