Mackage Integrates the Optimal Payments
NETBANX Hosted Payment Extension for Magento
CASE STUDY
Client
Industry
Clothing, Internet Retail
The Business
The Mackage fashion label was launched in 1999 by APP
Group, a Montreal-based company specializing in the design
and manufacturing of luxury outerwear. Now internationally
recognized, Mackage has become one of the most prestigious
contemporary outerwear brands in North America and can be
found in high-end boutiques and department stores around the
globe including a flagship store in New York’s famed SoHo
district.
Main Challenge:
Integrate payment processing and fraud
management to Mackage’s Magento
ecommerce platform.
Key Solution Areas
¡¡ Custom Silent Post REST API
integration with single point
of access though Magento
ecommerce platform
¡¡ Continuous real-time fraud
monitoring and refining of risk
parameters
¡¡ Ability for Mackage to hold and
review suspicious/fraudulent
transactions using ThreatMetrix and
additional custom velocity rules
¡¡ Ability for Mackage to issue credits
and refunds processed directly
though the Magento platform
¡¡ Customer profile management
and for one-click checkout using
tokenization of cardholder data for
repeat customers
The Challenge
Mackage also sells its products online and, as with many who
sell luxury brands and high-ticket items, became a target of
fraudulent purchases. Fraud negatively affected sales conversions
and increased their operational costs, inventory losses, and
transaction chargebacks.
In 2013, the company undertook a major revamping of their
website and decided to take the opportunity to implement an
ecommerce solution that would allow them to manage the various
aspects of their growing online business as well as to optimize
their risk management. Mackage chose the Magento Enterprise
ecommerce platform, and the challenge for Optimal was to
provide a fully integrated payment and fraud-management
solution that could be managed from a single point of access
through the Magento platform.
“One of the biggest challenges facing online retailers
is identifying fraudulent transactions before the goods
are shipped. With our integrated ThreatMetrix service,
Mackage can minimize and prevent losses while providing
a positive checkout experience to its customers.”
Martin Leroux
Chief Business Development Officer
Optimal Payments
Mackage Integrates the Optimal Payments
NETBANX Hosted Payment Extension for Magento
The Solution
To address Mackage’s needs, Optimal developed its
NETBANX Hosted Payment Extension for Magento.
Using Silent Post REST API integration to its NETBANX
gateway, the extension performs several functions:
“We are thrilled to have implemented an
ecommerce solution that addresses all of our
business needs and provides the proper balance
of minimizing online fraud while maintaining
the customer experience associated with the
Mackage brand.”
1. Allows Mackage to accept payments and
process transactions on a global scale.
Patrick C. Elfassy,VP, Mackage.com
2. Provides extensive fraud-management features,
including custom parameter settings through
a Risk Rules Engine, address verification, CVV
validation, IP/geo-location, negative database
checking, and order velocity monitoring.
3. Includes ThreatMetrix device intelligence, which
is a service that provides advanced risk scoring
and fraud management. It allows operational
staff to hold, release, and flag questionable
transactions or perform additional fraud
verifications prior to releasing an order for
shipment.
4. Uses tokenization for one-click checkout for
repeat purchases using secure customer profiles
and cardholder data tokenization, meaning
credit card information is never transmitted
or stored locally on Mackage’s servers, which
significantly reduces the company’s PCI
compliance requirements and liability.
North America
1 866.826.8003
[email protected]
The Results
Optimal’s NETBANX Hosted Payment Extension for
Magento provides Mackage with a comprehensive
payment and fraud-management solution that
significantly reduces fraud losses and improves
operational efficiency, all of which Mackage can
manage from a single point through their Magento
ecommerce platform.
Since the launch of their new website, Mackage has
proactively minimized their losses while providing
their customers with an enhanced checkout
experience.
Optimal, under strict timelines, was able to work
with the Mackage development team to deliver a
customized solution catering to their requirements,
ensuring that their busiest season started with
enhanced risk protocols in place under the new
platform.
United Kingdom
+44 (0) 1223 446040
[email protected]
About Optimal Payments
Established in 1996, Optimal Payments is a global end-to-end online payment service provider. Our NETBANX® gateway and
services are trusted by more than 10,000 e-commerce businesses, including many global brands. In Canada, Optimal provides its
services to a large number of Omni-channel retailers, etailers, financial institutions, government agencies, charitable organizations,
and associations. Optimal’s proprietary NETBANX gateway is geo-redundant and PCI-DSS Level 1 compliant and can provide
custom online payment solutions can that meet the needs of local businesses as well as large-scale international businesses.