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WELCOME
TO CAPRI
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Academics are known to be good at talking and less good
at doing what they talk about. Let’s change that:
”Let’s eat our own dogfood”
or
”Taste our own service system”
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We worked out a value proposition:
The 2009 Naples Forum on Service
We had a summit
meeting in Naples
in April 2008
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We looked at the economy of the Forum and talked to the experts
We asked for contributions
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We teamed up with EIASM,
The European Institute of Advanced Studies in Management, Brussels,
with whom we already had a relationship
and we could benefit from their resources, among them
a network through which to announce the Naples Forum.
And in between we prayed that it would
all work out. And it did -- so far!
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But most of all it was just hard labor!
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The Forum is a network of people and service systems
Participants:
Conference chairs
Keynote speakers
Session speakers
Session chairs
Attandees
Practicalities:
Conference center
Hotels
Restaurants
Social functions
Travel
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Institutions:
University of Naples Frederico II
University of Cassino
Stockholm University
EIASM
and others
Organizers:
Evert Gummesson
Cristina Mele
Francesco Polese
Cristina Setyar
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But you are not being operated on –
each of you is a surgeon...
...YOU ARE AN OPERANT RESOURCE...
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...AND PART OF A NETWORK OF...
160 attendees
from 25 nations
presenting 101 papers
in 3 days
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The Naples Forum is a
CO-CREATED,
INTERACTIVE
EVENT!
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EVALUATION OF THE FORUM
The Forum is about S-D logic, service science
and networks
Let’s show that we can apply it on our own service
Let’s ”Eat the dog-food”
Therefore let’s evaluate how we contributed
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Answer questions
on various aspects of the value proposition (traditionally asked)
and then on co-creation, for example:
Did I contribute to the Forum and increase its value for everyone?
Did I contribute to the Forum and increase the value for me personally?
If I was a presenter was I well prepared and did I convey an interesting
message to the audience?
Did I keep the time as a presenter thus showing consideration to other
presenters and the audience?
Was I constructively active during the sessions thus improving their value?
Did I use the Forum for social and professional networking?
E. Gummesson 2009