Welcome to
Best Austrian Hospitality
The Culinary Destination of Austria since 1955
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Founded in 1955 as
Bund Österreichischer Gastlichkeit
Confederation of Austrian Hospitality
– The goals were, finding restaurants offering
• Best
• Austrian
• Hospitality & Cuisine
Today
• Best Austrian Hospitalty (new name since 2001)
• it is an association with more than 300 members in all provinces
and regions of austria
– President:
– Executive Manager:
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Toni Mörwald
Harald E. Meyer
We belief that quality does no depend on culinary ratings.
We differenciate our members between 3 categories in order to
ease the guest‘s decision
deluxe
classic
simple
agricultural producer
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Our major tool is the
– BÖG-Guide
– Print run of 120.000 booklets
– Yearly embassador
– CRM - Gourmet passport
– Tools and tipps for individual user and for companies
– Free of charge
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Our tools
– Homepage
• Newsletter
• Events
– Public fares
– Cooking books
– Cooperations
TV-promotions
– BÖG congress
Top 10 activites in austrian destinations
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Visit of Coffeehouses 78%
Restaurants with typical local cuisine 76%
Strolling 72%
Walking in the nature 67%
Skiing 66%
Relaxing 63%
Individual excursions 55%
Bathing 39%
Sight seeing 36%
Shopping 33%
Source: Statistik Austria /Tmona/2009
„Destination BÖG“
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What are the expectations of our guests in our restaurants
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Typical for the region
Products from the region
Seasonal products
Authenticity
Sustainability
Qualitity
Security concerning products
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AMA
GENUSS REGION ÖSTERREICH
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These Logos provide
– Confidence to the restaurant-chef
– Confidence to the costumer
– Added value for agricultural products
– In combination with the restaurant-logo
„BÖG - Beste Österreichische Gastlichkeit“
guests can discover restaurants without any risc.
– Restaurants increase their competitive postition
The interstate treaty
What is a destination
A destination is a space, which is chosen by the guest as the goal of
his travel. The destination includes all facilities necessary for
accomodation, catering and entertainment.
In this definition a destination is defined by the tourist. This definition
depends on his specific needs and his perception.
A destination is a location with a pattern of attractions, related tourism
facilities and services, which the tourist or a group chooses for a
visitation and which the service provider markets.
In this second definition the service provider‘s point of view is added.
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Values & experiences that are communicated, must be provided by
the restaurant
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Some markets are highly demanding
– Guests are coming from different countries
• They have different expectations for different destinations
in austria
• Depending on their experiences and their information
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So they motivate the branche
– Offering meals to meet their expectations
– Developing new ideas
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Major long-term trends:
– Streaming places
• Physical experience of more & more importance in our
complex and virtual world
– Regionality
• Sustainability, ecological, guests want to be involved in
local community
– Future health
– Digitainment