Taking EHDI’s Pulse:
Conferences as Strategic
Change Agents
National EHDI 2007 Conference
Salt Lake City, UT
March 26, 2007
Nicole Brown, MSN,PHN, CPNP
Molly Crawford, MS
Penny Hatcher, RN, MSN, DrPH, PHN
Faculty Disclosure Information
In the past 12 months, I have not had a
significant financial interest or other
relationship with the manufacturer(s) of the
product(s) or provider(s) of the service(s)
that will be discussed in my presentation.
This presentation will not include discussion of
pharmaceuticals or devices that have not
been approved by the FDA or if you will be
discussing unapproved or "off-label" uses of
pharmaceuticals or devices.
The Minnesota Summit
The Minnesota Summit
Objectives:
 Identify and implement at least 2 skills to
provide culturally appropriate services.
 Develop a regional action plan to address 1-
3-6 in local communities.
 Develop relationships among state, regional,
and local partners and families.
 Articulate the current status of EHDI in MN—
especially strengths and areas for
improvement.
Minnesota’s Background
~70,500 Births Annually
Voluntary Hearing Screening
– 108 birthing hospitals (100%)
– Results reporting (85%)
– ~87% Screened
EHDI/UNHSI program funded
by grants from MCHB and
CDC
Minnesota’s Background
 Integrated with bloodspot screening
 Borders ND, SD,IA, WI
 16 Regional EHDI teams
– D/HH Teacher, Audiologist, Special Ed.
Teacher
– Build local capacity for EHDI
– State EHDI workgroup (Depts. of
Education, Human Services, Health)
Minnesota’s EHDI Challenges
 Decentralized education system
– Part C eligibility criteria revision
 Localized public health system
 Limited data sharing (HIPAA, FERPA, etc.)
 Lack of pediatric specialists
Moving EHDI to the Next Level
 Focus shifting from screening to follow up
 Need for further collaboration from
multiple partners
– Duplication of efforts
– Gaps in statewide surveillance system
 Legislation
Why A Minnesota Summit ?
 Available Funding
 Good strategy to bring together
decentralized and localized partners
 Efficient tool to convey information to
varied audiences
 Created an organized and systematic
approach to move forward
 Taking EHDI’s pulse
Why A Minnesota Summit ?
 Available Funding
 Good strategy to bring together
decentralized and localized partners
 Efficient tool to convey information to
varied audiences
 Created an organized and systematic
approach to move forward
 Taking EHDI’s pulse
Strategy to Bring Together Partners
150 Attendees
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•
•
•
Health professionals
Parents
Educators
Early interventionists
Offered continuing education for 6
disciplines
Border state incentives
Why A Minnesota Summit ?
 Available Funding
 Good strategy to bring together
decentralized and localized partners
 Efficient tool to convey information to
varied audiences
 Created an organized and systematic
approach to move forward
 Taking EHDI’s pulse
Information to Varied Audiences
– Key messages & common goals
– Recognition dinner & full-day conference
– Vendors and exhibitors (23)
– National & local speakers (32)
Information to Varied Audiences
 Speakers presented:
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Up-to-date information about hearing loss
Collaboration among professional specialties
Early medical and educational interventions
Genetics
Financial assistance and other resources
New technology
Next steps for MN newborn screening
Why A Minnesota Summit ?
 Available Funding
 Good strategy to bring together
decentralized and localized partners
 Efficient tool to convey information to
varied audiences
 Created an organized and systematic
approach to move forward
 Taking EHDI’s pulse
An Approach to Move Forward
– Provided insight for future education
and awareness activities
• EHDI Regional Teams
Why A Minnesota Summit ?
 Available Funding
 Good strategy to bring together
decentralized and localized partners
 Efficient tool to convey information to
varied audiences
 Created an organized and systematic
approach to move forward
 Taking EHDI’s pulse
Taking EHDI’s Pulse
 Incorporated measurement tools
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On-site evaluations (81)
Pre-test on-site (80)
Post-test survey on Zoomerang (61)
Long-term evaluation on Zoomerang (36)
 Incorporated follow up
– “Call-to-action” form on-site (72)
“Call to Action” Unique Reminder
 Triplicate form helped to share goals and follow up
participants’ actions:
– Fostered responsibility and accountability for
EHDI success locally and statewide.
– Highlighted and reinforced 16-regional teams as
framework for local partnerships.
– Provided a take-away action plan.
Lessons Learned
 Online registration and detailed Web information
Lessons Learned
Online evaluation and surveys
– E-mail reminders with links.
Marketing
– MDs/PNPs need at least one-year
notice
On-site helpers are critical
– student workers
Lessons Learned
A mixture of offerings is important
– Social, educational, &
informational
– high-level & familyfocused
Tips for Conference Planning
Look for funding opportunities
– CDC Public Health Conference Support
Grant
– Sponsorships—public and private
• health care organizations and insurers
• Manufacturers - donate equipment and prizes
– Lions and Sertoma Clubs
– Education reserves
Tips for Conference Planning
Look to partners for funding and
shared sponsorship
– Education, Part C funds
– Human Services
Tips for Conference Planning
Look for existing opportunities
– Add a pre or post-conference event or
activity to an existing conference or
annual event
– Market your event through existing mailing
lists, organizations, Internet list serves,
word of mouth
Tips for Conference Planning
 Incorporate effective measurement tools.
– Consider online tools
• Survey Monkey, Zoomerang, etc.
 Incorporate tools to continue the momentum.
– Encourage continued relationships by providing
participants with contact info for other
participants, speakers, exhibitors
– Provide participants with tools for follow-up
– Outline next steps
The Minnesota Summit
More Information
MDH web site:
www.health.state.mn.us/newbornscreening
Contact:
Nicole Brown, MSN, PHN, CPNP
UNHSI Program Coordinator
651-201-3737 (phone)
[email protected].
THANK YOU!