Presented by:Srishti Chawla
Shubham Rastogi
Shraddha Bansal
INTRODUCTION
Inglot company was
established over 25 years
ago by wojtek Inglot.
Inglot has launched the
world ‘s first ever
breathable nail enamel.
It includes skin care, body
and hair care, fragrances and
preservatives are the main
ingredients.
The range consists over
1500 lip colours,600 ways
to enhance your eyes.
PLACE
PRODUCT
Producing
high quality
products like
eye makeup,
face
cosmetics
PROMOTIO
N
Inglot
promotes its
products
through
Facebook,
twitter and
magazine
Operating
more than
50
countries
PRICE
It ranges from
rs 350-1500
Competitors Analysis
Organizational
competitors
-Mac
-Saphora
-Chambor
-Maybelline
Competitors
goals
-High quality
products.
-Innovative to
meet the need of
all ages women.
Competitors
reactivity
-International
and national
awareness of
the brand.
-Global
expansion.
SWOT ANALYSIS
STRENGHTS
-Quality
products
-Experience in
cosmetics
production
WEAKNESS
-The sales are
low
-No fully
effective
communication
and
management of
tasks
Opportunities
-Innovation
-Product and
service
-Covers the
need of women
Threats
-Competition
-Price wars
-Saturation of
market
Primary research
Teenage and middle age women
walk in the store of Inglot.
They are generally the upper
middle class women.
There are trained consultant
who help the customers to try
the products.
Any person who carry a pearl
identity card gets 10 % off.
There is more of nail enamel
and lipsticks collection than any
other product.
Problem statement
Less availability of Inglot stores
which effects the sales.
Stores are less only three
malls in Delhi.
Many key items are missing
like eye primer
Literature review
According to Indian
business (2015)
organized
Retail sector
unorganised
Buzz feed
news(2014)
According to Indian
business (2015)
Consumers has started
receiving information
from online sources
NDTV
profits(2012).
Costumers do not prefer
buying online as they think
that the website is not
relevant
India is inching its
way towards
becoming the next
boom industry
Knowledge gap
The problem highlighted is
less availability of retail
stores.
As per the study of the
research reports, the
consumers want more of
retail outlets for the
purchase of cosmetics.
Inglot is not focusing on
promoting its products.
Therefore, it is losing its
customers dueto less
availability of retail stores.
Research Methodology
Research objective
Research design
Data collection
method
Data collection
tool
-To
understand the impact of less availability of stores on customers
-This research is casual in nature because it studies the impact of one
variable on the other.
-Through primary and secondary sources.
-Primary study through questionnaire , personal interviews and secondary
through reports and journals.
Sample design
-Women using cosmetic in Delhi -100 respondents- non probability –
convenience sampling.
Data analysis
-Analyized with the help of statistics.(chi square)
Demographic findings
27-30
18-20
18-20 years ------- 35%
21-26 years ------ 42%
27-30 years ------ 23%
21-26
othe
rs
Graduate -33%
Post graduate -33%
Higher studies-27 %
other-7 %
Higher
studies
graduate
Post
graduate
Psychographic findings
Chi square test
There is significant relationship
between the two variables,i.e.
respondent's occupation and
their preference for
improvement in the brand
Conclusion
Inglot is a luxury brand specializing in lipsticks and
eye shadows it has wide range of colors and high
quality products but due to less availability of
stores people can’t access brand easily.
Recommendation
There is less availability of stores which leads
to a disinterest of customers who are not able to
access. In order to stabilize in the Indian market
brand should open more stores .
Referencing
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