MODUL PERKULIAHAN
Penulisan
Media PR Internal
Inhouse Magazine &
Magazine
Sabtu,01 Desember 2016
Fakultas
Program Studi
Ilmu Komunikasi
Hubungan
Masyarakat
Tatap Muka
13
Kode MK
Disusun Oleh
42009
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Abstrak
Kompetensi
Modul kuliah ini membahas:
Definisi Magazine secara umum dan In
House Magazine secara khusus, serta
mengetahui perbedaan keduanya.
Mahasiswa diharapkan dapat
mengetahui dan memahami Manfaat
Magazine dan In House Magazine bagi
Public Relations.
Magazine
Definition of Magazine
A Magazine is another type of print media. According to Alozie (2009), it is a bound printed
publication which contains news and other forms of information on a wide range of recent
and past events. Magazines usually publish weekly or monthly. Magazines are like
newspapers only that they are better packaged, bound together, smaller in size and contain
in-depth, better researched, investigated and news behind the news.
Magazine is a discrete publication containing a variety of articles and images, that is not a
newspaper, book, or catalogue, and has a regular publishing schedule.
Magazine is Paid-for creative may include display ads, an advertising supplement bound
into a printed magazine, a sponsored magazine, an advertorial, a tip on, an ad series that
ran over a number of pages, a paid-for cover, or gatefold execution.
Magazine is general interest regular periodical (typically a monthly) covering several topics
by short articles (typically about 3-pages long) by in-house and external authors, carrying
black and white and color advertisements and graphics, and printed usually on glossy paper.
General interest magazines:
This type of magazine is published for a wide audience and the focus is either on one or
many different subjects. Every general interest magazine is tailored for a specific enthusiast
reader. These are not only fun to read but also provide information on topics where a
common man would like to read. Freelancers or staffs write stories and articles and a lot of
photographs and pictures are included in it. Entertainment, viewpoint promotion and product
sale are the main ideas behind every general interest magazines.
Scholarly magazines:
Such magazines focus on academics. You can get in-depth information on many subjects.
The format of providing information in a scholarly magazine is serious and so the text book
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Penulisan Public Relations
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Pusat Bahan Ajar dan eLearning
http://www.mercubuana.ac.id
alike. You will find more of graphs and charts rather than pictures. Teaching and providing
help in researches is the main purpose of scholarly magazines.
Sensational magazines:
You will find sensational magazines in a newspaper like format. They are thin, but large in
size as compared to other magazines. Sensational magazines are said to thrive on creating
a stir. Flashy headlines are used for attracting attention of the readers and the main focus is
on stories related to celebrities or any other amazing stories. Freelancers or staffers write
these articles, which are usually more picturesque than stories that are included in
sensational magazines. These are also known as tabloids.
Classification of magazines
Magazines could be classified according to the following categories:
1. Nature of the Target Audience: magazines are published with a target audience in mind.
Sometimes, the title of the magazine such as Women’s World, Children Arena etc say
much about the target audience. In some cases, the title remains silent on the audience
especially when the magazine is expected to appeal to a wider audience.
2. The Subject Matter: Most magazines are classified based on their area of interest. Some
of these include Health watch, sports world, maritime watch, IT & Telecom.
3. Technology of Publication: Some magazines publish on the internet, other produce hard
copies while others publish both the online edition and the hard copy.
4. The Size or Format: Just like newspapers, magazines are also classified according to the
size. In this category is the life size magazine measuring about 101 /2 inches by 13
inches and the time size measuring about 81/2 inches by 11 inches.
5. Area of Coverage/Circulation: In this category is the local, national and international
magazines.
6. Purpose of Publication: In this category is the training magazine such as the one used in
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Penulisan Public Relations
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Pusat Bahan Ajar dan eLearning
http://www.mercubuana.ac.id
training students and trade magazines that focus on activities in different industries or
trade.
7. Ownership: In this category is the independent and state-owned magazines.
The independent magazines are expected to be independent in discussion of public
issues while the state owned magazines are accused of being the government’s
mouthpiece.
What is the Difference Between a Newsletter and a Magazine?
Magazines and newsletters are both serials or periodicals - publications that are published
on a regular, recurring schedule for an indefinite period of time. That schedule could be
weekly, monthly, quarterly, or every other day of every other month that has more than 4
letters.
Answer: Most readers will pick up a publication and immediately decide for themselves
whether it is a newsletter or a magazine. In general, the differences between newsletters
and magazines come down to how they are written, who they are written for, and how they
are distributed. Additionally, most newsletters and magazines provide visual clues as to their
identity. The most common differences between magazines and newsletters are:
Content
Magazine: a periodical publication with articles, stories, or pictures on multiple subjects by
multiple authors
Newsletter: a periodical publication with articles about one main subject or topic by one or
more authors
Audience
Magazine: written for the general public | typically even special interest magazines are
written with a general audience in mind - minimum technical jargon or specialized language
Newsletter: written for a group of people with a common interest | may contain more
technical jargon or specialized language not readily understood by the general public that
doesn't share the interest or common bonds of the newsletter audience
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Penulisan Public Relations
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Pusat Bahan Ajar dan eLearning
http://www.mercubuana.ac.id
Distribution
Magazine: available by subscription or from newstands | often heavily supported by
advertising
Newsletter: available by subscription to interested parties or distributed to members of an
organization | supported primarily by subscriptions, organizational membership fees (club
dues), or paid for by the publishing authority (such as an employee newsletter or a marketing
newsletter)
Some localities and organizations have their own specific definitions for magazines and
newsletters based on readership, distribution, length, or format regardless of what the
publication calls itself. Here are some of the criteria someone might use in deciding if a
publication is a magazine, newsletter, or other periodical.
Size: Magazines come in a variety of sizes from digest to tabloid size. Newsletters do as
well, although letter size is a typical newsletter format.
Length: Most magazines are significantly longer than a newsletter, from a few dozen pages
to a few hundred. Newsletters are not generally more than 12-24 pages in length and some
may be only 1-2 pages.
Binding: Magazines typically use saddle-stitching or perfect binding depending on the
number of pages. Newsletters may not require binding or might use saddle-stitching or
simply a staple in the corner.
Layout: The most common, significant visual difference between a magazine and a
newsletter is the cover. Magazines usually have a cover that includes the name of the
publication, graphics, and perhaps headlines or teasers about what is inside that issue.
Newsletters typically have the nameplate and one or more articles right on the front, no
separate cover.
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Penulisan Public Relations
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Pusat Bahan Ajar dan eLearning
http://www.mercubuana.ac.id
Color/Printing: There is no rule that newsletters can't be printed 4-color on glossy paper or
that magazines have to be; however, newsletters are more likely to be black and white or
spot color publications while magazines are frequently full color glossies.
Print or Pixels
Traditionally, magazines and newsletters were both print publications and most remain so.
However, email newsletters are common, especially as a publication in support of a Web
site. Print periodicals may also have an electronic version, usually in PDF format. There are
also some periodicals that are available only in PDF electronic versions, not in print. With
electronic publications there are no obvious visual clues from the layout and type of printing.
The content and audience become the main criteria in determining if the publication is a
magazine or a newsletter.
Frequency of a Magazine:
Three days, Weekly, Monthly, Annually.
Magazine and types of magazines
Magazine
A magazine is a periodical publication containing a wide variety of articles on various
subjects.
Periodical
A periodical is a regular issue from a press; it could be a magazine or a review.
Journal
A journal is a professional periodical.
Literary Magazine
A literary magazine is a periodical devoted to literature. It usually covers poetry, short
stories, essays on different topics, critical reviews of different books, interviews of different
poets and authors, letters and a lot of other related stuff.
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Penulisan Public Relations
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Pusat Bahan Ajar dan eLearning
http://www.mercubuana.ac.id
Religious Magazine
Religious magazine is a magazine devoted to some specific religion. It is usually aimed at
preaching someparticular religion though religious poetry, religious scholars’ articles and
interviews, answering people’s different questions and queries regarding that religion,
historical incidents, comparative analysis with other religions etc.
Film Magazine
Film magazines provide both information as well as entertainment to the readers. They are
considered as the most popular periodicals worldwide. They provide an update to public on
the upcoming new local and international movies, interviews and pictures of their favorite
starts, some spicy news about the actors and actresses, and a lot of other stuff of public
interest.
Sports Magazine
As the name indicates, sports magazine cover sports and sports persons. They provide
information to sports fans about the international and national sports events and sports
persons and also give pictorial coverage to mega sports events to meet the public demands.
Political Magazine
Magazines providing an insight and update on different political events nationally and
internationally, political updates, news, interviews of famous politicians, political parties’
activities and their affairs, political scandals, public opinion regarding the popularity of
different parties and politicians are called Political magazines.
Women’s Magazine
A women’s magazine has everything of women’s interest which could be beauty tips, articles
on women issues, their poetry and other writings, interviews of successful women, etc.
Children’s Magazine
Publishing children’s special periodicals in which they mostly cover children’s drawings,
pictures, poems, shot stories, cartoons and other stuff of their interest.
Fashion Magazine
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Penulisan Public Relations
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Pusat Bahan Ajar dan eLearning
http://www.mercubuana.ac.id
They are also called society magazines as they inform people about the new trends of the
society in different ways. A special feature of these fashion magz is their quality of Photo
Journalism, which is very high. They are usually liked by people but their circulation is not
that high in the country which is due to their expensive nature.
Digest Magazine
Digest magazine is a magazine that provides a digestible material to its readers. They
usually cover translations of short stories and novels from other languages mostly English,
mythological stories, local stories, fiction etc.
Sub Categories of Magazine
sub-categories; newsletter is one of the most popular of its types.
Research Journal
Research journals are usually published on quarterly basis. They cover and publish latest
research usually in the form of research papers, sometimes on different topics and sometime
in a specific area. Almost all universities and higher education institutions publish these
research journals on regular basis because they are now considered as a symbol of
progress and knowledge. Students also give them more importance over their academic
books. Some other professional journals like medical journals, architectural journals and
magazines, IT journals etc.
Photo Journalism:
Another important thing is high quality photo journalism. Whatever category a magazine falls
in its pictorial coverage of events, incidents and personalities has always been a major
reason of popularity among its readers. A magazine with low quality photo journalism cannot
establish its identity and position, neither in the market nor in the eyes of its readers. Life
Magazine, a magazine of international repute was purely based on Photo Journalism and is
considered as a fine example for others. It not only established its own identity through its
pictures but also helped in establishing a standard guideline for other magazines.
PR Media Internal
Frank Jefkins:
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Penulisan Public Relations
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Pusat Bahan Ajar dan eLearning
http://www.mercubuana.ac.id
 The sales bulletin
 The Newsletter
 The Magazine
 Tabloid Newsletter
 The Wall Newspaper
REFERENSI
Alozie, V.O. (2009). The print media newspaper and magazine production, editing, graphics
and Organization. Owerri: Pilvic Communication.
http://www.businessdictionary.com/definition/magazine.html.
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Penulisan Public Relations
Haililah Tri Gandhiwati,S.S.,S.Si.,M.M.
Pusat Bahan Ajar dan eLearning
http://www.mercubuana.ac.id