Present
Christmas
Concentration
Campaign Elements
Remember the game of Concentration you played as a child where
the objective was to match like cards? Bob and The Wolf are playing
Christmas Concentration this holiday season and their listeners have
the opportunity to play the game by trying to uncover like sponsor
logos to win that sponsor’s prize. In addition to listeners calling in to
play, they can also register online. Every on-air caller that qualifies
to play will represent themself and a virtual player. If the on-air
contestant uncovers two like sponsor logos, both the on-air and
virtual contestant win the revealed prize!
Elements of Campaign:
• Sponsor Prizes posted online 12/2
• On-air teasers begin 12/2-12/8
• Pre-promotion begins 12/2 – 12/8
• On-Air & Online Contest begins 12/9 – 12/20
Christmas Concentration offers 10 businesses the opportunity to stay top of
mind during the busy holiday season in 2013 with a high-impact, high
frequency, multi-media package consisting of exposure via:
Christmas
Concentration
Radio Inventory
A customized commercial schedule and numerous promotional mention ensure tremendous
frequency.
Digital Media
Your company will receive placement on the Christmas Concentration page of each of our station’s
websites during the campaign which includes logo and link back to your company’s website.
E-Newsletters
In conjunction with the customized commercial schedule, on-air promos and exclusive web
presence, we will place a hyperlinked banner ad in a prominent position on our e-blasts that are
distributed to over 9,500 loyal VIP listeners. This will enhance the listener’s ability to immediately
associate with and interact with your company.
Each station’s home page
slideshow features the contest:
The printable PDF of the game board is
on each station website:
The entire
Christmas
Concentratio
contest pag
showcases e
sponsor, the
logo, their pr
and a link ba
to their webs
St. Nick Sponsorship
• Your sponsorship includes:
–
–
–
–
–
–
Inclusion in a minimum of 150 (:30) recorded promotional announcements
(1/2 on Bob; 1/2 on Wolf)
Numerous live mentions during the contest
Logo on the Christmas Concentration banner of each station’s homepage
slide show
Logo in dedicated e-blasts to over 9,500 VIP members between both
stations
Logo and link on the Christmas Concentration contest page
$2,500 customized commercial schedule to run by December 31st
Promotional Value: $6,260
Investment: $2,500 *
* Plus 4 prizes valued at $250 each *
Signature: ________________________
Date: ___ /___ / 2013
Business Name: ____________________________
Mrs. Claus Sponsorship
• Your sponsorship includes:
–
–
–
–
–
Inclusion in a minimum of 100 (:30) recorded promotional announcements
(1/2 on Bob; 1/2 on Wolf)
Numerous live mentions during the contest
Logo in dedicated e-blasts to over 9,500 VIP members between both
stations
Logo and link on the Christmas Concentration contest page
$1,500 customized commercial schedule to run by December 31st
Promotional Value: $5,400
Investment: $1,500 *
* Plus 4 prizes valued at $100 each *
Signature: ________________________
Date: ___ /___ / 2013
Business Name: ____________________________
Rudolph sponsorship
• Your sponsorship includes:
–
–
–
–
–
Inclusion in a minimum of 80 (:30) recorded promotional announcements
(1/2 on Bob; 1/2 on Wolf)
Numerous live mentions during the contest
Logo in dedicated e-blasts to over 9,500 VIP members between both
stations
Logo and link on the Christmas Concentration contest page
$1,000 customized commercial schedule to run by December 31st
Promotional Value: $3,700
Investment: $1,000 *
* Plus 4 prizes valued at $50 each *
Signature: ________________________
Date: ___ /___ / 2013
Business Name: ____________________________
Santa’S Elf SponSorShip
• Your sponsorship includes:
–
–
–
–
–
Inclusion in a minimum of 40 (:30) recorded promotional announcements
(1/2 on Bob; 1/2 on Wolf)
Numerous live mentions during the contest
Logo in dedicated e-blasts to over 9,500 VIP members between both
stations
Logo and link on the Christmas Concentration contest page
$750 customized commercial schedule to run by December 31st
Promotional Value: $2,850
Investment: $750 *
* Plus 4 prizes valued at $25 each *
Signature: ________________________
Date: ___ /___ / 2013
Business Name: ____________________________