Kornukopia – Investor Pitch
Disclaimer
Scaale Ltd., its officers, representatives and divisions ;͞ScaaleͿ͟ has/have created this document basis on the information received
from Kornukopia Inc. and has not validated the accuracy of the shared information. You should not act or rely on any of the
information contained herein without seeking professional legal advice. All the information shared shall not, however, as far as legally
permissible, create any guarantee or representation of any kind or any liability of Scaale and shall not relieve the recipient from
undertaking its own investigations and test. Your recipient of such information does not create any relationship of any kind with
Scaale. Further analysis has been conducted basis on the secondary market research for which the sources have been referenced. The
information shared is from sources deemed to be reliable but no assurance can be given as to its truth, accuracy, completeness,
usefulness or adequacy and you agree to conduct your own due diligence and/or seek the advice of a lawyer, accountant, or other
investment advisor or financial consultant. Scaale is neither responsible nor liable in any form for any investment or business decision
made by potential investors/partners/clients or any other third party basis this document. You are strongly urged to seek legal counsel
and conduct your own due diligence to confirm the accuracy of any information shared by Scaale prior to its use. Scaale does not
endorse Kornukopia Inc. to the recipient or public at large and any investment or business decision taken on the basis of this document
should be solely at the risk of the recipient and it is particularly the recipient’s responsibility to determine and consider thoroughly the
validity, merits, and risks of each offer made by small business before investing in it. Owing to the sensitivity of the confidential
information contained herein, prior written permission must be obtained from Scaale before this document is circulated in electronic or
printed form to any third party who may or may not be the intended recipient of this proposal document.
About the Company
 Founded in 2014, and headquartered in Florida, USA, Kornukopia is an education
ecosystem with a modern Software-as-a-Service (SaaS) education management system
allowing schools to manage education content, school operations, student data, the
learning process, social networking and communication to create an efficient and
effective learning environment.
 The mission of Kornukopia is to change the education information world by
providing students everywhere with a superior educational experience. Kornukopia’s
Key focus is to provide schools, students, teachers and parents with an easy-to-use
interface that provides them with education management tools to facilitate learning
and school operations.
 Kornukopia provides a freemium baseline service that has been adopted by over 1
million users across 2,500 schools since January 2015, where it provides a full service
education content marketplace.
 Kornukopia has presence in United States, Canada and Brazil, Netherlands,
Singapore, Germany, UK, Turkey and India and supports 14 different languages. The
company expects to grow the user base to 10 million within three years.
Management Team
John Shine, Founder and CEO
Christine Peterman, VP of Partner & Customer Relations
Sara Hand, CXO
Richard Porter, CXO, Partnership Development Director
Cody Reinold, CTO and VP of Development
Product Overview
Eduction Publisher (Freemium)
Base Features & Modules
Student
Information System
Group Module
Learning Content
Management
System
School Attendance
System
Course & Grades
Calendar
Discipline Module
To-do Module
Modules Snapshot
Snaphot of the Student Information System Module
Snapshot of Course Module
Snapshot of Attendance Module
Modules Snapshot
Snapshot of Group Module
Snaphot of the Calendar Module
Snapshot of Resource Center
Modules Snapshots
Template Images of ID Cards
Advanced Communication Module
Competitor Analysis
Company (HQ)
Founding Year Geographic Presence
Users
Freemium
Integrated LMS +
SIS + LCMS
Publisher Neutral
Network &
Marketplace
Social
Community
Cloud-based
United States, Canada and
Brazil, Netherlands,
Singapore, Germany, UK,
Turkey and India
USA, South Africa,
and Romania.
1 M+
P
P
P
P
P
1M
O
O
O
O
P
2002
234 countries
99 M
P
O
O
O
O
Schoology
(US)
Edmodo
(US)
Docebo
(Canada)
PowerSchool
(US)
Blackboard
(US)
Desire to learn
(US)
2009
130 countries
12 M
P
O
O
P
P
2008
150 Countries
77 M
O
O
P
P
P
2009
70 countries
3.5 M
O
O
O
P
P
2006
70 Countries
32 M
O
P
O
P
O
1997
100 Countries
20 M
O
P
O
P
O
1997
United States, Canada,
Europe, Australia, Brazil, and
Singapore
15M
O
P
O
O
O
Instructure
(US)
Eliademy
(Finland)
ClassDojo
(US)
2008
25 Countries
9M
O
O
O
P
P
2013
160 Countries
N/A
P
O
O
O
P
2011
60 Countries
35M
P
O
O
P
P
Kornukopia (US)
2014
Cypher Learning
(US)
2009
Moodle
(Australia)
Education Technology Market Analysis
Growth of the EdTech Market Size globally, 2015 – 2020
(in $billion)
300
Comparison of market sizing of various industries
(in $billion)
Global Market Size of Different Industries (in $ Billions)
Global Edtech Industry Market Size (in $ Billions)
250
1000
900
800
700
600
215
184
200
157
150
115
135
862
Fin Tech
100
360
400
50
200
100
0
2015
Ed Tech
557
2016
2017
2018
2019
2020
115
135 150
2015
2016
157
2017
Growth of the LMS industry globally, 2013 – 2018 (in $billion)
Global Learning Management System Industry
9.0
8.0
7.0
6.0
5.0
4.0
3.0
2.0
1.0
-
7.8
6.3
5.1
4.1
2.7
2013
3.3
2014
2015
2016
2017
2018
184
2018
Ad Tech
215
2019
2020
Education Technology Market Analysis
Growth of the LMS industry across Europe (2014-2019)
LMS Market Size in Europe (in $ Millions)
1,400
1,300
1,200
1,066
1,000
875
800
718
589
600
483
400
200
2014
2015
2016
2017
2018
2019
Growth of the LMS industry across Asia (2017-2022)
Growth of the LMS Market in $ Millions
3,500
3,000
2,884
2,500
2,149
2,000
1,601
1,500
1,000
1,193
663
889
2017
2018
500
2019
2020
2021
2022
Clients Outreach & Pipeline
 Users come from: US, Netherlands, Singapore, Germany, UK, Canada, Turkey, India, and Brazil.
 Users view 8.53 Pages per session Our mobile users (non PC/Mac): Almost 50% engage on an iPhone, 15% on
an Ipad, 4.6% on a Windows Rt and yes… 3.71% on an XBOX ONE. Much of their time is spent in the Course view,
Calendar and Assignments areas.
 While the current basic modules are offered for free, Kornukopia plans to launch its key advanced modules in
the Academic Year 2017-18 for the schools and institute the begin in September
 Kornukopia is launching various advanced modules, the School Fee Management platform allows vendors to
offer their products and services to the schools, teachers aŶd studeŶts. This ͞ŵarketplace’ provides a stroŶg
ŵoŶetizatioŶ opportuŶity for Kornukopia.
 Kornukopia would strategically partner with Education technology and Teachers experts that work locally with
schools on technology choices and implementation for user base accession.
 Currently KorŶukopia’s efforts have been limited to print advertising and attending a few trade shows, they
major efforts have been invested in Google Adwords.
 Given the current round of funding, Kornukopia can leverage additional methods of reaching its target market of
Schools, Teachers & Students, by sponsoring targeted conferences and events.
Monetization Avenues
The Monetization Avenues for Kornocopia are:
Particulars
Cost ($)
Advanced Communication Module (ACM)
Annual Fee per School
399.00
Assessment Tool
Annual Fee per School
399.00
ID Management Solution (IDMS)
Annual Fee per School
App Fee per User
399.00
1.00
Visitor/Volunteer Management System (VMS)
Annual Fee per School (that also adopt IDSM)
100.00
Annual Fee per School (that do not adopt IDSM)
399.00
Content Publisher (H5P)
Annual Fee per School
399.00
School Fee Management
% of Transaction Value
3%
Revenue Strategy
Revenue Break Down by Type of Module
Amount in $
80,000,000
70,000,000
60,000,000
School Fee Management
50,000,000
Content Publisher (H5P)
Visitor/Volunteer Management Sytem (VMS)
40,000,000
ID Management Solution (IDMS)
30,000,000
Assessment Tool
20,000,000
Advanced Communication Modeule (ACM)
10,000,000
0
2017
2018
2019
2020
2021
Graphical Representation of Monetization Strategy
Projected Income Statement
Amount in US$
Particulars
Sales
2016 (A)
-
Gross Profit
2017
2018
2019
2020
2021
803,987
6,122,681
16,357,173
35,044,607
72,944,962
745,947
5,586,168
13,904,582
28,052,013
58,892,648
Total Operating Expenses
34,706
368,268
2,195,083
5,075,703
10,945,017
21,184,956
Earnings Before Interest,
Tax, Depreciation&
Amortization (EBITDA)
(34,706)
377,679
3,391,086
8,828,879
17,106,996
37,707,692
Earnings Before Interest & Tax (EBIT)
(34,706)
352,389
3,347,425
8,765,303
17,018,814
37,587,758
Profit Before Tax (PBT)
(34,706)
352,389
3,347,425
8,765,303
17,018,814
37,587,758
Profit After Tax (PAT)
(34,706)
282,499
2,610,992
6,836,936
13,274,675
29,318,451
Opportunity for Investors
Kornukopia is looking to raise $1 million in mid-2017 to launch its key monetizing features and convert clients before the beginning
of the academic year in September.
Investments will go into:



Team Building
Marketing, PR & Advertising
Expenses Other Operating
Expense
Particulars
Amount (USD)
Team Building
3,00,000
Product Development
3,00,000
Marketing Expenses
3,00,000
Other Operating Expense
1,00,000
Total Investment
10,00,000
Potential RoI for Investors
Year-on-Year Valuation Growth (in $ Millions)
2020
$93.5 M
2019
$46.7 M
2018
$21.6 M
2017
$6.4 M
2021
$196.6 M
Milestones of Kornukopia
Exit Strategies
The EdTech industry continues to transform traditional education system and expects to see this trend to continue going forward.
The traction witnessed by Ed-Tech solutions in the coming years would lead to more acquisitions and partnerships for increased
synergies among the stakeholder. Consolidations amongst companies like Blackboard, Moodle, Powerschool and acquisitions by
players like LinkedIn, Pearson, Intel, are both evident & peaked in 2014.
The possible exit routes for Kornucopia are as follows:
Acquisition by a large Competitive EdTech Firm: While Kornukopia is entering a market that has a few large players already
holding strong market share and expanding, Kornukopia can serve as an attractive acquisition target for these larger companies
to increase their market share and give them a competitive edge. This are not limited to, but include Blackboard, Moodle,
amongst others.



Acquisition by large Complimentary EdTech Firm: While large players are often looking for product diversification to provide
better integrated solutions, large publishing houses or education firms that are looking to acquire a modern education
technology firm can consider Kornukopia as an attractive target to get access to a company with unique offerings.
Exit by a Financial Investor: While Kornukopia is raising its initial round of capital, it looks forward to a long roadmap of
partnering with various financial buyers that can enter at various stages. Late stage private equity investors or secondary funds
can be attractive targets for existing investors to consider for an exit route.
Media References: Press Releases
Announced Top 10 LMS 2015 & 2016, Education Technology Insight
Magazine.
http://www.educationtechnologyinsights.com/vendor/article17/kornukopia
Announced amongst top 50 EdTech Solution Provider 2016.
http://education.cioreview.com/vendors/most-promising-education-technology-solutionproviders-2016.html
Thank You