2017 Fiber Connect Exhibitor Marketing Kit
Boilerplate Language
2017 Fiber Connect
June 12-14, 2017| Gaylord Palms Resort | Orlando, Florida
www.fiberconnect.org
The Fiber Connect provides valuable learning and networking opportunities for individuals involved in
the design, build, operation, upkeep, and marketing of all-fiber networks. Organized by the Fiber
Broadband Association, the Fiber Connect provides resources for attendees in all phases of all-fiber
deployment: planning, performing, and prime.
Join us June 12-14 at the Gaylord Palms Resort in Orlando, Florida, to learn from industry experts,
connect with cutting-edge vendors and solutions providers, and share best practices with more than 750
broadband network operators bringing fiber optic connectivity to communities throughout North
America and beyond. Learn more and register today at www.fiberconnect.org.
Promotional Graphics
Click on the links below to access graphics you can use to promote your status as a Fiber Connect
exhibitor. Be sure to link your graphics back to www.fiberconnect.org!
700 x 250 banner | click here to download
160 x 200 banner | click here to download
Email signature | click here to download
Video Submission Guidelines
You are invited you to submit a short video to promote your status as a Fiber Connect exhibitor to
prospective attendees.
What we are looking for: A short, self-recorded video (no more than 2 minutes) highlighting what your
company will be showcasing in the Expo Hall at the 2017 Fiber Connect. You may pose a question,
provide a teaser, or showcase key areas of your exhibition. For example: “Join company at the 2017
Fiber Connect, where we’ll be showcasing our latest products for helping you with new all-fiber
deployments…” Of course, be sure to state your company name and booth number!
How we will use the videos: To promote attendance and engagement at the 2017 Fiber Connect, we
may feature your video on the Fiber Connect website, via social media, and by other means of
appropriate marketing channels. We reserve the right to review, and then accept or reject, all submitted
videos. We also reserve the right to edit your video, as deemed necessary and appropriate.
Submission process: You do not need to use professional videography equipment (however, if you have
access to such equipment, you are welcome to do so). Smartphone and tablet videos are acceptable
(captured via iPhone, iPad, Android, or similar). Ensure that you film in landscape (horizontal) mode.
Avoid “selfie” videos, if possible; instead, place your phone or tablet on a stable object such as your
desk, a heavy book, or a stand. Speak clearly and without background noise and/or music. Utilize a
brightly lit room, preferably without a window behind you. Plain background walls work best. If filming
outdoors, ensure that your words are captured clearly. Don’t film outdoors if windy.
Deadline: Submit your video on or before Friday, April 28.
How to submit: Send via Dropbox or WeTransfer to Bill Braun at [email protected]. Do not
attach directly to an email, as video files are too large to send directly. Please include your company
name on the video file name (ex: FiberBroadbandAssociationVideo.mov,
FiberBroadbandAssociation.wmv, etc.).
Questions? Contact Kristen Finnegan (Tradeshow Coordinator) or Bill Braun (Marketing Coordinator)
Kristen Finnegan – Tradeshow Coordinator – [email protected] – 312.673.5418
Bill Braun – Marketing Coordinator – [email protected] – 202.367.2369
We look forward to seeing your video soon!
Promotional Email Message
SUBJECT: Join (company) at the 2017 Fiber Connect
Dear (Contact),
(Company) will be exhibiting at the 2017 Fiber Connect, June 12-14 in Orlando, Florida, and I invite you
to register to attend. The Fiber Connect brings together leading minds, vendor companies, and more
than 750 fiber broadband network operators in various stages of all-fiber deployment. This event is your
best opportunity to:



Explore the latest tools to initiate new deployments and monetize your networks
Learn new strategies for successfully advancing through the stages of all-fiber deployment
Discover new ways to grow and enhance your networks at the lowest cost
While in Orlando, visit Booth # to see the latest products (company) has on the market, including
(specific details).
Visit www.fiberconnect.org to learn more about the Fiber Connect, and click here to register today. I
look forward to seeing you in Orlando.
Best,
(Full Signature)
Sample Social Media Posts
Promote the Fiber Connect by posting one of the customizable messages below to your social media
outlets. Be sure to link the Fiber Connect website to all posts.
Social Media Tips:
 Posts on social networks should generally be kept to fewer than 140 characters, including
hyperlinks, hashtags, and images.
 Add the conference hashtag, #FiberConnect17, to your posts to generate more views.
 Consider posting on social networks at high-trafficked times during the week to maximize your
exposure. The optimal time to post is between 1 PM and 3 PM, Monday through Thursday.
Social Media Examples:
 (Company) will be exhibiting at the #FiberConnect17. We invite you to join us!
http://bit.ly/2ntWK3b
 We will be exhibiting at the #FiberConnect17, June 12-14 in Orlando. We hope to see you there!
http://bit.ly/2ntWK3b
 Join (company) June 12-14 in Orlando at the #FiberConnect17! http://bit.ly/2ntWK3b
 Join (company) at the #FiberConnect17 to explore new products and solutions.
http://bit.ly/2ntWK3b