County of San Mateo
Community Choice Energy
Advisory Committee Meeting
Thursday, July 23, 2015
Meeting Agenda
• 7:00 pm Welcome & Introductions
• 7:10 pm Public Comment
• 7:15 pm Updates from County Staff /Communications & Logo Selection
• 7:45 pm Panel Discussion with Marin Clean Energy and Sonoma
Clean Power
• 8:30 pm Discussion on Peninsula Clean Energy Draft 6-month
Timeline
• 9:00 pm Adjourn/Confirm Date for Next Meeting
Ph I and II Communications Strategy
January 2015-February 2016
Current Strategies:
1.
2.
3.
4.
5.
Informational Briefings & Workshops
Community Events/Tabling (Brochure, FAQ)
1 on 1 meetings/presentations
Local Press; Op-Eds
Website; Periodic e-mails to CCE database
Target Audiences: Elected officials/city staff,
Environmental and CCE advocacy groups, Business
organizations, Community stakeholders
Ph II and III Communications Strategy
March-August 2016
Future Strategies:
1. Continue all existing outreach PLUS:
2. Expanded Website (customer focus)
3. Use of Social, local TV, and Print Media (including
expanded press coverage)
4. Public Advertising Campaign prior to customer
enrollment period
Target Audiences: In addition to current stakeholder groups,
expand to addtl. community organizations, thought leaders, and
large energy users; Priority focus on public engagement and
awareness
Workshops & Briefings To Date
Not including Local Governments or Municipal Organizations
 Community workshop w/ the Pacifica Climate Committee
 Business forum co-hosted by SAMCEDA, Redwood City
San Mateo County Chamber of Commerce, and South San
Francisco Chamber of Commerce, and San Mateo Area
Chamber of Commerce
 San Mateo County Democracy for America
 League of Women Voters of North and Central San Mateo
County
 Unitarian Universalists (Redwood City)
 Citizens Environmental Council, Burlingame
Events & 1:1 Meetings To Date
Not including Local Government meetings
Events/Tabling
 6 Earth Day events in April
 Sunset Magazine Festival
1 on 1 Meetings
 Large businesses: Genentech, Google, Facebook
 San Mateo County Central Labor Council
Communications Strategy: Next 6 Months
 Expand to new audiences/stakeholder groups
 Partner with local CCE advocates for tabling,
endorsements, and community presentations
 Focus on social media and press outreach
 Preparing for full public marketing and advertising
campaign – to start once JPA is formed
IDEAS? SUGGESTIONS?