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Book details
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Author : Michael R. Solomon
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Pages : 608 pages
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Publisher : Pearson 2014-02-13
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Language : English
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ISBN-10 : 0133450899
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ISBN-13 : 9780133450897
Book Synopsis
&For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how
products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and
learning experience—for you and your students. Here’s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results
in helping students succeed and provides engaging experiences that personalize learning. Digital Consumer Focus: This text continues to
highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study
has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your
Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a
standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and
MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13:
9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 . MyMarketingLab is not a self-paced technology and should only be
purchased when required by an instructor.