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Content Marketing: How to
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Book details
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Author : Pam Didner
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Pages : 256 pages
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Publisher : McGraw-Hill Education 2014-09-15
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Language : English
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ISBN-10 : 0071840974
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ISBN-13 : 9780071840972
Book Synopsis
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever
transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes
you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that
engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others
don t see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart,
practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable
guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and
current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small
business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the
whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling