PAWANJIT SINGH
GENERAL MANAGER NEW BUSINESS CHANNELS, Mc DONALD'S
INDIA
Pawanjit is an intrapreneur with over 2 decades of experience with
McDonald’s in India. Over the past 12 years, Pawanjit has helped set up
McDonald’s Innovation & Strategy focused business unit and has
launched a number of business model’s that are multi-million dollar
business’ today. When he’s not “flippin’ burgers” at McDonald’s, Pawanjit
advises other companies on their Innovation challenges, mentor’s
startups and talks on corporate innovation management.
Topic:
Case Study 1 - Fostering Innovation through Startup collaborations - By Pawanjit
Singh, Mc Donald's India
9th March, 2017
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Intrapreneurship
Conclave
Pawanjit Singh
McDonald’s India
Intrapreneurship
Conclave
9th March, 2017
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Collaborating with
Start-Ups
(>80% of stores
franchised)
420,000
employees
(2015)
450+
restaurants
in India
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Collection of
small
businesses
 22 Yrs
 Operations, Corporate
Communications,
Marketing, Development,
Corporate Finance
 12 Yrs as an Intrapreneur
 $22M+
 Innovation & Strategic
Growth
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
About Me
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Tech is eating the world
It’s death by
a thousand
cuts
There is an army of
emerging players that are
attacking legacy players
at an individual product
& service level
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
It’s not the
competition
Disruptive, discontinuous
innovation rarely comes
from your giant
competitive peers
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Unbundling a restaurant
Source: CB Insights
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
And it’s happening in every industry
Source : CB Insights
David Butler, VP of Innovation and
Entrepreneurship at Coca-Cola
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Start ups know how to start, but most
struggle with scale.
Big companies know how to scale, but
don’t know how to start.
Incubators
M&A
Co-Working
Joint Ventures
Transactional
Hackathons
Acqui-Hire
Collaboration
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Accelerators
CVC’s
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Objective fit
Source : www.nesta.org.uk
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Lack of speed
Source : “Scaling Together” www.nesta.org.uk
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Barriers to collaboration
Source : “Scaling Together” www.nesta.org.uk
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Internal Barriers to a successful CorporateStart Up Partnership
Source : www.nesta.org.uk
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
External Barriers to a successful CorporateStart Up Partnership
Source : www.nesta.org.uk
Overcoming Internal Barriers
Sensitize-Educate-Organize
Misconceptions, Misaligned Strategic
Fit
Cultural
Risk Aversion, NIH
Structural
Decision Making
Procedural
Rigid Processes, Opaque Information
flows
Sensitize & Educate
Defined Innovation Strategy, Downward
communication
Develop a bias to action
Reframing, Create a sense of urgency
Empowered Innovation
teams
Build
Coalitions of
the Willing
Keep it low
key
Simplification
Sponsor, Lighter processes, SPOC
Be the
conduit
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Strategic
Air Cover
Overcoming External Barriers
Initiating
Search
Establishing
Culture, Expectation, Lack of
Information
Progressing
Power Imbalance, Ego
Sustaining
Loss of Interest, Reorgs, Strategy
change
Tune In
Clear, Defined Deliverables
Pre-test, Avoid exposure to the internal
frictions
Organize
Scaled Engagement, Quick painless extraction
Confidential | Intended only for the purpose specified by the presenter | Not for distribution
Tune-In & De-risk
Confidential | Intended only for the purpose specified by the presenter | Not for distribution