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ASHLEY PEREZ
[email protected]
EDUCATION
James Madison University
Bachelor of Science, Communication Studies
Concentration: Public Relations
Academic Awards: Colonial Athletic Association Commissioner’s Academic Award
Athletic Scholarship: Full Athletic Scholarship
Harrisonburg, VA
July 2016
PROFESSIONAL EXPERIENCE
JAMES MADISON UNIVERSITY ATHLETIC DEPARTMENT
Harrisonburg, VA
Assistant Director of Operations, Women’s Basketball
August 2016- May 2017
 Assisted the Director of Operations in planning and executing 10+ away trips for the women’s basketball
program (including scheduling, meals, hotel accommodations, etc.)
 Obtained film for coaches from other universities via Synergy for scouting purposes
 Assisted with clipping games and film on opponents, to assist coaches with scouting and game preparation
 Utilizing Photoshop for multiple needs of the program
 Upholding office décor with updated player graphics
 Preseason guidebook illustrations
 Camp flyers and brochures
 Design graphics for recruiting and exposure purposes including: aesthetically pleasing mail-outs consisting
information on JMU, personal recruiting messages, upcoming events, game and player updates, and brochures
for recruiting visits
 Generating team awards, senior day frames, and preparing quality visual presentations for banquets
 Acquired responsibility from the Sports Information Director creating social media posts including: preseason
countdowns, post-game scores and updates, birthday posts, player of the week awards
 Assisted in unofficial and official visits, including touring and speaking with recruits and families, taking
photographs, setting up locker room gear layout and logistics
JAMES MADISON UNIVERSITY ATHLETIC DEPARTMENT
Harrisonburg, VA
Student Public Relations Professional
Spring 2016 Semester
 Produced press releases, PSAs, news features, and feature stories for the JMU Women’s Basketball program
 Collaborated with Sports Information Director to brainstorm new marketing strategies to assist the Women’s
Basketball program in building, maintaining, and managing their brand, including online presence through
social media
WOMEN’S BASKETBALL CAMP EXPERIENCE
Harrisonburg, VA; Queens, NY; Manchester, CT; Oakdale, CT
Coach/ Camp Counselor
2011-2016 (seasonal)
Coached over 800 athletes in men and women’s basketball camps, ranging from 5-18 years of age
 Taught athletes drills and techniques to make them better players
 Recommended to head coaches effective practice plans and coaching techniques to enhance the performance of
each player
 Educated athletes and parents about the program philosophies, basic NCAA recruiting guidelines, and sport
strategies
ATHLETIC EXPERIENCE
PROFESSIONAL ATHLETE
Dublin, Ireland
DCU Mercy
January 2017- April 2017
Played professional basketball for an Ireland-Super League women’s basketball team
 Dedicated 15+ hours per week of weight training, conditioning, film study, practice, meetings, and competition
 Coached over 20 young kids 3+ hours a week
 Contributed to team success, including post-season play
 Competed in professional games across Ireland
JAMES MADISON UNIVERSITY WOMEN’S BASKETBALL TEAM
Harrisonburg, VA
Student-Athlete
August 2013- May 2016
Played basketball for the University’s team on a full athletic scholarship; two year letter winner, two year starter
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Participated in 20-30 hours per week of weight training, conditioning, film study, practice, and meetings, while
maintaining a full-time course schedule
Organized schedule to manage academics, athletic practice, competitions, travel, and community service
Co-team captain for the 2016 season; duties include serving as liaison between team of 15 players and coaching
staff and effectively resolving intra-team conflicts
Participated in ongoing leadership, team building exercises, and life skills events to enhance overall holistic
development
Chosen to host prospective basketball student-athletes
Providing information and tours of the university to prospective student-athletes
Played an intricate part in setting numerous team records, including national rankings and 3 conference
tournament titles
Selected as a CAA Player of the Week, CAA All-Tournament Team, and ranked 10th all-time in JMU history for
3pt FGs made
Active participant in interviews for JMU and local news media stations
ST. JOHN’S UNIVERSITY WOMEN’S BASKETBALL TEAM
Jamaica, NY
Student-Athlete
August 2012- May 2014
Competed in women’s basketball for the University’s team on a full athletic scholarship
 Participated in 20-30 hours per week of weight training, conditioning, film study, practice, and meetings, while
maintaining a full-time course schedule
LEADERSHIP/VOLUNTEER EXPERIENCE
JAMES MADISON UNIVERSITY STUDENT-ATHLETE ADVISORY COMMITTEE
Harrisonburg, VA
Member
August 2014- May 2016
Elected to serve as the women’s basketball team’s representative to SAAC, an organization which is assembled to
provide insight on the student-athlete experience and offers input on the rules, regulations, and policies which affect
student-athletes
 Communicated with the Athletic Department, Faculty Athletic Representative, and Administrators regarding
issues that affect athletes, and shared updates with the team
COMMUNITY SERVICE
Averaged over 10 hours per semester, including:
 James Madison University Grief Camp Volunteer
 Harrisonburg Little League Association Volunteer
 American Cancer Society, Breast Cancer Awareness Walk in Central Park Volunteer
 St. John’s Dribble for the Cure Volunteer
SKILLS
Proficient in Adobe Photoshop, Synergy Video Express, Microsoft Excel, Publisher, Word, and PowerPoint