Cox Enterprises Journey Towards
Mobile Enablement
Journey Towards Mobile Enablement
 Understand context, background, and business
drivers
 Vision of the Cox Enterprises Mobile domain
 Approach
 Progress to date, and plans for the future
 Things to consider on the path to Mobile Enablement
Presentation Objectives
About Cox Enterprises
Separate Groups for:
 Handset support
 Device/Network Management
 Carrier management
 Application Development
 QA
 Strategy and Implementation
Mobile Domain at Cox Enterprises
A journey of a thousand miles begins
with a single step.
Lao-tzu, The Way of Lao-tzu
Chinese philosopher (604 BC - 531
BC)
Mobile Enablement at Cox Enterprises
Device
Support
Apps
Test
Service
Mgt
Enhancing business
value through Mobile
Technology.
• 100% mobile accessible
- I get to my stuff from anywhere,
including my mobile device
Vision – The End State
Customer
Security
Device
Mgt
Goal:
Deploy mobile applications for all
business services compliant to all
supported devices.
A Future Glimpse – Having a Baby
Today’s Experience
•
•
At work and home
computer—go to
subsidiary sites or InSite
and read general
information about
“maternity coverage” and
“qualified status changes”
Or call HR 
Future Experience
•
•
•
•
•
•
At doctor’s office access Cox’s app store and
download Employee Portal mobile app
Search on ‘baby’
Review role-based benefits policies
Access Aetna mobile app from Cox’s App and
enroll in healthy mother/baby program
Access Cox’s New Parents collaboration
discussion to tap into wisdom of other parents
Explore employee discounts relevant to new
parents
Future Benefits
•
•
•
•
•
•
Real-time access to HR/Benefits information
Decrease administrative focus for HR and supporting departments
Increase employee engagement and productivity
Leverage HR data to drive employee benefits understanding, appreciation, and decision-making
Use HR data to personalize and proactively target contextual information and analytics (knows who
I am /where I am/what I need to know)
Present consistent information, message and experience across subsidiaries and geographies
7
We’re All Connected Now
Pre-historic Era – pre-smart phone
History
Key Events
 Microsoft and Apple for creating the PC ecosystem that, 30
years ago, started it all by letting people become familiar—even
skilled—with computer technology at both work and home.
 Iphone released June 29, 2007
 Android Phones
 Google purchased Android Inc., 2005
 Open Handset Alliance, a consortium of hardware,
software, and telecommunication companies for pen
standards for mobile devices
 Ecosystem for Application Development and Distribution
 Facebook, Twitter, and Google creating social and collaborative
technologies that, once entrenched in employees’ personal
lives, became appealing for business.
Call to Action – Business Drivers
Other Trends
 Blending of work / personal life
 Rise of the Millennials
 By 2014, more mobile devices
than PCs and laptops
Business Drivers
Next Generation Workforce
Consumerization of IT
Use of technologies that can easily be provisioned by nontechnologists.
 Variety of tablets and smart phones used in the workplace;
people using Phone, iPad, and Android devices instead of
corporate-sanctioned BlackBerry
 Departments deploying Software as a Service bypassing IT
 Smart Drives synced in the cloud to phone home devices
Employees demand to use their personally preferred mobile
devices, personal computers, applications, social media, and cloud
services and will find a way
40% of devices used to access business applications are personally owned
by iWorkers, up from 30% in 2010.
Source: IDC information worker custom survey, business IT custom survey, sponsored by Unisys,
May 2011
Business Drivers
IT as Gatekeeper
Initial
Roadmap
Refresh
Strategy
Assessment &
Initial
Strategy
2010
Plan of Attack
2011
2012
Approach Step
Key Activities
Establish Domain Vision
and Objectives
• Establish Mobile Apps Domain Vision and Objectives
Perform Infrastructure
Assessment
• Infrastructure requirements
Perform Organizational
Assessment
• Skills needed
Governance and
Standards
• Define Governance & Execution for Pilot
• Define Mobile Standards
• Identify Build vs Buy Considerations/Needs
• Define high level security, platform / arch, skills, target devices
Roadmap
• Select Apps for Pilot
• Shortlist Additional Apps
• Draft Initial Roadmap
Assessment and Initial Strategy
Building Skills
•Development team prototyping
•Education
•Testing team
Infrastructure
•Development Tools
•QA infrastructure
•Testing tools
•Authentication mechanisms
Governance and
Policy
Pilot Apps
Initial Roadmap
•Standards
•Cross department domain team
•Mobile Paycheck
•Deals and Discounts
•Employee Directory
Revisited Mobile Domain Strategy In 2012
 Wanted to ensure technology planning was ahead of
business demand where possible
 Part of a broader review of Business Platform Strategies;
Technology platforms needed to support priority business
Initiatives
 Incorporated broader business vision and strategic initiatives:
 Simple, consumer-like experience - Digital experience inside
Cox matches the outside world (seamless, intuitive)
 100% personalized to me - I get what I want, when I need it.
It’s smart.
 100% mobile accessible - I get to my stuff from anywhere,
including my mobile device
 Highly customizable -I can choose what I see and what I don’t
Strategy Refresh
Poised
Policy
• Electronic Usage
• Bring Your Own
Device
Development
• Skillsets established
• Infrastructure in
place
• Design patterns
established
QA
• Skillsets established
• External Access
• Multi-device SaaS
vendor in place
Where we are today
Management
and
Distribution
• Mobile Device
Management in place
• CEI App Store Ready
for Deployment
Planned Initiatives
3rd Party App Inventory
 Mobile portal

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
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




 Corporate App Store
 VPN access
 Device Management
 Mobile Messaging Pilot
 Mobile Single Sign-on
 Additional Custom Apps
Wsbtv.com
Wsbtv.com Traffic
AJC Digest
Valpak Local Savings
Scoutmob
KBB.com (Kelley Blue Book)
AutoTrader.com
PB Post
Dayton Daily
Austin American Statesman 360
iReporter
 Aetna Mobile
 Vanguard
 Yammer
 Leverage vendor mobile Apps
Roadmap for the Future
 Business Alignment
 Policy and Governance
 App Distribution
 Mobile Device Management across organizational boundaries
 Platform Support
 Development tools and skillsets
 Testing strategies
Things to Consider