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Book details
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Author : Anand Sanwal
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Pages : 224 pages
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Publisher : Wiley 2007-04-27
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Language : English
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ISBN-10 : 0470126884
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ISBN-13 : 9780470126882
Book Synopsis
If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation
process? "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" goes beyond platitudes
about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your
organization. "Optimizing Corporate Portfolio Management" takes an expansive view of where CPM can be utilized by demonstrating that it can
be used across any business line, product group or functional area, e.g., IT, R&D innovation, marketing, salesforce, capital expenditure, etc.
CPM is appropriate anywhere discretionary investments are being selected and executed. As a result, other terms used to describe portfolio
management such as IT portfolio management, enterprise portfolio management, and project portfolio management are all merely subsets or
slices of CPM. The book is written by Anand Sanwal, an expert on CPM, who has led American Express CPM discipline (referred to as
American Express Investment Optimization). American Express CPM efforts are widely recognized as the most extensive, substantial and
progressive deployment of CPM across any organization. Sanwal avoids academic theories and consultant jargon to ultimately deliver pragmatic
and proven recommendations on how to make CPM a reality. The book features a foreword by Gary Crittenden, former CFO and EVP of
American Express, and several case studies from leading financial services, technology, and government organizations utilizing CPM.
Additionally, the book has received significant praise from thought leaders at Google, HP, American Express, The CFO Executive Board,
Gartner, Accenture Marketing Sciences, The Wharton School of Business and many others.