The Rise of Networked
Information
Lee Rainie, Director, Pew Internet Project
5.31.2012
Society for Scholarly Publishing
Email: [email protected]
Twitter: @Lrainie
PewInternet.org
The traits of networked information
•
•
•
•
•
•
Pervasively generated
Pervasively consumed
Portable
Personal
Participatory
Persistent and
searchable
•
•
•
•
•
Continually edited
Linked
Social currency
Multi-platformed
Dense and multithreaded
• Real-time and timeless
Digital Revolution 1
Internet (82%) and Broadband at home (66%)
Home broadband
Home dial-up
80%
71%
70%
60%
66%
50%
40%
30%
20%
10%
0%
June
2000
April March March April March March March April
2001 2002 2003 2004 2005 2006 2007 2008
April
2009
May
2010
May August Jan
2011 2011 2012
Internet users by age
Networked creators are everywhere
(two-thirds of adults; three-quarters of teens)
•
•
•
•
•
•
•
•
•
•
•
66% of internet users are social networking site users
59% of cell owners share photos or videos
37% contribute rankings and ratings
33% create content tags
30% share personal creations
26% post comments on sites and blogs
15% have personal website
15% are content remixers
16% use Twitter
14% are bloggers
Of smartphone owners: 18% location services 74%
maps/directions/local awareness
Info consumption up from 7.4 hours a day
in 1960 to 11.8 hours in 2008
140% increase words consumed since 1980
Reading volume has grown 3X since 1980
100,500 words per day and 34 gigabytes
56% of adults own laptops –
up from 30% in 2006
52% of adults own DVRs –
up from 3% in 2002
44% of adults own MP3 players –
up from 11% in 2005
42% of adults own game consoles
19% of adults own e-book readers – Kindle
Doubles over holiday season
19% of adults own tablet computer – iPad
Doubles over holiday season
Broadband
facilitates
networked
information
Pervasive
media
Links and
multimedia
Self-paced
learning
Analytics
Mobile phones – 88% of adults
331.6
Total U.S.
population:
315.5
million
2011
Smartphone tipping point -- 46%
Smartphones – 46%
Apps – 50% of adults
Mobile
connectivity
alters media
venues and
expectations
New access
points to
knowledge
(AAA)
Augmented
reality
Attention
zones morph
Real-time
sharing, justin-time
searching
Pervasive,
perpetual
awareness
of social
networks
% of internet users
Mean size of Facebook friends
network
350.0
300.0
250.0
200.0
150.0
318.5
100.0
197.6
155.7
50.0
85.1
78.4
42.0
0.0
Millennials
(18-34)
Gen X
(35-46)
Younger
Boomers
(47-56)
Older Boomers
(57-65)
Silent
Generation
(66-74)
G.I. Generation
(75+)
Social media
aids peer-topeer learning
by doing
Elevates DIY
learning in
social networks
Increases the role of social
networks in learning
Facilitates
rise of “fifth
estate” of
amateur
experts
Changes
character of
social
networks
What is the future of knowledge creation and
dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
Old:
New:
Learning as transaction Learning as a process
Knowledge is
objective and
certain
Knowledge is
subjective and
provisional
What is the future of knowledge creation and
dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
Old:
New:
Learning as transaction Learning as a process
Learners receive
knowledge
Learners create
knowledge
What is the future of knowledge creation and
dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
Old:
New:
Learning as transaction Learning as a process
Knowledge is organized Knowledge is organized
in stable, hierarchical
“ecologically”structures that can
disciplines are
be treated
integrative and
independently of one
interactive
another
What is the future of knowledge creation and
dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
Old:
New:
Learning as transaction Learning as a process
We learn best
passively, by
listening and
watching
We learn best
actively doing
and managing
our own learning
6 questions for publishers
1. What’s the franchise? What’s the commodity?
2. What’s the multi-media play?
3. What’s the social media/social networking
play?
4. What’s the mobile play?
5. What’s the gift economy play?
6. What is the analytics play? (metrics of
success)
What is revolution 4?
22
Are hot new gadgets evident now?
The hot gadgets and
applications that will
capture the imagination
of users in 2020 are
pretty evident today and
will not take many of
today’s savviest
innovators by surprise.
Hot gadgets and apps that
will capture the
imagination of users in
2020 will often come “out
of the blue” and not have
been anticipated by
many of today’s savviest
innovators.
16% experts
81% experts
17% full sample
80% full sample
23
Themes
• iPhone, iPhone, iPhone
• Innovation ecosystem will change: bandwidth / processing
• Still, there are basic trends evident now and some
groundwork that has been in place for years that will yield
innovation.
– The internet of things - sensors proliferate
– Mobile connectivity and location-aware services grow
– Interface changes: Beyond the mouse; bigger/thinner
screens -- 3D displays
– “Consolidated,” all-purpose gadgets and apps
24
Your map is wrong
Thank you!
Questions?