25 JUNE 2014
Visual Media Conference, The Rose Bowl
Vpress Presentation
Tim Cox Title
Managing Director
Extending your Offering:
An Online Storefront
So who’s Vpress & What’s Coreprint?
Leading Web2Print solutions provider with large diverse client base
13yr old, UK technology company with origins in online print innovations
Independent profitable business – No debt or outside VC interest
U.K. Customer Service, Development, Hosting & Support
Global, fully internationalised proven solutions to market
Scalable SaaS, low entry cost, with quick deployment & no software needed!
Client press interface – supplying orders into production workflows & beyond…
For Vpress, its all about relationships… if our clients aren’t successful we aren‘t…
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Web2Print is just the start of what we do !
Outsourced
Self-sufficient
Web2what?
• Business cards / Stationery
• Marketing documents
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• Posters & Flyers
• Promotional goods
• Name
badges & Rubber Stamps
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• Print on demand products
• Property details
• Non – print related goods
• Point of Sale (PoS)
• Stock control
• Large format
• Campaign output (Crossmedia)
• One2One marketing
• & more…
“Anything”
What the surveys say…
Global Web-to-Print Market is Projected to Reach $869 Million by 2017, According to a New
Report by Global Industry Analysts, Inc.
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Driven by the growing awareness about Internet among print clients and their willingness to
place online orders, the global market for web-to-print software is projected to reach $869
million by the year 2017.
2013 PRWEB©
2012 will see the commencement of the standard method or
print ordering to be focused on the Web and/or via Web
technologies
2011 InfoTrends©
Web2Print is the most feasible solution for printers looking to
expand business operations, improve efficiencies, reduce costs
and enhance customer relations
2011 Global Industry Analysts ©
Understanding The Value
UK Print market is £14Bn & stable (2013)
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£3.5 BN
Web2Print potential approximately 25% & increasing
Adoption is approximately at 28% & increasing
25%
£3.5 BN
10,500
£14 BN
30%
£4.2 BN
10,000
35%
£4.9 BN
9,500
40%
£5.6 BN
9,000
£1.05 BN
Web2Print Market Penetration
Web2Print Market Value
Number of UK PSP’s
Source PIRA
So if we are to believe those in the know!
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Or is it?
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Look familiar?
Make Plans…
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Where do youTitle
want / need to be?
How to bring it into the business
Can it be integrated? (Production & Client)
Train & educate ALL teams
Outsource services if needed
Set KPI’s
Better ‘market’ yourselves
Engage customers
Review & streamline internal processes
review competitors
Seek help from suppliers
Recover profit – join the dots !
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A few things to consider !
SaaS (Cloud)
Flash/Silverlight/HTML5
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Cross Platform / Browser
Reseller
Development, Support & Hosting
Proprietary
Sustainable
MIS and open Integration
Internationalisation
B2C v B2C
Some obvious targets
Franchises
Vpressorganisations
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Network marketing
Membership organisations
Charities
Corporates
Buying groups
Real estate
Pubs, Clubs, Restaurants
Governmental / Educational
Automotive
PoS & signage
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Your existing and future customers (B2B & B2C)
Familiar approach?
We’ve been a printing for 25 years,
with edible squeezed vegetable
pigments on our 3 x B1 HeidlMori
10xcolour, operating to ISO123XYZ
standards, we pride ourselves on
quality, unrivalled customer service,
competitive prices…Blah.. Blah… Blah…
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Can I quote on your print ?
The hurdles often faced
 Wrong approach
 No true understanding
or engagement of your customer (Big Picture)
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 Poor marketing
 Ignorance (Your company & customers)
 Resistance from customer
 Internal resistance by ‘flat earth thinkers’ (decision makers and staff)
 Lack of internal focus or resource
 Feared perception of large investment (it needn’t be)
 No clear business plan….
…. How many of you follow a plan?
What now…
Get your team together and look closely at your customers:
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Aim for some quick wins!
Have any been discussing online ordering etc?
Are you concerned about any customers?
Are there some who are ideal for Web2Print?
Start customer conversations early
Review manual & repetitive processes, focus on workflow automation
Consider your resource verses outsourcing
Ask suppliers to help
Don’t put it off… Your competitors aren’t !
Become proactive
Don’t ignore anything – your competitors won’t - web design, stationery etc
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What it is you’re looking to achieve and why?
Increase profits?
Respond to sales teams wish to advance the company?
Customer retention?
Streamline the business ? (Automate/Integrate workflow and MIS etc)
Meet customer expectations - integration, brand control, cost & time savings
Start offering ‘value add’
Its not just about print anymore – expand your offering!
Education
Education
Traditional approaches need to change on all levels
Everyone in your company has to become more informed – everyone sells!
Education
Automation doesn’t
necessarily
mean job loss, but
working smart!
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Education
Education
Stop believing “Print can’t be commoditised”Education
Customers need
to understand & acknowledge advantages your teams &
Education
Education
technology can offer…
Education
Education
Education
Education
Education
Education
Education
Education
Education
Education
Education
Education
Education
Education
Education
Education Education
Education
Education
A ‘printer’
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End to End
Automation
A ‘brand’
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Brand Governance
Cost savings
Thank you
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Any questions?
[email protected]
+44 (0) 7712 089 767
vpress.co.uk
vpress.co.uk