PROPOSAL PREPARED FOR THE TOWN OF HUDSON
COMPREHENSIVE DOWNTOWN
PARKING STUDY
NON-PRICE PROPOSAL
MAY 16, 2014
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LETTER OF INTEREST
May 16, 2014
Town of Hudson
78 Main Street
Hudson, MA 01749
Re: RFP for a Comprehensive Downtown Parking Study
Dear Ms. Shea;
On behalf of my colleagues at Nelson\Nygaard Consulting Associates, I am pleased to submit this proposal to assist
the Town of Hudson in developing a comprehensive Downtown Parking Study to explore parking strategies to
promote a healthy and vibrant downtown.
Nelson\Nygaard specializes in developing parking plans and management programs that go beyond single-issue
parking studies. Instead, our plans focus on creating livable environments, in which we have often found the
efficient, fiscally responsible use of parking resources to be a critical component. Our innovative approach to
parking management has produced creative solutions for a wide variety of places and been the cornerstone for
numerous successful downtown and neighborhood plans. We have helped cement community support for new
approaches to parking, and we believe that Hudson - and its ongoing growth - is the type of community that would
only be enhanced by an innovative parking management program.
For this Study, we offer our most experienced East Coast parking staff, with Ralph DeNisco, as Project Manager,
and Jason Schrieber, head of Nelson\Nygaard’s Parking Team, as Principal-in-Charge. Ralph and Jason each have
20 years of transportation planning experience, with an emphasis on parking, as the key component to unlocking
downtown vitality. Additionally, both have served as municipal transportation officials, with a history of engaging
community stakeholders, agency personnel, and elected officials. Ralph and Jason are joined by Lisa Jacobson,
Senior Associate, who has worked on dozens of local parking projects, and Rick Chellman, P.E., Principal, who has
worked extensively for 30 years on some of the world’s most complex traffic engineering projects.
We hope you will recognize the strengths of our proposal, staff capabilities, and firm experience as indications of
our capacity to carry out this important project and to meet the timeline envisioned for the project. We affirm our
the financial stability of our firm. If we can provide any additional information about this proposal, please do not
hesitate to let us know. Feel free to contact Jason Schrieber at 617-521-9403 or me at 415-281-6905. This proposal
is valid for ninety (90) days after the proposal opening.
Sincerely,
Paul Jewel
Principal and Chief Operating Officer
77 FRANKLIN ST
10TH FLOOR
BOSTON MA 02110
nelsonnygaard.com
617-521-9404
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Town of Hudson
Table of Contents
PART 1: QUALIFICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Firm Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Relevant Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Project Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
References and Weblinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
PART 2: APPROACH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Work Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
PART 3: GENERAL PROPOSAL ELEMENTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Exhibits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Exceptions to the RFP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Comprehensive Downtown Parking Study
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Town of Hudson
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QUALIFICATIONS
Comprehensive Downtown Parking
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Town of Hudson
QUALIFICATIONS
FIRM PROFILE
A Different Kind of Transportation Firm
Nelson\Nygaard Consulting Associates, Inc. is an internationally recognized firm committed to developing
transportation systems that promote vibrant, sustainable, and accessible communities. Founded by two women
in 1987, Nelson\Nygaard has grown from its roots in transit planning to a 120-person, full-service transportation
firm with offices across the United States.
In keeping with the values set by our founders, Nelson\Nygaard puts people first. We recognize that transportation is not an end by itself but a platform for achieving broader community goals of mobility, equity, economic
development, and healthy living. Our hands-on, national experience informs but doesn’t dictate local solutions.
Built on consensus and a multimodal approach, our plans are renowned as practical and implementable.
Nelson\Nygaard specializes in:
TRANSIT
SYSTEMS
MULTIMODAL
NETWORKS
Feasibility and fare studies,
corridor studies, new services and
facilities, redesign services for bus
rapid transit, streetcar, rail, bus,
and ferry
Complete streets, downtown and regional
mobility, transit-oriented development,
transportation demand management,
healthy communities
PARATRANSIT
CAMPUS
AND MOBILITY MANAGEMENT
Human services coordination,
paratransit and rural transportation
plans, mobility manager training,
accessibility evaluations
WALKING
AND
BICYCLING
Facilities and network design, bike
sharing, safe routes to school and
transit, calmed streets, walk audits
PARKING
MANAGEMENT
Regulations, pricing strategies, shared
parking, governance, technology
selection, travel demand management
ACCESS
Commute and trip reduction, employee
and student incentives, marketing
campaigns, financial analyses for
universities, tech companies, and hospitals
TAXI AND
ON-DEMAND
SERVICES
Regulations, entry control, rate
setting for taxi, livery, peer-to-peer,
and private-for-hire
TRAFFIC
ANALYSIS
Road diets and traffic calming, traffic impact
simulation, trip reduction, greenhouse gas
analysis, climate action plans
Recognized for projects around the world, Nelson\Nygaard has received awards and honors from professional
organizations and government agencies including the American Planning Association, the Federal Transit
Administration, the Association of Environmental Professionals, the American Society of Landscape Architects,
the Congress for the New Urbanism, and the Canadian Institute of Planners.
Mobility | Accessibility | Sustainability
Comprehensive Downtown Parking Study
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Northeast Parking Projects
NORTHEAST
ME
VT
Portland
NH
NY
Portsmouth
Haverhill
Orange MA
Pittsfield Worcester
Ithaca
BOSTON &
Chicopee
Springfield EASTERN MASS.
West Hartford CT RI
19 CITIES
Ossining
New Haven
Nantucket
Huntington
New York City
PA
Metuchen
Garden City
Lansdale
Princeton
Philadelphia
NJ
Gaithersburg
Baltimore
Vineland
Riverdale Park
Annapolis
Washington, DC
Nelson\Nygaard specializes in developing parking plans
and management programs that go beyond single-issue
parking studies and instead focus on creating livable
environments through efficient, fiscally responsible
use of parking resources. We are highly experienced
in drafting policies, regulatory language and practical
implementation plans that set forth successful parking management strategies while understanding the
specific needs of a city’s administration, advocacy
groups, businesses and residential neighborhoods.
Nelson\Nygaard is skilled in helping clients understand
the real costs of parking and developing strategies
for balancing parking demand with financially feasible
levels of supply.
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Town of Hudson
Nelson\Nygaard’s innovative approach to parking
management has produced creative solutions for a
wide variety of places, from major downtowns to
national parks, and for clients ranging from public
agencies and universities to major private employers.
We have crafted integrated parking and transportation
demand management plans for historic New England
downtowns, such as Concord, MA, Lexington, MA, and
Salem, MA. Our advanced parking management plans
have been the cornerstone for a number of successful
downtown and neighborhood plans that have helped
cement community support for new approaches to
parking. In doing so, we have been able to help communities achieve larger goals for transportation, economic
development and quality of life.
QUALIFICATIONS
RELEVANT PROJECTS
Lexington, MA
Parking Technical Assistance and Parking
Management and Implementation Plan
While Lexington Center’s historical significance
is entirely unique, its modern-day challenges
are similar to many communities of its size in
the United States. Although few municipalities
encounter the daily and annual influx of visitors
that Lexington has been accommodating for
generations, many deal with the other daily pressures that Lexington Center grapples with: the to
and fro of downtown employees and merchants,
the pressure of commuters and through traffic, and the impact of traffic and parking on
neighborhood quality. Like many communities,
Lexington faces a downtown parking problem
that has lingered for many years.
As part of the Massachusetts Department of
Housing and Community Development Downtown Initiative, in 2010, Nelson\Nygaard was
hired to identify the existing parking supply and
demand, and recommend possible modern parking management solutions in Lexington Center.
To encourage stakeholder and community input,
the team held a public open house for residents,
business owners, and employees of Lexington
Center. The team also conducted interviews with
Town staff, members of the Center Committee,
and Board of Selectmen to gather quantitative
input about the current parking system.
received by Lexington Center stakeholders.
The Town hired Nelson\Nygaard to update
and implement the recommendations from the
2010 plan in 2013. The team updated parking
data; coordinated with Center residents, the
business community, and tourism organization;
and worked to craft management solutions to
Lexington Center’s complex parking system.
The recommendations included introducing
demand-responsive pricing on- and off-street,
replacing current meter heads with new technology, expanding its shared parking program,
and more. The Town’s Board of Selectmen are
expected to vote on this plan in mid-2014.
Project Duration: 2010/ 2013-2014
Total Budget: $10,000/ $70,000
For more information:
Town of Lexington
1625 Massachusetts Ave
Lexington, MA 02420
Contact:
Melisa Tintocalis
Director of Economic Development
781-698-4567
[email protected]
Nelson\Nygaard’s recommendations for more
efficient parking management were well
Comprehensive Downtown Parking Study
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Concord, MA
Comprehensive Parking Study
The historic Town of Concord has multiple business districts, including Concord Center, West
Concord, and several recreational and tourism
sites. To help maintain thriving activity centers,
protect residential neighborhoods from spillover
parking, and accommodate commuters at two
commuter rail stations in town, Concord sought
to undertake a comprehensive parking study to
address all issues in a complementary fashion.
The analysis for the Comprehensive Parking
Study included a broad and thorough review of
parking supply: how much is there, where is it,
how is it regulated, and how well used are the
various parking areas at different times of day.
The scope of this analysis was broad enough
to capture where parking is most contentious,
but also the surrounding context to show
where utilization drops off. Data analysis was
supplemented with several outreach efforts to
get direct feedback about the parking system.
Stakeholder interviews, public meetings, and
well-responded to online parking surveys helped
Nelson\Nygaard understand and analyze the
quantitative and qualitative data we were seeing,
while also framing many of the issues identified
throughout the process.
The strategies recommended for Concord’s
business districts are interrelated and were
developed in tandem. The team recommended
several parking management strategies, including eliminating time limits that limited customers
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Town of Hudson
to one hour, and instead using pricing to encourage availability with a tiered pricing system;
simplification/streamlining of regulations; and a
balancing of commuter regulations to maximize
the existing supply at both stations. In West
Concord, the team further identified numerous
pedestrian infrastructure gaps that limit where
people will walk, thus effectively eliminating
usable parking supply. A list of pedestrian
improvement projects, likely to be funded by
excess meter revenues, will help to improve the
parking issues in West Concord. Other strategies
include zoning code updates, improvements in
bicycle facilities and parking, and shared parking
enhancements.
Project Duration: 2012–2013
Total Budget: $92,000
For more information:
Town of Concord
Planning Division
141 Keyes Road
Concord, MA 01742
Contact:
Marcia Rasmussen
Director, Planning Division
978-318-3290
[email protected]
QUALIFICATIONS
Salem, MA
Comprehensive Downtown Parking Plan
Salem has a notorious reputation for parking
problems in its historic downtown, especially
during its peak tourist month of October.
Throughout the year, residents, visitors, employees, and commuters vie for limited quantities
of on-street spaces. Some garages are often
filled while others remain empty. After years of
lobbying, and the development of a new judicial
center, the City received official notice that a
new parking garage would be built over its MBTA
commuter rail station to relieve problems.
Nelson\Nygaard was hired to evaluate current
and future demand for parking and develop a
management plan before the completion of the
new judicial center and MBTA garage. However,
we documented that there were already 1,500
empty spaces within a short walk of the garage
site at peak, but given complicated regulations
the perceived parking problems at prime spaces
went unabated. After a detailed evaluation
process, Nelson\Nygaard demonstrated that an
entirely new management system would eliminate the current hodgepodge of regulations,
excessive ticketing, and frustrated travelers.
Nelson\Nygaard’s recommendations would
greatly simplify parking in Salem by creating a
three-tiered pricing system for customers and
visitors and a three-tier system for residential
and employee permits. With a vote from city
council to manage each curb face to a 15 percent
availability goal, Salem finalized its implementation plan.
The “radical” change has been received
positively by the community, and the City hired
Nelson\Nygaard again to identify the capital
investments that would be necessary to implement the plan and to project the potential annual
operating budget under the new system. The
program has been in place for over a year with
dramatically positive feedback from the business
community, residents, and visitors.
Project Duration: 2009-2011
Total Budget: $42,000
Nelson\Nygaard Budget
For more information:
City of Salem
120 Washington Street, 3rd Floor
Salem, MA 01970
Contact:
Lynn Duncan, Director
Department of Planning and
Community Development
978-745-9595
[email protected]
Comprehensive Downtown Parking Study
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Belmont, MA
Parking Management Plan
The Town of Belmont is a community rich
with character, small-town pride, and a mix of
sophisticated residents, merchants, and visitors.
Belmont is also directly connected to downtown
Boston, serving as a bedroom community and a
regional transit link. For many years, the competing needs of travelers to Belmont Center have
strained key parts of its parking supply while others have been largely unutilized. Recent parking
discussions held in Belmont, as well as the recent
comprehensive planning process, have revealed
a willingness by many stakeholders to take a
new approach to managing the key resource of
downtown parking.
The Town hired Nelson\Nygaard to develop a
parking management plan for Belmont Center.
Harnessing its in-house GIS professionals and its
experience preparing parking inventories, Nelson\Nygaard first prepared a parking inventory
database and maps of all on-street spaces and
all public and private off-street parking facilities
located in the study area. Next, parking utilization
counts were taken and merged into a database
for analysis. Nelson\Nygaard also created and
administered an online user survey to better
understand how parking preferences in Belmont.
Using this information, Nelson\Nygaard developed a plan to bring Belmont Center incorporating advanced parking technologies, optimization
of existing spaces, and phased supply, pricing,
and regulation strategies.
After reviewing Nelson\Nygaard’s proposed
Parking Management Plan for Belmont Center,
the Board of Selectman voted to adopt the
plan. The plan has been in effect since, and has
been met with positive reviews by residents of
the town and others who park and commute in
Belmont Center.
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Town of Hudson
Project Duration: 2011
Total Budget: $30,000
For more information:
Town of Belmont
455 Concord Ave
Belmont, MA 02478
www.belmont-ma.gov
Contact:
Jay Szklut
Planning and Ec0nomic Development Manager
617-993-2666
[email protected]
QUALIFICATIONS
Haverhill, MA
Downtown Parking Study
Recognizing the growing pressure on their downtown parking supply, the City of Haverhill hired
Nelson\Nygaard to develop a comprehensive
strategy for addressing parking needs in advance
of the regional transit agency completing a new
parking garage at the commuter rail station.
Haverhill’s 2007 Master Plan for downtown
called for the creation of a vibrant, urban,
pedestrian-friendly environment that can only
exist in an area with a functional parking system.
Downtown Haverhill experiences parking pressures from residents, employees, customers,
commuters, and visitors. Competition for parking
in certain areas can at times be intense. Meanwhile, the overall supply of parking is never more
than 63% utilized, allowing room to dedicate
guaranteed spaces for specific user groups. With
the RTA’s garage opening soon—and a burgeoning downtown residential population—Haverhill
recognized that it needed to act. The city
needed several changes to be able to manage its
downtown parking system in a way that would
accommodate its continued vitality.
A detailed counting program mapped utilization
throughout the downtown area and multiple
workshops identified areas of need. Nelson\
Nygaard then developed several guiding principles underlying the program:
• Provide convenient, available parking for
customers and clients
In September of 2011, the Haverhill City Council
approved the program; the City is now moving
ahead with full implementation and Nelson\
Nygaard’s on-going assistance.
Project Duration: 2010-2012
Total Budget: $41,000
For more information:
City of Haverhill
4 Summer Street
Haverhill, MA 01830
Contact:
David Van Damm
Mayor’s Chief of Staff
(978)-374-2300
• Establish permitted parking for residents
and employees
• Protect publicly available parking from
commuter pressures
• Return any excess parking funds generated
to downtown improvements
• Make the parking system user friendly
A thorough parking program was developed that:
• Implements paid parking in the busiest
places to encourage availability/turn-over
• Eliminates most time-limits
• Uses in-car meters for new permit parking
• Establishes a clear enforcement policy
Comprehensive Downtown Parking Study
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Needham, MA
Parking Technical Assistance
The Town of Needham struggled for years to
resolve parking management issues in Needham
Center. Consistently plagued by a lack of available parking in many highly desired areas, the
Town recognized that many rear-yard surface
lots were underutilized. However, these lots were
mostly under the control of private property
owners with varying expectations for how the
public might use those spaces. Most landowners
had resorted to a variety of use restrictions in order to preserve availability, including designated
spaces, time limits, “customer only” signing, and
towing. Even after the Town negotiated a land
swap arrangement that combined a number of
lots and increased employee parking options,
customer availability of parking spaces continued
to be a problem in the downtown area.
Nelson\Nygaard was hired as part of the Department of Housing and Community Development’s
Downtown Initiative to study the existing parking
conditions in downtown Needham and provide
recommendations. To further understand the
problem, the team conducted detailed utilization
counts of over 1,300 public and private parking
spaces within the study area. The team found
that there were many vacant spaces throughout
the day, but not at the most convenient locations. With over 35% of the downtown supply
vacant at the time of highest demand, there
were several prominent lots that were fully
utilized, while many nearby lots were underutilized, representing an opportunity to use parking
more efficiently.
The team also found opportunities for shared
parking on a core block in Needham. Contiguous
paved areas separated only by fences or paint
at property lines contained 273 spaces, but by
eliminating fences, redundant aisles, and curb
cuts, the same area could contain a possible
supply of over 400 spaces.
Based on the existing conditions, Nelson\
Nygaard made several key recommendations to
the Town. First, Nelson\Nygaard recommended a
pilot lease arrangement with a pricing structure
broken down by assigned spaces for tenants,
permitted spaces for employees, and shared
spaces for public parking. Better management
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Town of Hudson
of shared parking, parking permit programs, and
incentives to private landowners such as lease
revenues were also recommended. Additionally,
Nelson\Nygaard recommended that the Town
alter existing meter pricing and management
to be more responsive to demand. A final
recommendation was to institute certain zoning
changes, such as an in-lieu of parking payment
program.
Nelson\Nygaard negotiated with landowners on
the Town’s behalf to introduce parking sharing
instead of building new supply. The project team
was also asked to finalize the in-lieu program,
which the Town then put in place.
Project Duration: 2009
Total Budget: $10,000
For more information:
Massachusetts DHCD
100 Cambridge Street
Boston, MA 02114
Contact:
Elizabeth Hahn
617-573-1364
QUALIFICATIONS
Reading, MA
Comprehensive Parking Program
The downtown area of the Town of Reading is an
historic business area with commercial and retail
activity typical of small New England downtowns.
Parking has frequently been a complaint of both
businesses as well as residents seeking to shop in
downtown. While the town has grown and prospered, little new development has occurred in
the downtown in decades. To stimulate development, the Town obtained a $6 million Downtown
Improvement Project grant to improve streets
and sidewalks. It is also considering the adoption
of a new “Smart Growth” zoning district in the
downtown that would lead to an increase in the
intensity of land uses. Both efforts immediately
triggered heightened fear of an increase in the
demand for parking spaces.
Nelson\Nygaard was retained to produce a
“comprehensive parking program” to help the
Town evaluate parking operations in downtown
and consider if and how a parking garage could
be constructed. Much good work had been done
by an ad hoc committee, which created a parking
inventory and had surveyed business owners.
Nelson\Nygaard supplemented this with broad
surveys of parking users as well as a detailed
parking utilization study across all hours of the
day. The feasibility and cost of a parking garage
sited on a municipal lot also was evaluated.
The analysis demonstrated that contrary to
popular belief, there was plenty of parking supply
in the downtown to support all existing uses
as well as the entire amount of future growth
under the maximum Smart Growth development
scenario; rather than a parking supply problem,
Reading had a supply management problem.
Nelson\Nygaard recommended a phased implementation strategy to unlock underutilized public
and private assets in and near the downtown
through simple adjustments to existing permit
programs, time-limits, and signing. Zoning incentives to share parking were developed and new
practices to maximize perceived availability were
recommended, including extended enforcement
hours and reverse angle parking.
Project Duration: 2008-2009
Total Budget: $50,000
Nelson\Nygaard Budget: $28,000
For more information:
Town of Reading
Reading Town Hall
16 Lowell Street
Reading, MA 01867
www.ci.reading.ma.us
Contact:
Peter Hechenbleikner
Town Manager
781-942-9043
[email protected]
Comprehensive Downtown Parking Study
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Medford, MA
Medford Square Parking and Circulation
Nelson\Nygaard was hired as a subconsultant by
Utile Architecture who was preparing a garage
feasibility study in Medford on behalf of MassDevelopment, the State’s economic development
arm. The City sought to rebuild a garage that had
to be torn down years earlier. Nelson\Nygaard
recommended that a full parking study accompany the feasibility study for the new garage in
order to understand how much supply was really
needed and how it should be managed.
Nelson\Nygaard’s approach was to look comprehensively at the entire public parking supply and
associated access within a five-minute walking
radius of the proposed garage site. This included
a traffic operations study at key intersections, a
full parking inventory, utilization counts, public
workshops, parking surveys, and field observations.
By assessing how a parker would access destinations from the garage on foot, Nelson\Nygaard
identified key traffic signal and intersection
improvements that would significantly, reduce
pedestrian crossing delays, bringing more
destinations within a short walk. This also
demonstrated that more existing vacant spaces
could also be made closer, helping lead the City
to prioritize better management of the existing
parking supply before building a new garage.
The project team proceeded to develop a park12
Town of Hudson
ing pricing structure using demand-based zones
and demonstrated that on-street parking and
a new-permit program could adequately cover
the costs of a new parking facility and bring in
additional revenue.
As of summer 2010, the City’s first priority is a
parking management plan that may extend to
other parts of the city. This work in Medford
Square has demonstrated the value of a highlywalkable space for improved parking access that
reflects Nelson\Nygaard’s technical creativity in
solving multimodal transportation challenges.
Project Duration: 2010
Total Budget: $134,904
Nelson\Nygaard Budget: $36,012
For more information:
MassDevelopment
160 Federal Street
Boston, MA 02110
Contact:
Rhonda Spector
Vice President, Planning and Development
(617) 330-2000
[email protected]
QUALIFICATIONS
Nantucket, MA
Downtown Parking Strategies and Parking
Management Implementation Program
As in most bucolic seaside destinations, the
inhabitants and government stakeholders of the
island of Nantucket find themselves compelled
to protect the island’s charms from the impacts
of both its tremendous appeal to mainland
populations and the modern transportation
means that make the island more accessible.
This is a particular challenge during the summer
months when tourists and vacation-home owners increase the Town of Nantucket’s population
from around 10,000 inhabitants to between
50,000 and 60,000.
During this busy season, the Town encourages
visitors to limit their use of cars by providing a
seasonal shuttle transit system. There are also
miles of town-maintained bike paths, and the
downtown is highly walkable. Yet, as pointed
out in several studies, the combination of
modern travel sensibilities and a lack of demandresponsive parking management practices were
working against reducing the impact of local
vehicle trips on the historic downtown.
In 2010, Nelson\Nygaard was hired to identify
possible modern parking management solutions
to help support transit and other multimodal
investments by minimizing the disruptive impacts
of personal vehicles competing for a limited
supply of parking.
The study presented various options identified as
possible parking management strategies for use
on Nantucket, and placed these various options
in a context that helped citizens and civic leaders
decide on the policies that best fit the needs of
Nantucket.
Based on public outreach results identifying
parking strategies appropriate for meeting the
unique needs and goals of Nantucket,
Nelson\Nygaard assembled a potential parking
management package that ranged from valets
to in-car meters. The initial results prompted
the Town to begin development of a parking
management program with Nelson\Nygaard’s
assistance. The first pilot, a remote valet parking
operation, began in the summer of 2011. Nelson\
Nygaard is now assisting the Town to develop an
automated licence plate recognition enforement
program.
These new solutions to the island’s parking and
traffic challenges will help protect the historic
charm of downtown Nantucket.
Project Duration: 2010-2012
Total Budget: $120,000
For more Information:
ReMain Nantucket
50 Main Street
Nantucket MA 02554
Contact:
Rachel Hobart
Project Manager
508-901-4142
[email protected]
Comprehensive Downtown Parking Study
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PROJECT TEAM
Jason Schrieber, AICP, Principal, Principal-in-Charge
Jason Schrieber, AICP, Principal, will serve as the project’s Principal-in-Charge.
Jason has nearly 20 years of private and public sector planning experience, including
downtown parking studies in cities of all sizes. Jason is uniquely qualified to address
downtown parking issues with an experienced understanding of municipal needs, private
development priorities, and local neighborhood concerns. He previously led planning
efforts for Cambridge, Massachusetts’ municipal parking system while also managing
parking regulations for private off-street spaces plus curb regulations citywide. Jason is
especially skilled at working in smaller-city downtowns, negotiating trade-offs and diverse
stakeholder perspectives to develop consensus solutions to stubborn parking issues that
can hold back resurgent town centers
Ralph DeNisco, Principal, Project Manager
Ralph DeNisco, Principal, has nearly 20 years of transportation planning experience, with
a history of successfully implementing a variety of transportation projects in challenging
environments. Ralph has channeled his understanding of interrelated transportation issues
into actions able to win both community and agency support. He has developed parking
management plans, coordinated improvements on important bus routes at multiple scales,
and led roadway and intersection design efforts. Ralph specializes in working with business,
resident, and stakeholder groups on complex integrated transportation issues.
Lisa Jacobson, Senior Associate, Deputy Project Manager
Lisa Jacobson, Senior Associate, will serve as Deputy Project Manager for this parking
study. Her recent experience focuses on parking management projects, particularly
the location, supply, and demand of on- and off-street parking. She has strong spatial,
analytical, and quantitative skills that will contribute to the success of this project. She
is currently working on comprehensive parking plans in Arlington, Pittsfield, and Boston
where she has become fluent in state-of-the- practice parking technology and parking
management structures that balance revenue generation with parking demand and supply.
Lisa also focuses on multimodal transportation studies, which encompass best practices
for integrating flows among pedestrians, bicyclists, drivers, and transit.
Rick Chellman, Principal, Advisor
Rick Chellman, Principal, has been leading the movement towards traditional neighborhood
design for many years, recognizing that urban streets are among the most complex of
public spaces. He understands and has demonstrated that too many streets in the U.S. were
“designed” as traffic corridors that just happened at times to be used by pedestrians and
bicyclists—with these latter modes accommodated only as vexations by otherwise wellintentioned traffic engineers. Importantly, Rick is both an engineer accomplished in traffic
and transportation analysis, but also has been the pioneer for many of the newest street
design practices in the US and how those compare with other practices in the world. He
and Jason recently completed a complete street design charrette and plan for Main Street
and King Street in Northampton.
14
Town of Hudson
QUALIFICATIONS
JASON SCHRIEBER, AICP
P R I N C I PA L
Jason has become a specialist in understanding how individual travel behaviors
are influenced by physical and economic attributes often overlooked in transport
systems. By improving pedestrian delay and bicycle accommodation, he has helped
cities attract people away from their car. By revealing the cost of parking, he has
changed employer and institutional calculus on how employees commute. Working for
municipalities, businesses and universities, Jason has advanced wholesale changes to
parking pricing, developed demand management programs for new development and
helped cities create new ordinances to control trips in places like Portland ME, Denver
CO, and Yale University.
Bachelor of Science., Urban Planning, University of Massachusetts, Amherst
Boston Off-Street Parking Policy, Boston
Transportation Department and Air Pollution
Control Commission, Boston, MA. Adding expertise
to a comprehensive analysis of existing parking
management in Boston as well as the development of
parking policy changes, Jason based his knowledge
on an extensive review of peer cities. These changes
include new green transportation and TDM initiatives.
The project also includes the creation of Boston’s first
comprehensive parking database, designed as an open
source, integrated government and public information
platform.
Comprehensive Downtown Parking Plan, Salem, MA.
Led the complete re-structuring of downtown parking
operations to create a forward-thinking system that
is customer-friendly, neighborhood-protective, and
accommodating of employees and commuters. With
broad stakeholder support, the City is moving forward
with implementation.
Somerville ITDP Parking Study, Somerville, MA.
Provided analysis and data to implement performancebased parking pricing in Davis Square.
Springfield Parking Services, Springfield, MA. Helping
the Parking Authority restructure its policies and
operations contracts in order to improve operating
efficiencies and reduce costs while improving
customer service. Includes system audits, new
contracts, vendor RFPs, and public bidding assistance.
Revised Zoning Code for Montgomery County,
Riverdale, MD. For the County DOT and MNPPC, led
the development of a restructured parking regulatory
structure and associated management programs
for the county’s urban districts and new master
planned developments, such as White Flint. Included
the innovative incentive-based restructuring of the
County’s pioneering ad valorem tax on new parking to
reduce trip-making.
Lansdale Comprehensive Parking Management Study,
Lansdale, PA. Leading an effort to change parking
policy and governance to expand commercial activity
and control commuter demand. Recommendations
have enabled the Borough to have a private developer
turn a municipal parking lot into a prime TOD in the
heart of downtown.
Haverhill Parking Study, Haverhill, MA. successful
public process in eight tries to evaluate real parking
demand in the face of new residential development
and a priced commuter rail garage. Led the process
to bring outsourced parking pricing; continuing to
support the City during roll-out.
Abu Dhabi Master Plan, Abu Dhabi, UAE. Created the
regulatory structure for parking and transportationrelated requirements of new development throughout
the city by applying progressive shared parking and
public-private management practices.
Boston Multimodal Off-Street Parking Policy, Boston,
MA. Leading the development of parking policy
changes, including new green transportation and TDM
initiatives, as well as the creation of Boston’s first
comprehensive parking database, to be designed as
an open source, integrated government and public
information platform.
Portsmouth Parking Study, Portsmouth, NH.
Performed a detailed utilization study and demand
assessment in advance of a parking garage feasibility
study. Results demonstrated such strong sharing
and trip capture that the City Council has delayed
garage construction to explore NN’s management
recommendations.
Comprehensive Downtown Parking Study
15
1
RALPH DENISCO
P R I N C I PA L
Ralph DeNisco has over 16 years of transportation planning experience, with a history
of successfully implementing a variety of transportation projects in challenging
environments. Ralph has channeled his understanding of interrelated transportation
issues into actions able to win both community and agency support. He has developed
parking management plans, coordinated improvements on important bus routes at
multiple scales, and led roadway and intersection design efforts. Ralph specializes
in working with business, resident, and stakeholder groups on complex integrated
transportation issues.
Masters, Urban Affairs, Boston University Metropolitan College
Bachelor of Art, Economics, Boston College
Boston Off-Street Parking Policy, Boston, MA.
Current - Mr. DeNisco is leading a comprehensive
analysis of existing parking management in Boston as
well as the development of parking policy changes.
The review includes the Air Pollution Control
Commission (APCC) regulations, current parking ratio
guidelines, and transportation demand and parking
management strategies required of developers. Based
on an extensive review of peer cities, these changes
include new green transportation and TDM initiatives.
The project also includes the creation of Boston’s first
comprehensive parking database, designed as an open
source, integrated government and public information
platform.
Concord Parking Study, Concord, MA. Project
Manager, Led Concord’s efforts to update parking
management strategies for multiple business districts.
Analysis included a broad and thorough review of
parking supply and utilization, supplemented with
several outreach efforts. Strategies recommended
were interrelated and developed in tandem, including
eliminating time limits, using pricing to encourage
availability, streamlining of regulations; and a balancing
of commuter regulations to maximize the existing
supply at both stations. Other strategies include
zoning code updates, improvements in bicycle facilities
and parking, and shared parking enhancements.
Natick Parking Management Plan, MassDevelopment,
Natick, MA. Updated a 2006 downtown development
and parking plan prepared by a previous firm.
Lexington Parking Management Implementation
Plan, Town of Lexington, Lexington, MA. The project
responsibilities include: strategizing and providing a
work plan for publicity and outreach, collecting data,
counting parking spaces, mapping data, conducting
surveys, making recommendations to improve the
efficiency of the identified parking, and developing 2-3
16
Town of Hudson
comprehensive implementation plans with detailed
impact and costs.
Downtown Parking Management Plan, City of
Pittsfield, Pittsfield, MA. Providing services to reprice
parking, bring new technology, and oversee vendor
selection and installation.
Arlington Parking Management Plan, Town of
Arlington, Arlington, MA. Analyzed parking supply,
demand, location, and pricing in Arlington Center and
developed a Parking Management Plan with specific
strategies to alleviate real and perceived parking
problems in the area.
Somerville Bow Street Reverse Angle Parking
Services, City of Somerville, Somerville, MA. Assist
with implementing RAP/ Back-in Angle parking on Bow
Street in Union Square to calm traffic, add supply, and
provide a bike facility.
Newmarket Industrial District Parking Demand
Study, Boston Redevelopment Authority, Boston,
MA. Working as Deputy Project Manager, Ralph led
outreach efforts, and directed the data analysis and
recommendations to determine the demand for a
structured parking facility in Boston’s Newmarket
Industrial District. The Study showed that despite
high employee utilization, and unique operating
characteristics, that current parking demand is not
able to financially sustain a parking structure. The
Study further determined the observed parking
demand rates, highlighted needed pedestrian and
connectivity improvements to expand the pool
of desirable parking, recommended physical and
regulatory changes that would create over 50
additional onstreet parking spaces, and completed
land use analysis to project scenarios in which a garage
would be required.
QUALIFICATIONS
LISA JACOBSON
S E N I O R A S S O C I AT E
Lisa Jacobson has transportation planning experience in the public, private, and
non-profit sectors. Her recent experience focuses on parking management projects,
particularly the location, supply, and demand of on- and off-street parking. She has
strong spatial, analytical, and quantitative skills. Lisa recently worked on a parking
implementation project in Nantucket, where she became fluent in state-of-thepractice parking technology and parking management structures that balance
revenue generation with parking demand and supply. Lisa also focuses on multi-modal
transportation studies, which encompass best practices for integrating flows among
pedestrians, bicyclists, drivers, and transit.
Master of City and Regional Planning, City and Regional Planning, Concentration in Transportation,
University of Pennsylvania
Bachelor of Arts, International Affairs, The George Washington University
Concord Comprehensive Parking Management Study,
Concord, MA. Analyzed data and patterns, developed
shared parking model and projections, created
recommendations and presented to the public.
Natick Center Parking Study, Natick, MA. Assisted
in study to help establish parking inventory, observe
trends, and develop short- and long-term strategies.
Portsmouth Parking Supply and Demand Study,
Portsmouth, NH. Managed parking data collection
inventory and collection efforts and conducted existing
and future land use analyses to help City determine
the need for a new parking garage.
Newmarket Industrial District, Boston, MA. Created
and analyzed growth scenarios based on current
parking supply and demand and existing and future
land use.
Haverhill Parking Study, Haverhill, MA. Analyzed
downtown parking utilization and regulations and
identified potential strategies to improve parking.
Lexington Parking Study, Lexington, MA. Identified
areas of greatest and least demand, created pricing
structure, and calculated revenues based on parking
utilization.
Winchester Parking Study, Winchester, MA.
Conducted stakeholder interviews and created several
maps of the project area.
Nantucket Parking Study, Nantucket, MA. Created
matrix of all possible combinations of parking
strategies and technologies to evaluate the best
approach for downtown parking.
Belmont Center Parking Management Plan, Belmont,
MA. Worked on parking management plan, building
upon past workshops and the formalized policy
recommendations of the Belmont Comprehensive
Plan.
Salem Comprehensive Parking Study, Salem, MA.
Designed, organized, and conducted an extensive
parking utilization data collection effort in downtown.
Boston Off-Street Parking Policy, Boston
Transportation Department and Air Pollution Control
Commission, Boston, MA. Providing a comprehensive
analysis of existing parking management in Boston as
well as the development of parking policy changes.
Arlington Parking Management Plan, Arlington,
MA. Analyzing parking supply, demand, location, and
pricing in Arlington Center and developing a Parking
Management Plan with specific strategies to alleviate
real and perceived parking problems in the area.
Lansdale Comprehensive Parking Management
Study, Lansdale, PA. Developed parking management
strategies to spur economic development, including a
large TOD project adjacent to a regional rail station.
Portsmouth Parking Supply and Demand Study,
Portsmouth, NH. Managed parking data collection
inventory and collection efforts and conducted existing
and future land use analyses to help City determine
the need for a new parking garage.
Wareham Onset Beach AND Village Parking
Studies, Boston, MA. Led process with seasonal
beach community to update parking management to
accommodate seasonal fluctuations.
Comprehensive Downtown Parking Study
17
1
CHESTER E. CHELLMAN, PE, LLS
P R I N C I PA L
Chester “Rick” Chellman has more than 30 years experience in civil engineering,
traffic engineering, complete street design, and street design history research. Rick
has site planning, civil and forensic engineering, zoning, expert testimony, and land use
experience throughout the United States. In recent years, he has worked extensively
on the engineering and traffic engineering aspects of Traditional Neighborhood
Development and New Urbanism, particularly in connection with the matters of street
design, vehicular and human-powered traffic control, and external transportation
connections worldwide.
Bachelor of Science., Civil Engineering, University of New Hampshire
PROFESSIONAL REGISTRATIONS
Professional Engineer: Licensed in all 48 lower states, US and the District of Columbia
Licensed Land Surveyor: New Hampshire and Maine
Centre City Redevelopment, Edmonton Alberta.
Technical analysis of the transportation planning and
design for a new 30,000 person infill “city within a
city” upon former airport lands. The carbon-neutral
plan of new LRT, tram, bus, bikeways, and parking
management systems fits within a complete streets
“family” oriented around new open space and water
features that meet at a dense mixed-use town center.
NACTO Urban Street Design Manual, US. Design guide
for cities seeking to improve street design by featuring
more inclusive, multimodal urban environments.
Bridge Street Corridor, Dublin Ohio. Led a team of
planners and designers to develop an infill strategy
plan and street network of varying cross-section
“families”; detailed profiles; parking, transit, and biking
strategies and networks; and progressive models to
support the plan.
Downtown Lowell Transportation Evolution Program,
Lowell, MA. Providing design services for a 2-way
street system in Lowell.
Chicago, Complete Streets Guide, Chicago, IL.
Assisted the parking, transportation demand
management, and transit strategies for South
Chicago’s LEED-ND initiative, and then modeled the
trip generation to more accurately evaluate a new
streetcar system, transit extensions, and the design
features of the new urbanist neighborhood design. The
reduced trip-making estimate now sustains a greater
level of density.
Woodmont Commons, TND Engineering,
Londonderry, NH. Assistance with Woodmont
Commons Master Plan.
Northampton Main Street Instersection Design,
Northampton, MA. Through a charrette process,
helped to design a comprehensive street, parking,
and streetscape improvements along two downtown
corridors to improve pedestrian and bicycle safety,
improve transit speed and amenities, and better
connect downtown with future TOD and abutting
neighborhoods. Included major road and intersection
diets, intersection re-timing, and reverse angle parking.
18
South Grand Boulevard Road Diet, St. Louis, MO.
Provided design work for four demonstration projects
associated with the Council’s Great Streets Initiative.
Scope includes additional planning, engineering,
and design work necessary to prepare these
demonstration projects for implementation.
Town of Hudson
Complete Streets and Downtown Livability Plan,
Deerfield, MA. Created a complete streets and
downtown livability plan which included a complete
streets conceptual plan and guidelines.
Temple University Master Plan Traffic Study,
Philadelphia, PA. Scope includes all transportation
aspects, including campus shuttles, bike/pedestrian,
parking and loading, circulation, access and
connectivity.
Master Plan, Santa Isabel, Puerto Rico. Providing
traffic and transportation for the master plan for a new
town adjacent to a campus.
Cleveland Public Square Transportation Study,
Cleveland, OH. Assisting ParkWorks with the traffic
and transit study for redevelopment of a public square.
QUALIFICATIONS
REFERENCES
Concord Comprehensive Parking
Study
Town of Concord Planning Division
141 Keyes Road
Concord, MA 01742
Marcia Rasmussen
Planning Division Director
978-318-3290
Lexington Parking Management
and Implementation Plan
Town of Lexington
1625 Massachusetts Ave
Lexington, MA 02420
Melisa Tintocalis
Director of Economic Development
781-698-4567
[email protected]
[email protected]
Haverhill Downtown Parking Study
City of Haverhill
4 Summer St
Haverhill MA, 01830
David Van Damm
Mayor’s Chief of Staff
978-374-2300
3 SAMPLES OF WEBLINKS
CONCORD MA COMPREHENSIVE PARKING STUDY
Final Report and Technical Memoranda
http://www.concordma.gov/pages/ConcordMA_Planning/Parking%20Management%20Plan
COLUMBUS IN DOWNTOWN PARKING STUDY
Final Presentation to the Redevelopment Commission and City Council
http://www.columbus.in.gov/redevelopment/news/parking-consultants-provide-final-report-on-downtownparking-study-check-out-the-november-4th-report/
BELMONT CENTER MA PARKING MANAGEMENT PROGRAM
Final Report
http://www.town.belmont.ma.us/Public_Documents/F00010E1A/BelmontCenter/Final%20Parking%20Management%20Plan.pdf
Comprehensive Downtown Parking Study
19
1
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20
Town of Hudson
2
APPROACH
Comprehensive Downtown Parking
21
2
APPROACH
Project Understanding
Hudson’s recent and ongoing downtown investments
have been working to revitalize a strong, historic,
New England center. The brick-lined sidewalks, tree
plantings, gaslight streetlamps, and the Assabet River
Rail Trail on the edge of town have been some of the
reasons for the new business activity on and off Main
Street. The Town’s economic development efforts
have been complemented by a strong Chamber of
Commerce and Business Association that have worked
to attract new local businesses on and off Main Street.
Together, this vibrancy brings local and regional visitors
seeking to enjoy a historic downtown.
For years, Hudson has managed parking demand with
small-town traditional strategies, including time-limits,
enforcement, and traditional signage. Where land was
available, off-street parking was constructed. However,
as downtown growth and prosperity has advanced, the
pressures on Hudson are growing. Increased vehicular
traffic, particularly on Routes 62 and 85, has put
increased strain on the downtown rotary, the Washington Street Bridge widening will bring an additional lane
of traffic into the downtown, and the nearby Highland
Commons development is expected to introduce nearly
a dozen new commercial establishments this year,
bringing more cars and people into the area.
The problem of parking and traffic has been in the
public discourse for decades, starting 50 years ago with
22
Town of Hudson
the 1964 Master Plan. More recent planning efforts similarly highlighted parking and mobility needs, and these
studies have acknowledged that adequate parking,
traffic circulation, and walkable environments working
together are key to supporting a vibrant downtown.
The proposed comprehensive Downtown Parking Study
is intended to paint a comprehensive and accurate
picture of parking activity and issues in downtown, with
a focus on accommodating future downtown growth
in a sustainable and fiscally responsible manner. The
Town is also smartly integrating a community review
of potential circulation and traffic issues in town, most
notably the future of the Route 62/Route 85 Rotary,
as parking planning must consider related roadway and
traffic patterns and changes.
Hudson understands that these issues can only be
addressed through a comprehensive program. Not only
understanding the parking utilization patterns of various
groups but also understanding unique motivations,
characteristics, and sensitivity to regulatory changes
will be critical to developing workable solutions. Daily
visitors seek convenient access and may not be very
price-sensitive, while a downtown employee may often
benefit from clear opportunities to park more cheaply
outside of prime areas in attractive lots. Residents,
prefer to park conveniently near their homes and have
the least tolerance for inconvenience, unless there is
APPROACH
a clear benefit or reward that they do not see now.
Nelson\Nygaard’s unique and time-proven approach
to evaluating parking systems addresses each of these
user sensitivities and more.
Hudson has the ability—through a comprehensive
understanding of parking activity and motivation—to
move beyond supply-side solutions, such as time-limits
and maximized lot capacity, to approaches that manage
the demand for parking. Creating real availability where
it is needed while reducing the pressure on the overall
supply will make a more efficient parking and transportation system in town. By working closely with all
concerned stakeholders, the Town has the opportunity
to paint clear graphical pictures of what is going on
today and directly engage the problems of each user
group to find the points of clear consensus.
Nelson\Nygaard helps communities realize that the
consensus about parking problems is a lot closer than
many think. Motorists are all motivated to find the “best
deal,” and we all want to park out front. To varying
degrees, we are more or less likely to park further away,
use another mode of transportation, or walk between
nearby destinations, depending on how our demand is
influenced.
Coupled with the approach of managing parking
demand first and supply second is the recognition that
parking is only one part of the transportation system
and simply a means to a broader goal: economic
development. If parking is available, customers can
shop. If time-limits chase a car away, business can be
hurt. If enforcement is friendly and informative, patrons
return and spread a positive message to others. If parking is no longer the third rail of government, it can be
the economic development engine to make streetscape
improvements and improve the world beyond the
automobile.
At Nelson\Nygaard, we fully recognize this simple
fact: we are all pedestrians. We cannot drive and park
without becoming a pedestrian, and the places where
that pedestrian experience is inviting are where we
are more likely to park further away, enjoy the walk,
shop more, and stay longer. Ultimately, parking is about
economic development, and Hudson has the ability
to preserve its businesses, retail activity, restaurant
proceeds, and residential property values by managing
parking demand and supply smartly.
Overall Approach And Work Plan
Our team offers the Town of Hudson a unique combination of leading national expertise blended with local
knowledge suited to provide a successful parking
management program for Hudson. Nelson\Nygaard will
lead the analysis and policy development with clear data
visualization, progressive shared parking modeling, and
a wealth of best practice knowledge. Our expert facilitation skills regularly overcome the fear of discussing
parking problems with the most contentious residents
and merchants.
Integrated Thinking: Nelson\Nygaard’s approach for
Hudson draws upon our understanding of best practices
in parking management and technologies from around
the United States to develop proven solutions that
work. We understand the hidden factors that influence
parking and transportation behavior and always look
at parking as part of the overall transportation system.
Parking is not just about supply, and often the best
solution to parking issues is improved signage, transit,
or pedestrian connections.
Triple Bottom Line Thinking: At Nelson\Nygaard,
we want to develop plans that minimize the financial
cost for municipalities, create a positive operational
and effective transportation environment, encourage
economic development, and help communities to
become more environmentally sustainable. As former
Town planners and transportation managers, we are
uniquely qualified to undertake this effort. Not only have
we drawn up successful plans for municipalities across
the country, we have actually implemented them with
a focus on people, balanced costs, and environmental
benefits.
Augmented Analysis: The Scope includes supplemental
analysis that the Nelson\Nygaard team has found
invaluable in the development and implementation of
progressive parking plans around the country. Most of
these involve getting behind the inventory, utilization,
and observed parking data to understand the motivations and desires by user group. Through cost-effective
surveys, candid interviews with key stakeholders, and
evaluations of signage, pedestrian, and other factors,
we will inform the data collected with preferences by
user group and category. This added depth of information often shows that the best parking management
solutions are often driven by other factors which can be
much more cost effectively mitigated.
Comprehensive Downtown Parking
23
2
Summary of Services
Nelson\Nygaard’s approach for the Hudson Downtown
Parking Study draws upon our understanding of best
practices in parking management strategies from
around the United States to develop proven solutions
that work. In the scope below, we have elaborated on
the tasks as listed in the RFP and included product
examples from parking studies we have recently
completed.
The proposal is laid out to take advantage of the pace,
energy and focus of the Town of Hudson. Our team is
nimble and can quickly provide the high-level analysis
needed to advance strategies as well as the ability to
TASK 0
define opportunities to drill down for more detail as
necessary. We remain committed to addressing every
listed item within the context of our work program.
The proposed tasks are listed with all proposed
memoranda and deliverables. Unless otherwise
requested by the Town, we propose to provide all
interim work products in PDF format. We will produce
a single draft of all technical memoranda/deliverables
and will incorporate feedback into a final version of each
memorandum based on a single set of non-conflicting
comments. All electronic files will be provided to the
Town, including updated GIS shapefiles.
PROJECT INITIATION
The team will convene a kickoff meeting with Town staff and other key stakeholders (EDC, HBA, Chamber of
Commerce, and others) within two weeks of a Notice to Proceed. The meeting will be to finalize project goals,
refine the proposed work plan, and firmly establish the data collection and overall meeting schedule. This meeting
will also provide an opportunity to review the specifics on available data relevant to the Town’s parking and
transportation infrastructure. In particular, this meeting will allow the team to review existing policies and practices,
including zoning, enforcement, development standards, and administrative authority. Our team will seek to identify:
What is the Town’s current vision for parking?
What purposes does parking serve today?
What are the tensions among users’ various goals?
Meetings:
Deliverables:
Project Initiation
Final Project Scope, Schedule, & Study Goals
TASK 1
BACKGROUND AND DATA COLLECTION
A complete understanding of parking demand and the factors driving demand is essential to a coherent and
cost-effective parking program. This task focuses on collecting as much existing use information as is necessary to
determine current parking conditions and evaluate future needs. Some of the relevant questions that we will be
trying to answer during this initial analysis of existing conditions include:
To what extent are parking locations being set aside for residents, visitors, shoppers, deliveries, persons with
disabilities, and other users?
There may be a big difference between perceived parking availability and actual availability. How can we
help stakeholders understand the actual dynamics of parking in a given area and assist motorists to find a
convenient space as easily as possible?
What other hidden factors are impacting parking behavior: pricing? pedestrian barriers? time limits?
vehicular traffic? safety perceptions?
Where are the parking hotspots or underused assets, and how does this affect management and
development opportunities?
How does current parking management affect congestion management downtown? What is the upper limit
for effective parking supply relative to land use and development, and where should this parking be located
in order to minimize traffic impacts?
24
Town of Hudson
APPROACH
Task 1.1 Plan Review
Nelson\Nygaard will work with Town staff to identify and collect all relevant and available data, reports, and studies
related to parking and relevant transportation programs in Hudson, including but not limited to:
MEPA Environmental Impact Report
valet, resident permit parking, etc.)
VHB Rotary Concept Plans
ADA access
Gannett Fleming South Street Improvement Plans
(2005)
Equipment and technology
Hudson Master Plan (ongoing)
Existing land uses and gross square footage of
buildings
Enforcement and revenue collection
Town Lease-Up Analysis (2014)
Information on any significant new land-use
development projects
Existing parking facilities in the study area
Parking management practices
Existing Transportation Demand Management
(TDM) programs
Specialized parking arrangements (i.e., event,
Task 1.2
Parking Inventory
Utilizing our in-house Geographic Information Systems (GIS) skills and experience, we will build on existing
documented parking inventory, as described in Section VII of the RFP. The team will verify and spot check this
inventory as necessary. The team will also draw on our experience supplementing existing parking counts with
aerial images, existing land use information, and field observations.
W
ST
IN
N
10
ET
ST
R
4
EE
T
10
ET
D
ROA
1 hour (15min 11-2pm)
2 hour
3 hour
Permit
Unregulated
15 minute
N
ER
4
7
MA
LIN
2
AF
CL
Permit
5
SH
10
11
4
6
1
6
17
6
4
4
CHANNING ROAD
3
9
14
10
CO
3
NC
6
OR
A
RO
3
DA
VE
D
35 14
6
7
125
1
26
RO
14
CO
ET
TRE
NS
RO
10
12
O
MM
AD
D
Employee
4
7
5
10
16
N
TO
AR
5
131
6
1
1 3
15
4
55
2346
16
B
UN
DE
11
5
3
4
AN
LE
NT
SA
ORE
Library
1 hour
6
6
EX
RA
VE
EA
PL
15
Church
Customer
On-Street Parking
AL
O
ST
RE
7
FAR
M
ET
N
24 ARD 9
ST
ET
RE
W
18
4
2 hour
Permit/Daily Rate
RE
10
LIN
EL
5
ST
LA
GT
ON
12
2
MO
L
YA
12
NE
2
10
2
Legend
Off-Street Parking
ST
RE
ET
RE
8
34
12
12
10
0
250
500
Feet
Data Sources: Town of Belmont GIS
Belmont Center Parking Study Parking Inventory
The team will build a GIS shapefile and develop parking inventory maps that include the private and public on- and
off-street facilities, including elements such as: regulations, permits, enforcement period, special use restrictions,
compliance with parking ordinances, and price, when applicable. All data will be collected by block face for on-street
and by individual off-street lots. All information will be geocoded and submitted to the Town of Hudson.
Comprehensive Downtown Parking
25
2
Task 1.3
Parking Utilization
The Nelson\Nygaard team is well practiced at leading, conducting, and analyzing parking utilization data. More
importantly, we present this data in a way that is easy for stakeholders and the public to understand how the parking system is being utilized, where the hotspots are, and places that are underused. This data is critical to reflecting
back to Hudson stakeholders how parking actually functions.
The team will conduct field surveys of parking accumulation and utilization for all identified publicly and privately
owned parking lots and all on-street parking within the study area to identify the vacancy rates throughout typical
days. These surveys will establish the peak daily parking accumulation and daily utilization for the study area’s
parking.
The team agrees that adequate parking utilization data is a necessary component to building sound analysis and
recommendations. However, collecting data during the last weeks of the public school calendar is likely not representative of typical days in Hudson. The team recommends focusing data collection efforts in the fall:
Two (2) fall utilization counts, one weekday and one weekend, from 8am - 10pm (unless otherwise
discussed), likely a Thursday and a Saturday
Four (4) hours of parking turnover counts on Main Street and public lots on a typical weekday
If the Town would like more than two full days of utilization counts, the team can conduct them on a time and
materials basis (through an add-on task), or the team can provide materials and train Town interns or staff to
conduct the counts.
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Belmont Center Parking Study (Parking Utilization, 12pm)
26
Town of Hudson
DA
VE
STR
Parking Utilization
OR
0
250
500
Feet
Data Source: Town of Belmont GIS
Utilization data collected by Nelson\Nygaard
APPROACH
Upon completion of this subtask, the team will have compiled:
Daily peak accumulation and occupancy counts every two hours for at least 12-hour periods on two days
Core area public parking turnover counts for a total of four hours
Our team will develop detailed maps of parking supply versus utilization for downtown Hudson to identify patterns
of use over time and space.
Deliverables:
GIS based parking inventory
Spreadsheet and/or Database of parking utilization
Technical Memorandum #1: Parking Assets and Utilization
TASK 2
PUBLIC INPUT, KICK-OFF MEETING, SURVEYS, AND STAKEHOLDERS
Nelson\Nygaard understands that parking utilization and other quantitative data do not tell the whole story
complex downtown parking environments. While community input has been gathered through the Town’s
ongoing planning efforts, it is important to the team to understand the stories behind the parking data and field
observations. Perception is often the reality with parking issues, so understanding parking concerns from the
user perspective is of utmost importance. This helps all stakeholders work from the same page and reveals how
observed parking patterns are created by how people perceive and use the system.
Task 2.1
Public Kick Off Meetings
These meetings are included in Task 7.
Task 2.2
Parking User Surveys
Nelson\Nygaard understands that just parking utilization data does not tell the whole story of the parking situation
in town: hearing from residents, employees, customers, visitors, and others on the day-to-day and seasonal issues
helps to paint a more complete picture. Hearing first-hand why parking works in some parts of downtown, does not
work in others, what signage is confusing, whether or not time limits impact behavior, and more substantially aid in
determining how Hudson’s parking functions for different users of the system.
To gain a better understanding of the way parking is used in Hudson, the team will create an online user survey,
accessible from the Town’s website, local newspapers, Town email lists, the Business Association, and other sources
as identified by Town staff. Information collected from surveys will be used to identify use patterns, perceptions of
the Hudson parking system, and the potential willingness to accept changes. The goal is to get as many completed
surveys as possible from a diverse set of users.
These surveys will specifically address the following end-user issues for groups such as shoppers, diners,
employees, commuters, residents and tourists through questions including:
Demographic information
Perception of parking availability
Parking location
Perception of parking costs & price sensitivity
Parking location preference
Awareness of alternate parking locations
Reasons influencing location selection
Use of alternate parking locations
Final destination
Conditions for use of alternate parking locations
Length of stay
Awareness of alternate mode options
Purpose of visit
Comprehensive Downtown Parking
27
2
Task 2.3
Stakeholder Interviews
To help inform the project, the team will coordinate and conduct up to six (6) interviews and meetings with
identified stakeholders. Stakeholders may include Town of Hudson staff, downtown merchants, small business
owners, Hudson Economic Development Commission, Assabet Valley Chamber of Commerce, Hudson Business
Association, key property owners, employers, developers, neighborhood groups, and others. The Town may decide
to include individual interviews with specific interviewees, or “key stakeholders,” as identified by Town of Hudson
with input from the project team.
These interviews will be conducted confidentially and provide a forum to gather input on project topics, uncover
potential project challenges, and convey accurate project information. Possible stakeholders include local
developers, residents, elected officials, business owners, and others. The team recommends that these meetings be
conducted in the spring/summer, ideally on the same day.
Meetings:
Stakeholder interviews (6)
Deliverables:
Technical Memorandum #2: Public Input Summary
TASK 3
IDENTIFY PARKING NEEDS BASED ON ZONING AND BUILD OUT
This task will build upon the results of the lease-up study as well as work closely with Town staff to identify and
analyze potential development sites. This task will explore the relationship among land use, parking supply, and
parking demand (estimated and observed).
This work stems from data collection efforts in earlier sub-tasks but takes the data one step further by relating it
to surrounding land uses and to national standards in order to determine if parking supply is sufficient. This analysis
will lead us to incorporate projections on future parking supply and demand based on changes in land use (i.e.
potential development and build out of underutilized sites) in the study area. More specifically, this task will analyze:
Existing and future land use in Hudson
Zoning code in Hudson
Expected parking demand based on downtown land use relative to the Institute of Transportation Engineers
and Hudson parking generation rate
Observed parking demand relative to the Institute of Transportation Engineers and Hudson parking
generation rate
Shared use analysis (peaking by time of day)
Ratio between parking spaces and built square footage
Task 3.1
Current and Future Parking Demands
Nelson\Nygaard is a national leader in the estimation of parking demand for projects large and small of all use
types. We are currently leading a national re-write of parking demand rates in cooperation with the Institute of
Transportation Engineers and the District Department of Transportation in Washington DC. Our shared parking
model for downtowns has been proven highly accurate.
Establishing Base Needs
Our parking model is linked to the GIS database, so that we can analyze the relationship between supply and
demand in the entire Downtown plus sub-areas as identified in coordination with the Town.
28
Town of Hudson
APPROACH
We typically account for potential parking demand in the next five, ten-, and fifteen-year horizons as determined
from:
Existing and on-going
development projects
Planned and anticipated
projects
Residential and commercial
population shifts
Residential and commercial
demand
Vehicle and foot traffic
patterns
Available parking distance
from events and venue
locations
Future Need
Projected Parking Demand - Reading Downtown Parking Program
In similar studies, we have found that projections using standard ITE parking rates overstate demand. We have
demonstrated that these projections are unrealistic for a mixed-use downtown environment like downtown
Hudson. In particular, mixed-use areas naturally share parking spaces between various uses, thereby reducing
the total number of spaces required compared to the same uses in stand-alone developments. Instead, we will
develop detailed projections of future demand based on a full analysis of supply, user demand characteristics, Town
regulations, pricing factors, and other market influences, drawing upon Urban Land Institute methodologies tailored
to local conditions.
In the chart to the right, the
parking demand by time of day
for residential (orange), office
(purple), and retail/restaurant
(red) are shown. Around 8:00
p.m., the chart shows that the
demand for parking is highest
(about 2,000 parking spaces).
In this Town Center, there are
about 4,750 spaces. The area in
light red is the reserve parking,
and the area in blue shows the
amount of development that
the downtown’s current parking
supply can handle before
parking supply expansion is
necessary.
Sample of Growth Potential with Existing Supply Constraint - Mueller Town Center
Parking Study, 2010
Comprehensive Downtown Parking
29
2
Nelson\Nygaard will then carefully document new, additional, and/or supplementary parking facilities, auxiliary
services, or infrastructure required to satisfy the expected future parking demand. These services could include,
but are not limited to:
Supply expansion, including new on-street parking, redesign of existing surface lots, shared parking of
private parcels, and new structured parking
Demand reduction programs and strategies, including transportation demand management (TDM) programs,
improved bicycle parking and facilities, improved walking infrastructure, and intersection re-design
Regulatory changes, including zoning changes, parking/transportation assessments, curbside or facility
regulations changes, and shared parking strategies
Task 3.2
Additional Parking Facility Evaluation
The team will conduct a site feasibility study to look at the potential for additional parking resources. The three
sites described in the RFP, as well as previous planning efforts, provide a starting point for potential redevelopment
areas, which could include parking shared amongst multiple uses. We will review those initial proposals and also
look at all available surface lots for the potential to serve as parking or expansion into parking structures. At an
initial phase, these opportunities will be mapped for potential screening against a set of criteria to be developed for
further revaluation.
For each potential facility, a planning level analysis will be conducted that evaluates parking potential on a number
of factors informed by Task 1, including, but not limited to:
Parcel size and ownership
Proximity to parking “hotspots” or areas of high demand
Potential for shared parking and suitability for garage layout
Integrated development potential
Access, distance, and walking environment to downtown destinations (including topography considerations)
From the initial list, we will work with Town staff and other stakeholders as appropriate to recommend the most
efficient locations in a way that best meets the future demand. We will also develop order of magnitude cost
estimates for proposed sites, and a planning level assessment of joint development potential.
In addition, the team will explore additional on-street parking opportunities. Every inch of curb in Hudson is valuable
and seeking the highest and best use of it is critical to the continued success and vibrancy of downtown. Balancing
that use amongst all its claimants – traffic movement, outdoor retail or restaurant space, bicycle access, wider
sidewalks, loading and service access or curbside parking – is one of the most complex aspects of any Town.
The team fully recognizes this value and as multimodal transportation planners are experts in helping quantify and
balance these competing demands. From the beginning of this process, the team will seek opportunities to expand
the potential of curbside uses, and find ways where we can gain efficiencies or reclaim space for other uses. Ways
to increase curbside space can include:
Converting streets from two-way to one-way
Consolidating loading zones
Co-locating ‘No Parking’ or live parking areas with fire hydrants or adjacent to driveways
Evaluating streets with excess capacity to eliminate a travel lane
Looking at competing demands by day or time period to bring valuable space into service
Adding angled parking
30
Town of Hudson
APPROACH
Task 3.3
Zoning/Regulatory Analysis
Immediately after receiving land use data from the Town and completing the inventory of parking in Hudson, our
team will analyze the Town’s existing zoning regulations. This analysis will use our experience with evaluating the
parking systems in comparable towns to consider the impacts of Hudson’s existing regulations and how they could
be changed. Regulations to consider include:
Parking maximums
Mixed-use or shared parking requirements
In-lieu fees
Design standards, including access lanes, stall dimensions, aisle widths, sight-lines, screening, bicycle parking
standards, landscaping, accessibility, etc.
Development review standards
Leased parking requirements
Ground-floor or screening use mixes
Deliverables:
Technical Memorandum #3: Land Use Analysis and Zoning, incorporating existing and future
supply targets, potential locations for adding parking capacity, and proposed zoning changes
TASK 4
DEVELOP A PARKING MANAGEMENT PLAN, INCLUDING FISCAL
ANALYSIS AND GOVERNANCE STRUCTURE
Nelson\Nygaard will develop a suite of parking management alternatives that will be evaluated and vetted with
the Town of Hudson. Parking management strategies include supply-side options (additional off-street parking,
shared parking, striping efficiencies, etc.), demand-side options (pricing adjustments, wayfinding/signage, realtime parking information, time limit adjustments, transportation demand management strategies, pedestrian
access improvements, etc.), and administration (zoning improvements such as unbundling and shared parking,
permit programs, policy strategies, management structure, etc.). The team will develop materials to summarize
alternatives, including applicable case studies, to understand:
Policy/legal implications
Technological needs
Financial issues
The plan could consider strategies including:
Pricing strategies, including appropriate on-street and off-street pricing, long-term stay pricing, unbundling
residential parking costs, parking cash out, leasing of private spaces, graduated parking rates, etc.
Advanced parking technologies, including use of smart parking meters, kiosks, pay by cell technology, etc.
Parking regulatory strategies, including appropriate parking time limits, refined zoning regulations, shared
parking, parking benefit districts, and policies on handicapped parking
Enforcement policies, including walking routes, time of day and week, policies, and violation fee structure
Optimization of existing supply and additional supply, through structured parking, shared parking of
private lots, reconfiguration of public lots, on-street restriping, reverse angle parking, and more
Phased supply strategies, such as those that utilize zoning and financial incentives to maximize publicprivate partnering in the phased development of new parking capacity
Reduction of demand, through improving bike and pedestrian access, encouraging transit, real time parking
availability information, park once strategy, or other means
Administration and governance, including parking improvement districts and benefit districts, Town
management, information/marketing/communications, and coordination with system users
Comprehensive Downtown Parking
31
2
The team will present these options to the Town of Hudson for review and will incorporate comments/input into
the strategy options.
Once a preferred management plan is identified (see Task 7), the team will identify planning level capital, operating,
and management costs through a fiscal impact analysis. This program will identify revenue and expenses in various
scenarios based on the preferred plan.
Deliverables:
Technical Memorandum #4: Parking Management Plan
TASK 5
DEVELOP WAYFINDING PLAN
Parking signage, including wayfinding for pedestrians and those in cars, is especially important to the success of the
parking management program. Nelson\Nygaard will work to develop more detailed parking wayfinding programs
that are well-balanced with downtown character, economic development goals, and pedestrian-scale activity.
The team will use the database created in Task 1 to create a well-designed map of public and private parking that
could also be used for other purposes such as a publically available database as needed.
Deliverables:
Wayfinding Signage and Parking Map
Improved Parking Wayfinding at Key Locations - Lexington, MA Parking Management Implementation Plan
TASK 6
DRAFT AND FINAL REPORTS
Task 6.1
Draft Parking Plan
The team will assemble all of the previous technical memos and comments into a recommended parking
management plan on the findings and recommendations of the study. The plan will include:
Study process
Summaries of previous technical memorandums
Timeframe for immediate, short- and long-term actions
Planning-level scenarios that document impact of implemented strategies
The budget assumes our draft will be submitted for one (1) round of revisions before moving on to creating a final
document.
32
Town of Hudson
APPROACH
Task 6.2
Final Parking Plan
Based on a single set of consolidating non-conflicting comments, the team will refine the draft into a final Parking
Management Plan. Nelson\Nygaard will present the final recommendations to the Town of Hudson and other
relevant stakeholders, or as determined by the client and team.
The final report, along with all maps, graphics, presentation materials, and other materials, will be submitted to the
Town, including four bound copies, one loose leaf copy, and four CDs of all materials.
Deliverables:
Draft and Final Report
TASK 7
PUBLIC PARTICIPATION
As described in Task 2, outreach to the general public is a key component of this study. The Town will organize,
advertise, host and document these meetings, and Nelson\Nygaard will lead meetings.
The team recommends the following meetings:
7.1
Kick-off Meetings (Late Spring/Early Summer)
The first meetings will be held near the beginning of the project and will be led as charrette-style workshops with
sessions during the day and evening (on the same day). At these meetings, we will invite participants to share their
concerns, needs, and issues with parking in Hudson. The meetings will allow the team to gain an understanding of
parking perceptions and concerns from a wide range of users. The team recommends holding a morning meeting
with the business community and an afternoon/evening meeting with residents and the general public.
These meetings also provide the Town of Hudson with a process that builds support among its stakeholders and
users, garnering public promotion for any recommended changes resulting from the study. These meetings will help
shape project goals and guiding objectives for the project.
Task 7.2
Design Charrette: Draft Parking Management Plan and Recommendations (Fall)
The design charrette is not only a method for developing detailed designs far more efficiently and cost-effectively
than traditional rounds of submittals, review, and revisions, it is also a very effective consensus-building strategy
that gets the community involved in deciding the future look and policies of their downtown. Nelson\Nygaard has
had great success developing consensus about difficult transportation decisions through the use of the charrette.
As opposed to a public meeting, the charrette is a multiple day iterative process that develops agreeable design
solutions for a given study area among any array of stakeholders. While a full charrette lasts four or more days, a
mini-charrette of two to three days may be helpful for this effort.
Comprehensive Downtown Parking
33
2
This type of approach may be particularly advantageous to meet the Town’s goals of incorporating a community
review of proposed Rotary design plans. This approach will also effectively integrate tasks 4 and 5 into charrette.
While a charrette is a rigorous and inclusive planning process, it is not intended that participants attend the
entire process. Various break-out sessions, continuous design development, a constant open-house, collaborative
workshops, and public forums allow brief inputs by stakeholders to continuously evolve to an implementation plan
without exhausting participants. Key principles that define a charrette include:
Involve all possible stakeholders, whether they be supportive or in opposition
Develop project ideas and designs across all design and involvement specialties concurrently, including
engineering, accessibility, land use planning, economics, sustainable design, safety, human factors,
neighborhood design, etc.
Use short feedback loops that advance designs through proposal, review, changes, and follow-up reviews in
the span of hours and not weeks to avoid misperceptions that develop between typical outreach steps
Develop only detailed designs that address all potential concerns simultaneously
The Team will work with the Town to find a suitable, accessible, front-door location to host the parking design
charrette and focus all stakeholders on a realistic action plan that can be implemented successfully. The Team will
bring together planning, design, and engineering professionals on staff to moderate the charrette and lead the
design development. Key local designers, architects, and community members can be added to this core team at any
time if appropriate or at the Town’s discretion.
A sample charrette agenda is below:
Time
Session
Description
Participants
Day 1: Building and Testing Solutions
9-10
Stakeholder meeting
Project update, initial strategies
presentation
Town, Boards, key stakeholders
10-12
Community walking tour
Operations, land uses, safety, design, etc.
Public
12-1
Lunch
1-3
Refine strategies
Schematic plan open house
Public
3-6
Strategies mark-up
session
Mapping & presentation prep
Charrette team
6-7
Dinner
7-9
Public meeting
Detailed presentation/discussion
Public
Alternative strategy development
Public
Further strategy development
Town, Boards, key stakeholders
Detailed presentation/discussion
Public
Day 2: Refined Concepts
8-12
Refine strategies
12-1
Lunch
1-4
Draft review
4-6
Working dinner
6-8
Final presentation
At the end of the charrette, the team will continue to refine the strategies and financial analysis and will compile
charrette results into a Parking Management Plan (Task 4).
34
Town of Hudson
APPROACH
Results from a Design Charrette in Northampton, MA
Task 7.3
Final Presentation (Fall/Winter)
The team will present project findings to the Board of Selectmen. Nelson\Nygaard will present, likely in conjunction
with Town Staff, an overview of the findings of the study and the plan for implementation. Presentations will be
organized as stand-alone products that can be posted online or distributed in print as necessary.
Meetings:
Kick off meetings
Charrette (2 days)
Board of Selectmen
Deliverables:
Charrette materials and drawings
Comprehensive Downtown Parking
35
2
Schedule
2014
Comprehensive Downtown
Parking Study
Task Description
June
2
9
16
July
23
30
7
14
21
August
28
4
11
18
September
25
1
8
15
22
October
29
6
13
20
November
27
3
10
17
December
24
1
8
0
0.1 Kick-Off Meeting
M
1 Background and Data Collection
1.1 Plan Review
1.2 Parking Inventory
1.3 Parking Utilization
Deliverables:
D
2 Public Input, Kick-Off Meeting, Surveys, and Stakeholders
2.1 Publick Kick-Off Meetings
M
2.2 Parking User Surveys
2.3 Stakeholder Interviews
M
Deliverables:
D
3 Identify Parking Needs Based on Zoning and Build Out
Current and Future Parking
3.1
Demands
Additional Parking Facility
3.2
Evaluation
3.3 Zoning/ Regulatory Analysis
Deliverables:
D
4 Develop a Parking Management Plan, including Fiscal Analysis and Governance Structure
4.1 Parking Management Plan
Deliverables:
D
:D\ÀQGLQJ3ODQ
5.1 :D\ÀQGLQJ3ODQ
Deliverables:
D
6 Draft and Final Reports
6.1 Draft Parking Plan
D
6.2 Final Parking Plan
D
Deliverables:
7 Public Participation
7.1 Kick-Off Meetings
7.2 Design Charrette
7.3 Final Presentation
Deliverables:
36
Town of Hudson
M
D
M
15
21
28
APPROACH
Quality Assurance/Quality Control Program
Nelson\Nygaard Consulting Associates Inc. is distinguished by its commitment to provide quality in planning
transportation systems and identifying mobility improvements that help build and support vibrant, sustainable
communities. To accomplish this goal, we provide a dual system of quality assurance\quality control (QA/QC),
ensuring that all projects meet the needs of our clients and all products are of the highest quality.
Nelson\Nygaard’s system of quality control includes:
•
Maintaining a principal-in-charge to oversee the project and maintain that project goals are met, that data
conforms to sound planning principles, and that the objectives of both the client and our firm are enhanced.
•
Providing seasoned project managers with effective communication skills to direct our planning projects,
maintain quality, and document the results; and
•
Employing competent personnel, (both internally and as subconsultants), focused on providing quality services
to complete all work tasks.
Nelson\Nygaard’s QA/QC protocols (as identified in the firm’s Project Management Handbook) specify work
procedures for contract negotiation, project initiation through planning completion, delivery of final documents,
and project closeout. These procedures specify requirements for:
•
Establishing scope of services, work tasks, schedule, and fees;
•
Final contract review: task and payment schedule acceptance;
•
Internal project kick-off with task assignments, scheduling, and goals;
•
Coordinating team member and subconsultant work responsibilities;
•
Establishing criteria for maintaining consistent monthly invoicing and status reports;
•
Preparation of interim working papers and the report document process;
•
Delivery and product archiving; and
•
Final invoicing, Quality Control Survey Questionnaires, and client follow-up.
The result of Nelson\Nygaard’s QA/QC protocols is a transportation planning project with a completed document
identifying project goals, research, findings, analysis of results, and recommendations for action regarding the
strategies and policies developed during the course of the project. Our project deliverables will provide the Town
of Hudson with reliable, consistent documentation including recommendations based on sound planning principles
and standards that meet project goals and expectations.
Methods for Controlling Costs and Maintaining Project Schedules
Nelson\Nygaard’s QA/QC protocols specify work procedures for contract negotiation, project initiation through
planning completion, delivery of final documents, and project closeout. These procedures specify requirements
for: establishing realistic scope of services, work tasks, schedule, and fees; coordinating team member work
responsibilities; establishing criteria for maintaining consistent monthly invoicing and status reports; and review
of work products before client delivery. Regular communications between our project managers and the Town of
Hudson will provide the greatest level of quality control, assuring work is completed consistent with the scope of
work, and in accordance with project goals.
Relevant senior staff experience, along with our use of consistent procedures, allows us to control costs and
maintain project schedules. All of our planners have master’s degrees in planning as well as extensive experience “in
the field.” We use Clearview’s InFocus project management and financial accounting tool to manage projects. This
allows us to track project costs to the task level with information updated daily.
This Quality Assurance program is maintained for the purpose of providing quality work, service, and products to
our clients, private companies, government agencies, and municipal departments.
Comprehensive Downtown Parking
37
2
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38
Town of Hudson
3
GENERAL PROPOSAL
ELEMENTS
Comprehensive Downtown Parking
39
Town of Hudson
78 Main Street
Hudson, MA 01749
EXHIBIT A
Proposal Signature Page
Complete this page and return as a cover sheet for the completed non-price proposal.
Town of Hudson RFP to provide a comprehensive Downtown parking study.
Nelson\Nygaard Consulting Associates, Inc.
Jason Schrieber
________________________________
______________________________
Company Name
Contact Person
77 Franklin St, 10th Floor
________________________________
Street
Boston, MA 02110
________________________________
City, State, Zip
(please print)
617-521-9403
______________________________
Phone
617-521-9409
______________________________
Fax
[email protected]
________________________________
Email
Submits the attached proposal for this Request for Proposals to the Town of Hudson, on the
authority of the undersigned and as dated below. I confirm and pledge to abide by and be held to
the requirements of this RFP and its resulting contract, to perform any tasks and deliver any
documents required, and to execute a Contract with the Town of Hudson.
Bidder acknowledges receipt of the following addenda.*
RFI
1.________________________________
3. ___________________________________
2.________________________________
4. ___________________________________
Au
A
utth
horized
d Agent
Agen of the Contractor:
Authorized
_____
________________________________
____
__
___
_ __________
___
(blue ink please)
Signature
[email protected]
________________________________
Printed Name
COO and Principal
________________________________
Title
May 16, 2014
_____________________
Date
If a corporation, attach
certificate of vote or apply
corporate seal here)
Form must be signed by a duly authorized officer(s) eligible to sign contract documents for the firm. Consortiums, joint
ventures, or teams submitting proposals will not be considered responsive unless it is established that all contractual
responsibility rests solely with one contractor or one legal entity. The Proposal must indicate the responsible entity.
Contractor should be aware that joint responsibility and liability will attach to any resulting contract and failure of one party
in a joint venture to perform will not relieve the other party or parties of total responsibility for performance.
* to be filled in by proposer, if addenda are issued.
40
Town of Hudson
Town of Hudson
78 Main Street
Hudson, MA 01749
EXHIBIT C
Certificate of Non-Collusion
Chapter 30B, § 10
“The undersigned certifies under penalties of perjury that this proposal or proposal has been
made and submitted in good faith and without collusion or fraud with any other person. As used
in this certification, the word “person” shall mean any natural person, business, partnership,
corporation, union, committee, club, or other organization, entity, or group of individuals.”
Nelson\Nygaard Consulting Associates, Inc.
_________________________________________________________
Individual
dividual or Corp
Corporate
porate N
Name of Proposer
_________________________________________________________
_____
______
____
__
_______________
__
_
Signature of
of Authorized
Author
Agent
Paul Jewel
_________________________________________________________
Printed Name of Authorized Agent
COO and Principal
_________________________________________________________
Title
May 16, 2014
_________________________________________________________
Date
Form must be signed by a duly authorized officer(s) eligible to sign contract documents for the firm. Consortiums, joint
ventures, or teams submitting proposals will not be considered responsive unless it is established that all contractual
responsibility rests solely with one contractor or one legal entity. The Proposal must indicate the responsible entity.
Contractors should be aware that joint responsibility and liability will attach to any resulting contract and failure of one party
in a joint venture to perform will not relieve the other party or parties of total responsibility for performance.
Comprehensive Downtown Parking
41
Town of Hudson
78 Main Street
Hudson, MA 01749
EXHIBIT D
Certificate of Tax Compliance
Pursuant to Massachusetts General Law Chapter 62C, § 49A, I hereby certify under penalties of
perjury that I have, to the best of my knowledge and belief, filed all state tax returns and paid all
state taxes required under law.
58-2592493
_________________________________________________________
Social
cial Security or Federal I.D. Number
_________________________________________________________
_____
_ ____
_ _________
______
__
Signature:
ature: Individua
Individual
uuaal or Cor
Corporate Officer
COO and Principal
_________________________________________________________
Title
May 16, 2014
_________________________________________________________
Date
Please Print:
Nelson\Nygaard Consulting Associates, Inc.
________________________________________________
Corporate Name (as used for tax filing)
________________________________________________
116 New Montgomery St, Suite 500
Address
________________________________________________
P.O. Box
San Francisco, CA 94105
________________________________________________
City, State, Zip Code
* Your Social Security Number or Federal Identification Number will be furnished to the Massachusetts Department of
Revenue to determine whether you have met tax filing or tax payment obligations. Proposers who fail to correct their nonfiling or delinquency will not have a contract or other agreement issued, renewed or extended. This request is made under
the authority of M.G.L. Ch. 62C, § 48A.
Form must be signed by a duly authorized officer(s) eligible to sign contract documents for the firm. Consortiums, joint
ventures, or teams submitting proposals will not be considered responsive unless it is established that all contractual
responsibility rests solely with one contractor or one legal entity. The Proposal must indicate the responsible entity.
Contractors should be aware that joint responsibility and liability will attach to any resulting contract and failure of one party
in a joint venture to perform will not relieve the other party or parties of total responsibility for performance.
42
Town of Hudson
Town of Hudson
78 Main Street
Hudson, MA 01749
EXHIBIT E
Certificate of Authority
Meeting of Board of Directors
Nelson\Nygaard Consulting Associates, Inc.
At a meeting of the Directors of the _____________________________________
duly called
(Corporation)
Nelson\Nygaard Consulting Associates, Inc.
16
and held at __________________________________________ on the _____________day of
May
2014
_________________, in the _________ year at which a quorum was present and acting, it
Paul Jewel
COO and Principal
was voted, that _____________________________ the ____________________ of this
(Name)
(Title/position)
Corporation is hereby authorized and empowered to make, enter into, sign, seal and deliver,
on behalf of this Corporation a Proposal and subsequent Contract for
Town of Hudson, Downtown Comprehensive Parking Study
_____________________________________________________________________________
(brief description)
with the Town of Hudson, and any performance and payment bonds (each in the amount of the
Contract) in connection with such Contract, if applicable.
I hereby certify that the above is a true and correct copy of the record, that said vote has
not been amended or repealed and is in full force and effect as of this date, and that
Paul Jewel
COO and Principal
______________________________
is a duly elected ____________________________
of
this Corporation.
_________________________________
_________
______
________
_ __
_ ______
______
__
Clerk
Cler
Cl
e k or Secretary of the Corporation
Corpo
If a corporation, attach
certificate of vote or apply
corporate seal here)
Comprehensive Downtown Parking
43
Town of Hudson
78 Main Street
Hudson, MA 01749
EXHIBIT F
EQUAL OPPORTUNITY CERTIFICATION
Pursuant to 28 CFR Part 42.204 (d), I certify that my employment practices comply with Equal
Opportunity Requirements and complies with 28 CFR Part 42.202.; that my organization
complies with the Americans with Disabilities Act.
Nelson\Nygaard Consulting Associates, Inc.
_________________________________________________________
Individual
dividual or Corp
Corporate
porate N
Name of Proposer
_________________________________________________________
______________
________
__
Signature of
of A
Authorized
uthori
Agent
Paul Jewel
_________________________________________________________
Printed Name of Authorized Agent
COO and Principal
_________________________________________________________
Title
May 16, 2014
_________________________________________________________
Date
Form must be signed by a duly authorized officer(s) eligible to sign contract documents for the firm. Consortiums, joint
ventures, or teams submitting proposals will not be considered responsive unless it is established that all contractual
responsibility rests solely with one contractor or one legal entity. The Proposal must indicate the responsible entity.
Contractor should be aware that joint responsibility and liability will attach to any resulting contract and failure of one party
in a joint venture to perform will not relieve the other party or parties of total responsibility for performance.
44
Town of Hudson
CONTRACT EXCEPTIONS
After reviewing your RFP and Standard General Contract, we have two proposed changes:
First, we would like to add the word “negligent” before the words “act or omission” in line four, and “negligent”
before the word “act” from the Liability & Indemnification section on page thirty-two (32) of the RFP.
Second, we would like to delete “complete operators coverage” from the Standard General Contract on page fortynine (49) of the RFP. Because Nelson\Nygaard Consulting Associates, Inc. is a transportation consulting firm that
provides advice but does not create products or have completed operations, we cannot carry products/completed
operations insurance. Our professional liability policy covers our work.
FINANCIAL STABILITY
Nelson\Nygaard Consulting Associates, Inc. is a registered California S-Corporation. There are no outside shareholders; our 18 shareholders are all full-time employees. A large portion of shareholder compensation comes in the
form of quarterly or annual distributions and these funds cannot be distributed unless the company has demonstrated profitability during the previous reporting periods. It is therefore in the shareholders best interest to always
ensure the company is profitable.
Five things should be noted:
The company has been profitable during every year of operation
The company has never terminated or laid-off any employees because of insufficient workloads
The company has no long term debt
The company maintains an emergency operating cash reserve that is separate from our regular operating
funds
We have a $750,000 Line of Credit we can access at anytime in case of an emergency
Comprehensive Downtown Parking
45
3
Nelson\Nygaard Consulting Associates
77 Franklin St, 10th Floor
Boston, MA 02110
617-521-9404
www.nelsonnygaard.com
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Town of Hudson