WIDEORBIT OVERVIEW
End-to-End
Solutions for
Broadcast Television
©2014 WIDEORBIT INC.
At WideOrbit, we’re focused on delivering
the most advanced, complete solution
in the broadcast industry.
The People Focused On Your Business
Office Locations:
San Francisco, Seattle, Denver, Dallas, Birmingham, AL
and Agawam, MA
More than 350 employees
More than 4100 years of combined media experience
working at stations and networks
Former GMs, Traffic Managers, Sales Managers, Business
Managers and Engineers
Nearly zero turnover
WideOrbit’s Corporate HQ
World-class products & support
Independent surveys consistently rate WideOrbit the most
responsive and recommended provider of software
solutions in the industry
99+% of support calls answered “live”
We’re committed to helping our clients significantly
improve their business operations and bottom line.
Our Commitment
To this very day, WideOrbit re-invests every dollar back
into the product and the company.
How we help
Drive profitability, operational efficiencies and business insight
Do more with less with a single database,
centralized operations and a decentralized
workforce
Streamline operations by empowering employees
and automating processes, while maintaining
approvals and control
Optimize inventory value with better visibility and
control to ensure that you’re driving the most
revenue from every spot
Make better decisions with real-time, flexible
reporting – delivering unprecedented insight into
operations across platforms, markets, stations and
groups
Expand to new channels and mediums with a
single, consolidated system
Solutions for Television
Traffic
TV & Radio
Integrations
Program
Management
Business
Analytics
Sales Force
Automation
Account
Management
Mobile/
SMS
Market Ad
Spending
Rep
Ad
Marketplace
Promo
WO Traffic
TV
Integrations
WO Program
WO Media
Sales
WO Analytics
WO Media CRM
WO Mobile
WO Media Sales MarketScope
WO Rep
WO Central
WO Promo
1 Traffic
The industry’s most advanced traffic,
revenue management and billing solution
Streamline business operations and reduce costs
Make better decisions with unprecedented insight
Optimize revenue and inventory value
Expand to new channels and medium
Internet Orders Module (Optional)
Manage Spot and Digital advertising together on a
single order—from order entry through to invoicing and
reconciliation
Mobile Device Support
WO View order entry app allows busy Sales
professionals to submit new orders from their tablet
device in an easy-to-use format
2 Internet Orders Module (Optional)
The Internet Orders module in WO Traffic
provides broadcasters with the tools they
need to take control of online advertising
and maximize revenue potential.
Highlights:
Ability to order, report and bill internet advertising in
WO Traffic
Two-way integration with Google’s DFP Premium
Simplified workflow – one system for Spot and internet
order management
Ability to use different approval routing for internet
orders
Online advertising industry standard billing practices
Enhanced internet revenue reporting capabilities
Consolidated Spot and internet contract and invoice
printouts
3 Program Management
The only solution on the market today that
allows you to manage all acquired and
produced program content
Dramatically improve Operational Efficiency
Optimize resource efficiency with centralized scheduling
features
Ensure corporate and local market compliance of rights
and the financial implications of content decisions
Analyze Return on Investment with key performance
indicators (KPIs)
Improve communication internally and externally for all
program-related activities
Integrate information flow for areas such as web sites,
listings, EPG, media assets, operations and transmission
Streamline the availability of information and associated
workflows
4 Sales Force Automation
Industry-leading sales management solution
Delivering results
Close more business by maximizing AE effectiveness
and selling time
Streamline workflow and reporting with a single
system to manage sales across all media, including
web and mobile
Reduce costs and drive operational efficiencies with
better insight into sales processes and team
Optimize the effectiveness of your ratings data
WO Media Sales includes:
Account management
Avails/planners
Order EC and posting
Multi-media selling
Overnights Module
Research Module
5 Account Management
Comprehensive sales and account
management solution
Driving higher revenue
Accurately forecast revenue and manage pending
business
Optimize account lists and sales team assignments
Drive account executive effectiveness and decrease
loss of information due to turnover
Streamline sales processes through automated
approvals and notifications
WO Media CRM includes:
Management utilities
AE utilities
Reporting
6 Market Ad Spending
Market Ad spending solution to leverage your
expenditure data against your Nielsen data sets
Reports Delivery
Zero share report
Account share report
100% share report
Account trend report – monthly, quarterly, yearly
Share of voice
Station logs
Competitive posting
MarketScope is available as an optional module in
WO Media Sales
7 Promo
Promo placement management tool that
allows you to maximize available
inventory based on Reach and Frequency
Take the guesswork out of promotion scheduling
Maximize yield on promotional inventory
Reduce costs and drive efficiencies
Demonstrate proof of performance
If you spend 15% of your
inventory on promos and are
incorrect in the placement of just
10%, then you are throwing 1.5%
of gross revenues and 3-5% of
net profit out the window
WO Promo includes:
Campaign-based promotions
Promotional budgeting with Nielsen data
Automatic campaign execution
Performance reporting
Native integration with WO Traffic
8 Ad Marketplace
The first seller-controlled, online marketplace
that directly connects media sellers with
media buyers.
The only media selling solution that delivers:
Single-source platform to negotiate, sell and manage
inventory
Complete Long Form DR and Short Form DR transactions
across multiple stations, networks and markets
A unique direct connection between WO Traffic/
WO Network and WO Central
The first web-based interface to media buying systems
Media buyer access to airtimes and invoices
Benefits include:
Increased seller visibility to new agencies and advertisers
Maximize revenue through multiple optimization methods
Advanced analytics and reporting provide detailed insight
to better leverage inventory
9 Rep
The Media industry’s most robust order
management and reporting solution fully
integrated with WO Traffic
Superior order management
Faster order entry
Robust order review / approval workflow
Rich order / line comments
Complete split AE for sales office and sales region
Order line templates for packaged and bundled orders
Streamlined reporting and invoicing
Invoice, bulk upload via excel file
Invoice, manual entry for smaller stations
Exception reporting
Dynamic revenue reporting
Booked vs. Billed reporting
10 Mobile/SMS
Robust SMS mobile campaign platform
that allows you to launch targeted
mobile programs and campaigns
WO Mobile allows you and your advertisers to:
Connect, interact and build relationships with your
audience directly via their mobile devices
Deliver more timely, targeted and relevant news and
information
Provide a new station-to-consumer experience that
drives response, customer loyalty and new revenue
opportunities
Capitalize on a new revenue stream without loss of onair inventory
NEW! Send Weather & Closing Alerts by zip code,
country, city, FIPs code, school or business
11 Business Analytics
Dynamic and robust diagnostic solution
designed to deliver a deeper examination
of your operations
WO Analytics provides you with the ability to:
Optimize the profitability of your business by visually
identifying patterns of success and failure across all
of your properties
Improve inventory control, pricing and customer
service with a dynamic understanding of commercial
time utilization
Maintain a high-level view of your business with the
flexibility to drill down into the most granular data at
the station level
Liberate staff from time-consuming report generation
so they can concentrate on their core competencies
Quickly and easily access all of your dashboards with
any web-enabled device—including tablets
12 TV Integrations
Automation Systems (Via Live 2-Way Integration or Flat File Interfaces)
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360 Systems
Argentum
Arrakis/Extreme
Arris
Arris/SkyVision
Avid/Sundance
Azteca CABS
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B4M
Brutus
Chyron
Crispin (Live Log)
Encoda
Evertz/Pharos
Fission
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Florical
Grass Valley
Harris/Louth
Leitch
Matco
MCS
Media Bank
(Digital Broadcast)
Electronic Contracting
• Donovan (Reppak
• Donovan Agency
System
• Harris (RepLine)
• Proposal XML
• SpotCable
• TVB ePort
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MediaFire
MediaPool
Microfirst
Miranda/Omnibus
N-Verizon
NexGen-TV
(Prophet Sys)
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Odetics
Optivision
Playbox
Pro-Bel
RevGen
(AdGorilla)
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SeaChange
SkyVision
Snell
Sony
Thomson/Alamar
Vela
Electronic Invoicing
Promotional Spot Scheduling
• @Media
• Donovane
• MediaTRADE
• GriP-it! from Effective Media Services
• WO Promo
• Spotdata
• TVinvoices.com
Proposal & Yield Management Systems
General Ledger Systems
Newsroom Systems
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• MAS500
• Oracle Financials
• Octopus
AdConnections
Arbitron/IRS
DealMaker
Marketron /
TvSCAN
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MatrixPlus
Maxagrid
ShareBuilder
Strata
• TVB ePort
• WO Media CRM
• WO Media Sales
Program Management
• IBMS/Pilat
• MediaGeniX
• Information Systems
• SIMS from StorerTV
Cable Programming
• ProTrack from Myers
• WO Program
• Tribune Media
Systems
• Strata
(Programming &
Windows)
Other Integrations
• Music Licensing:
MRI
• Ratings: Nielsen
ratings data
• Spot Monitoring:
CMR or
MonitorPlus
• Revenue Export:
MatrixPlus
• Email Systems:
Any SMTP
capable system
(Outlook™)
• Numerous client-speciἀc integrations to
exchange data with custom system
TV Clients
WIDEORBIT OVERVIEW
Thank You!
©2014 WIDEORBIT INC.