THE LARGEST STAGE
IN MUSIC
REACHING MORE MUSICIANS THAN ANY OTHER NETWORK IN THE WORLD,
THE NEWBAY MUSIC GROUP PUTS YOUR BRAND ON STAGE AND IN FRONT OF
AN AUDIENCE OF OVER 11 MILLION EVERY MONTH!
G U I TA R W O R L D . C O M
G U I TA R P L AY E R . C O M
G U I TA R A F I C I O N A D O . C O M
BAS S P L AY E R . C O M
EMUSICIAN.COM
K E Y B OA R D M AG . C O M
FRETTED
MUSIC TECH
MASSIVE GUITAR REACH
TOTAL TECH
Reach millions of guitar players and fans with the number one
guitar network in the world. NewBay Media’s Fretted Network
connects brands, gear, and muscians of all levels, styles and
interests, unlocking this passionate market for your brand in a
massive way.
Our respected, expert-generated editorial reaches a vast
network of passionate music tech players, producers, recording
pros and hobbyists. Connect with your audience here for the
ultimate in legitimate music technology reporting.
NETWORK-WIDE REACH
UNIQUE VISITORS: 3.4 million
PAGE VIEWS: 8.3 million
PRINT REACH: 1.26 million
FACEBOOK: 2.85 million
YOUTUBE: 461,892
TWITTER: 519,506
INSTAGRAM: 381,080
NETWORK-WIDE REACH
UNIQUE VISITORS: 267,003
PAGE VIEWS: 639,662
PRINT REACH: 124,200
FACEBOOK: 327,318
YOUTUBE: 12,615
TWITTER: 69,900
INSTAGRAM: 16,086
GUITAR IS A LIFESTYLE
Big, loud, and never backing down, Guitar World dominates the guitar dialog as the world’s
largest multi-media guitar platform. From top-flight coverage of iconic artists like Led
Zeppelin’s Jimmy Page and Metallica’s Kirk Hammett, to features on groundbreaking new
players, Guitar World is the purveyor of the guitar lifestyle. The magazine, along with its
devoted online community, engages a passionate audience of guitar fans with an entertaining
and insightful take on the mojo of guitar. It’s no wonder why generations of guitarists
have relied on Guitar World as their source for all things guitar for more than 35 years.
FRETTED
REACH
AUDIENCE
Print Reach: 504,500
App Downloads: 1.26M
Unique Monthly Visitors: 2.5 Million
Monthly Page Views: 5 Million
Newsletter: 102,000
Facebook: 1,839,000 likes
Twitter: 318,000 Followers
Youtube: 432,298 Subscribers
Instagram: 210,000 Followers
98% Play electric guitar
86% Play acoustic guitar
85% have played for over 6 years
66% influence others on what to buy
65% are considered experts
97% will spend over $500 on gear
this year
Are into Metal, Rock, Blues, Classic
Rock, Country, Jazz...you name it!
Photo by Craig Schwegler
®
GET SERIOUS ABOUT GUITAR
Serious guitar players know where to go for comprehensive coverage of both the innovative
and the traditional. Guitar Player spans the broadest range of musical styles, delivering diverse
content that covers all skill levels and ages. Exclusive gear roundups, lessons, how-to articles,
and artist interviews provide the expert tips and insights that obsessed guitarists crave.
Guitar Player is the essential, real-world guitar resource that both educates and entertains.
50
1967
-201
7
YEARS
FRETTED
REACH
AUDIENCE
Print Reach: 291,883
Unique Monthly Visitors: 707,000
Monthly Page Views: 1.236 million
Newsletter: 58,700
Facebook: 802,494 likes
Twitter: 149,000 Followers
Youtube: 12,076 Subscribers
Instagram: 44,400 Followers
90% Have played for over 6 years
96% Play electric guitar
88% Play acoustic guitar
81% Watch videos to get guitar info
79% Are considered experts
68% Influence others on what to buy
64% Go to a local music store monthly
Are into classic rock, jazz, blues, surf,
rockabilly, progressive...you name it!
THE DELUXE LIFE
Guitar Aficionado is the only media brand to celebrate the luxury lifestyle using a timeless
icon, the guitar, as the common passion point. To be a guitar aficionado is to be part of an
exclusive club whose members appreciate beauty, craftsmanship, and performance. They
love fine guitars not only as musical instruments but also as works of art. Guitar Aficionado’s
sophisticated design and authoritative editorial on diverse topics that include fine wines and
spirits, watches, travel, and luxury automobiles appeals to our cultured audience.
REACH
Magazine Reach: 380,000
Unique Monthly Visitors: 82,308
Monthly Page Views: 160,285
Newsletter: 21,200
Facebook: 55,617 likes
Twitter: 7506 Followers
Instagram: 4680 Followers
FRETTED
AUDIENCE
Average Age: 49
Average Household Income: $383,600
Average Net Worth: $2,274,000
Average number of guitars owned: 12
93% have taken an action as a result
of reading Guitar Aficionado
69% connected with an advertiser’s
digital content
DIG DEEPER
Bass Player is the most respected name for editorial coverage among bassists, and the
deepest source of inspiration, information and instruction for players of all levels and styles.
BP connects bassists with their heroes via in-depth interviews and world-class tutorials, and
delivers the industry’s most trust-worthy gear reviews.
NOV 4-5, 2017
REACH
FRETTED
Magazine Reach: 73,728
Unique Monthly Visitors: 111,400
Monthly Page Views: 230,232
Newsletter: 26,300
Facebook: 148,279 likes
Twitter: 45,000 Followers
Youtube: 17,122 Subscribers
Instagram: 127,000 Followers
AUDIENCE
84% have been playing bass for more
than 10 years
89% also play other instruments
81% visited an advertisers website
62% purchased a product as a result
of reading ads in Bass Player
75% advise others on choosing gear
61% have a bachelor’s degree or higher
TECHNOLOGY TRENDSETTERS
Electronic Musician is the #1 resource for musicians who want to record, produce, and perform
better music. With in-depth tutorials, interviews with leading artists, producers, DJs, and
engineers, and deep gear reviews by industry experts, we provide the knowledge you need to
be at the top of your game. Want to know tips, tricks and the story behind the most innovative
production happening today? You’ll find it all here. In 2017 Electronic Musician Magazine will
now include all the best content from Keyboard.
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REACH
TECH
Magazine Reach: 124,200
Unique Monthly Visitors: 175,264
Monthly Page Views: 417,090
Newsletter: 42,700
Facebook: 220,140 likes
Twitter: 44,800 Followers
Youtube: 2163 Subscribers
Instagram: 13,400 Followers
AUDIENCE
88% have been playing for
10 years or more
89% have a home recording
studio setup
79% have visited an advertisers
website after seeing them in EM
Plans to spend over $4400 per year
on average for music equipment
CREATIVE SECRETS
Keyboard is the world’s most trusted source of musical know-how and technological expertise
for keyboard players. We offer in-depth reviews of the latest gear, music lessons penned by
the best players, tech clinics, and interviews in which artists reveal their creative secrets. When
it comes to playing great, sounding great, and making optimal buying decisions, there’s no
information source like Keyboard. In 2017 Keyboard’s market-leading content can be found in
the pages of Electronic Musician.
TECH
REACH
AUDIENCE
Unique Monthly Visitors: 91,739
Monthly Page Views: 222,573
Newsletter: 65,000
Facebook: 107,178 likes
Twitter: 25,100 Followers
Instagram: 2,686 Followers
Digital Quarterly eMagazine: 450,000
• Range in age from young to old, and
from beginner to pro, including
teachers and gear technitions
• Play all types of keyboard instruments—acoustic and electric piano,
synthesizer, organ, workstations...
• Use music technology and software
regularly for mobile devices and computers to write, record and perform
360 DEGREE ENGAGEMENT
WE CAN TAKE YOU THERE
With a wide, dynamic portfolio of properties, our brands are
everywhere your audience is. We’ll help you harness the power of our
multi-channel options to reach a community of musicians that trust
and respect our branded platforms.
• Weekly e-Newsletters
• Dynamic Websites
• Popular Print Publications
• Custom Digital Guides
• Buyers Guides – Ultimate Gear Guide
• Mobile Sites
• Exclusive Videos
• Enhanced Social Media
• Original Events
ADVERTISING SCHEDULE
GUITAR WORLD
JAN 17
FEB 17*
MAR 17
APR 17
MAY 17
JUN 17
JUL 17
AUG 17*
GEAR
GUIDE
SEPT 17
OCT 17
NOV 17
DEC 17
GEAR
GUIDE
HOLIDAY
JAN 18
Ad Close
11/2/16
11/30/16
12/28/16
1/25/17
2/22/17
3/22/17
4/12/17
5/17/17
5/25/17
6/14/17
7/12/17
8/9/17
9/6/17
9/21/17
10/4/17
11/1/17
Materials
Close
11/6/16
12/5/16
12/30/16
1/27/17
2/24/17
3/24/17
4/21/17
5/19/17
5/30/17
6/16/17
7/14/17
8/11/17
9/8/17
9/26/17
10/6/17
11/3/17
On-sale
Date
12/6/16
1/3/17
1/31/17
2/28/17
3/28/17
4/25/17
5/23/17
6/20/17
7/18/17
7/18/17
8/15/17
9/12/17
10/10/17
11/7/17
11/7/17
12/5/17
JAN 17
FEB 17*
MAR 17
APR 17
MAY 17
JUN 17
JUL 17
AUG 17*
GEAR
GUIDE
SEPT 17
50th
ANNIV
OCT 17
NOV 17
DEC 17
GEAR
GUIDE
HOLIDAY
JAN 18
Ad Close
10/31/16
11/28/16
12/18/15
1/23/17
2/17/17
3/20/17
4/17/17
5/12/17
5/25/17
6/9/17
7/10/17
8/7/17
9/1/17
9/21/17
10/2/17
10/30/17
Materials
Close
11/1/16
11/29/16
12/22/16
1/24/17
2/21/17
3/21/17
4/18/17
5/15/17
5/30/17
6/13/17
7/11/17
8/8/17
9/5/17
9/26/17
10/3/17
10/31/17
On Sale
Date
12/20/16
1/17/17
2/14/17
3/14/17
4/11/17
5/9/17
6/6/17
7/4/17
7/18/17
8/1/17
8/29/17
9/26/17
10/24/17
11/7/17
11/21/17
12/19/17
GUITAR PLAYER
GUITAR AFICIONADO
Jan/Feb 2017*
Mar/Apr 2017
May/Jun 2017
Jul/Aug 2017*
Sep/Oct 2017
Nov/Dec 2017
Jan/feb 2018
Ad Close
10/18/16
1/3/17
2/28/17
4/25/17
6/20/17
8/15/17
10/31/17
Materials
Close
10/25/16
1/10/17
3/7/17
5/2/17
6/27/17
8/22/17
11/7/17
On-sale
Date
11/29/16
2/14/17
4/11/17
6/6/17
8/1/17
9/26/17
12/12/17
NOTE: IN HOME DATE IS 2 WEEKS PRIOR TO ON-SALE DATE. * DENOTES ISSUES WITH BONUS NAMM DISTRIBUTION
* DENOTES BONUS BASS PLAYER LIVE DISTRIBUTION
ADVERTISING SCHEDULE
BASS PLAYER
JAN 17
FEB 17*
MAR 17
APR 17
MAY 17
JUN 17
JUL 17
AUG 17*
GEAR
GUIDE
SEPT 17
OCT 17
NOV 17
DEC 17
GEAR
GUIDE
HOLIDAY
JAN 18
Ad Close
11/2/16
11/30/16
12/28/16
1/25/17
2/22/17
3/22/17
4/12/17
5/17/17
5/25/17
6/14/17
7/12/17
8/9/17
9/6/17
9/21/17
10/4/17
11/1/17
Materials
Close
11/6/16
12/5/16
12/30/16
1/27/17
2/24/17
3/24/17
4/21/17
5/19/17
5/30/17
6/16/17
7/14/17
8/11/17
9/8/17
9/26/17
10/6/17
11/3/17
On-sale
Date
12/6/16
1/3/17
1/31/17
2/28/17
3/28/17
4/25/17
5/23/17
6/20/17
7/18/17
7/18/17
8/15/17
9/12/17
10/10/17
11/7/17
11/7/17
12/5/17
NOTE: IN HOME DATE IS 2 WEEKS PRIOR TO ON-SALE DATE. * DENOTES ISSUES WITH BONUS NAMM DISTRIBUTION
* DENOTES BONUS BASS PLAYER LIVE DISTRIBUTION
ELECTRONIC MUSICIAN
JAN 17
FEB 17*
MAR 17
APR 17
MAY 17
JUN 17
JUL 17
AUG 17*
SEP 17
OCT 17
NOV 17*
DEC 17
JAN 18
FEB 18
Ad Close
10/31/16
11/16/16
12/20/16
1/30/17
2/27/17
4/3/17
5/1/17
6/5/17
6/28/17
7/31/17
9/1/17
10/2/17
10/30/17
11/27/17
Materials
Close
11/1/16
11/17/16
12/21/16
1/31/17
2/28/17
4/4/17
5/2/17
6/6/17
6/29/17
8/1/17
9/5/17
10/3/17
10/31/17
11/28/17
On-sale
Date
12/20/16
1/17/17
2/14/17
3/21/17
4/18/17
5/23/17
6/20/17
7/25/17
8/22/17
9/19/17
10/24/17
11/21/17
12/19/17
1/16/18
NOTE: IN HOME DATE IS 2 WEEKS PRIOR TO ON-SALE DATE. * DENOTES ISSUES WITH BONUS NAMM DISTRIBUTION
* DENOTES ISSUES WITH BONUS AES DISTRIBUTION
CONTACT
PRODUCTION:
ADVERTISING & MARKETING SOLUTIONS:
Bill Amstutz, Vice President, General Manager
[email protected]
(212)378-0411
Mari Deetz, Advertising Director
[email protected]
(650)238-0344
Bob Ziltz, Group Publisher
[email protected]
(212)378-0471
Jeff Donnenwerth, Advertising Director
[email protected]
(212)378-0466
Anne Triece, Publisher Guitar Aficionado
Advertising Director - Non–Endemic
[email protected]
(646) 723-5491
Jason Perl, Advertising Director
[email protected]
(646) 723-5419
Jon Brudner, Advertising Director
[email protected]
(917) 281-4721
Scott Sciacca, Advertising Director
[email protected]
(646)723-5478
Guitar Aficionado
Guitar World
Nicole Schilling
[email protected]
(646) 723-5419
Guitar Player
Beatrice Weir
[email protected]
(650) 238 -0265
Bass Player
Electronic Musician
Gear Guides
Amy Santana
[email protected]
(650) 238 - 0264