AmplifyChange User Guide #1:
Explaining our Theory of Change.
By Dr PeiYao Chen
LME Advisor, AmplifyChange
Theory of
Change
A Theory of Change…
… is a tool to help you describe the changes you
want to see and how you plan to get there.
Theory of
Change
Theory of
Change
So, what are the changes
we want to see?
Theory of
Change
Long-term impact in five thematic areas:





Gender-based violence
Access for the marginalised and vulnerable
Safe abortion care
Sexual health of young people and girls
Stigma and discrimination
INDIVIDUAL
Theory of
Change
FORMAL
INFORMAL
SYSTEMIC
Theory of
Change
INDIVIDUAL
Increase
individual
awareness of
SRHR as human
rights
Access to
SRHR
resources,
information
& services
FORMAL
INFORMAL
Change
policies &
laws
Transform
social norms
SYSTEMIC
INDIVIDUAL
Theory of
Change
Increase
individual
awareness of
SRHR as human
rights
FORMAL
INFORMAL
SYSTEMIC
Theory of
Change
Outcome: Increase individual awareness of
SRHR as human rights
Individuals from marginalised groups:
Increase knowledge of SRHR as a human right
Become empowered to claim their SRHR
Become active in advocating for SRHR
INDIVIDUAL
Theory of
Change
Access to
SRHR
resources,
information
& services
FORMAL
INFORMAL
SYSTEMIC
Theory of
Change
Outcome: Access to SRHR resources,
information & services
Increased availability, accessibility, acceptability, and
quality of SRHR resources, information and services.
Expansion or improvement of SRHR services
delivered by CSOs
Strengthened multi-sector capacity and
engagement for SRHR service delivery
INDIVIDUAL
Theory of
Change
FORMAL
INFORMAL
Transform
social norms
SYSTEMIC
Theory of
Change
Outcome: Transform social norms
Increased engagement among target groups to
advocate for SRHR
• Key influencers
• Men and boys
• Service providers
• General public
Increased media coverage of SRHR from a human
rights perspective
Theory of
Change
INDIVIDUAL
FORMAL
INFORMAL
Change
policies &
laws
SYSTEMIC
Theory of
Change
Outcome: Change policies and laws
Increased engagement and influence of CSOs on
policy and budgetary process
Changes in SRHR policies/laws/ budget allocations
Theory of
Change
INDIVIDUAL
Increase
individual
awareness of
SRHR as human
rights
Access to
SRHR
resources,
information
& services
FORMAL
INFORMAL
Change
policies &
laws
Transform
social norms
SYSTEMIC
Theory of
Change
INDIVIDUAL
Increase
individual
awareness of
SRHR as human
rights
Access to
SRHR
resources,
information
& services
FORMAL
INFORMAL
Change
policies &
laws
Transform
social norms
SYSTEMIC
Stronger,
more
inclusive
movements
for SRHR
Theory of
Change
Outcome: Stronger, more inclusive
movements for SRHR
Improved quality of data and analysis
Increased participation and leadership of
marginalised groups
Strengthened capacity of CSOs
Strengthened collaboration among CSOs
Increased engagement of potential allies across
sectors and movements
Locally developed new ideas implemented, lessons
learned shared
Theory of
Change
INDIVIDUAL
Grassroots
organising
Enhancing
communications
Innovative
service delivery
Increase
individual
awareness of
SRHR as human
rights
Access to
SRHR
resources,
information
& services
FORMAL
INFORMAL
Organisational
capacity building
Proof of concept
in access
Change
policies &
laws
Transform
social norms
Coalition
building &
engaging new
actors
SYSTEMIC
Influencing policy
development,
decisions, and
implementation
Building & collecting
evidence for
advocacy
Theory of
Change
INDIVIDUAL
Grassroots
organising
STRENGTHENING
GRANTS
Enhancing
communications
Increase
individual
awareness of
SRHR as human
rights
INNOVATION
GRANT
Access to
SRHR
resources,
information
& services
Coalition
building &
engaging new
actors
Proof of concept
in access
FORMAL
INFORMAL
Organisational
capacity building
Innovative
service delivery
Change
policies &
laws
Transform
social norms
NETWORK
GRANT
STRATEGIC
GRANT
SYSTEMIC
Influencing policy
development,
decisions, and
implementation
Building & collecting
evidence for
advocacy
Theory of
Change
Question:
How does my organisation fit into this Theory of
Change? Do we need to work on all outcomes?
Theory of
Change
Answer:
No one organisation creates social change alone.
Each organisation plays a unique role and
contributes collectively to achieving the larger
goal.
Theory of
INDIVIDUAL
50 women from an
Change
indigenous
INNOVATION
STRENGTHENING
community
40% of the schools in the
GRANT
GRANTS
increased their
city are now
knowledge of
implementing
Increase
Access to
Gender Based
comprehensive sexuality
individual
SRHR
awareness of
resources,
Violence as a human
education, compared to
SRHR as human
information
rights issue.
30% last year.
rights
& services
FORMAL
INFORMAL
SYSTEMIC
Theory of
Change
INDIVIDUAL
FORMAL
INFORMAL
Change
policies &
laws
Transform
social norms
NETWORK
GRANT
STRATEGIC
GRANT
SYSTEMIC
Stronger,
more
inclusive
movements
for SRHR
Theory of
Change
INDIVIDUAL
CSOs strengthened their
organisational and
technical capacity
New partnerships
established with local
faith-based organisations
FORMAL
INFORMAL
An influential
religious leader
changed his view to
support LGBTQI
rights.
Change
policies &
laws
Transform
social norms
NETWORK
GRANT
STRATEGIC
GRANT
SYSTEMIC
Recommendations
made by CSOs were
included in
government policies
Proposed policies to
restrict SRHR were
stopped.
Theory of
Change