Blind Foundation
Position Description
1. Title and Reporting Relationships
Position Title: Brand and Campaign Manager
Reports To: General Manager Marketing
Leadership Team: Marketing
Position Location: Awhina House, Auckland
Hours of Work: Full time
Date: May 2017
2. Purpose of Position
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To work alongside the General Manager Marketing to develop a compelling brand
story executed through our people, the customer experience and our marketing
communications which drive quantifiable improvements in advocacy, brand
preference and access to new markets.
Work alongside teams internally and within the Marketing team to ensure that Brand
Guidelines are followed and messages are aligned to strategy.
Drive marketing campaigns that meet specific organisational goals and create positive
impact.
3. Responsibilities of the position
(More specific objectives and key performance indicators will be included in an individual’s
performance development plan)
Accessing new markets and added value solutions
 Work with the General Manager Marketing to assess new value-add solutions for key
audiences and new market segments.
Tasks and Responsibilities
 Regularly review the brand architecture to ensure the Blind Foundation brand is still
relevant with key audiences.
 Develop programmes of work that bring to life the core elements of the brand.
 Develop engaging programmes that drive awareness and action amongst key target
audiences to deliver against the business and strategic plans.
Campaigns
 Lead Marketing Campaigns in support of key organisational objectives, including but
not limited to Low Vision, Reaching More People and Brand Awareness.
Tasks and Responsibilities
 Manage the campaign process from end-to-end, through modelling, piloting,
proposition and campaign.
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Work with the Research and Insights Manager to establish current state and from that
develop initiatives to drive improvement.
Take the lead on public awareness campaign marketing, targeted toward Blind and
Low Vision awareness, education or selling our new or current service offering.
Monitor business results to identify opportunities for new campaigns in specific market
segments.
Provide analysis and feedback on the success of campaigns and incorporate
learnings into future planning.
Utilise a multi-media approach and liaise with advertising agencies as needed.
Brand consistency
 Ensure quality and consistency of branding is maintained and accessibility guidelines
are adhered to for any publication produced by the Blind Foundation.
Tasks and Responsibilities
 Provide brand support to the Digital & Web Manager with content for the Blind
Foundation website and intranet, and social media.
 Support the Fundraising team to manage, protect and enhance the Blind Foundation's
brand through their activities.
 Develop, maintain and educate a set of Brand Guidelines for our key brands.
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Ensure key publications for clients and members are on brand and deliver on key
propositions and offerings.
Relationship building
 Identify, build and maintain internal and external relationships to compliment the
marketing function.
Tasks and Responsibilities
 Develop strategies for growing and enhancing key relationships that will provide value
to the Blind Foundation, and in support of the Marketing team.
Health and Safety
 Ensure that the Health and Safety Policy is upheld and requirements are met
Responsibilities
 All accidents, hazards, near misses, incidents are reported and recorded
appropriately
 All practicable steps are taken to minimise or eliminate hazards in the workplace
4. Dimensions of the Position
Number of Positions Responsible For
Direct: N/A
Indirect: N/A
Shared Responsibility: N/A
5. Key Relationships
Internal
 Marketing team
 Chief Executive
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 Fundraising team
 People and Culture team
 Accessible Format Services
 All Blind Foundation staff
 Volunteers
 IT team
External
 Suppliers
 Clients
 Stakeholder Groups
 Partner Organisations
 Consumer Organisations
6. Person Specification - Qualifications, Experience, Skills,
Knowledge, and Attributes
Essential
 A Communications/Public Relations or Journalism qualification or equivalent
 Highly skilled practitioner, with minimum of five years’ experience in
PR/Communications
 Excellent verbal and written communication skills
 High level of Microsoft Office skills (Word, Excel, PowerPoint)
 Able to produce lively, accurate work
 Exceptionally well-organised
 Knows how to manage time, changing priorities and sharp deadlines
 Experience in working with media, design and print agencies
 Achievement and results orientated
 Great at planning and problem-solving
 Relationship building skills
 Flexible and takes initiative
Preferred
 Understanding of accessibility for documents and websites
 Experience of working in a customer service-orientated environment
 Understanding of the disability industry
 Understanding of policy, advocacy and the political environment
 Ability to deliver high volumes of top quality work in a busy environment.
 Ability to work outside normal working hours when required.
 Sensitivity to, and willingness to develop, an understanding of blind and low vision
issues.
7. Blind Foundation Values
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Optimistic
We promote optimism and hope, and positively address challenges through
being solutions focused. We encourage enthusiasm and energy for our
cause. We support one another and practice positive approaches that
builds resilience and strength for times of adversity.
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Connecting
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We are inclusive, transparent, and communicate openly. We practice great
team work, working together for the greater good. We build collaborative
relationships, develop partnerships and connect across boundaries,
enabling us to better achieve our vision and goals.
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Aspirational
We constantly strive for improvement, and actively look to learn from what
we do. We challenge ourselves, we are agile, flexible, and open to change.
We are responsive to innovations that improve the organisation and makes
things better for clients.
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Empowering
We empower people, and enable self-reliance and fulfilment. We listen, and
treat others with care and respect. We value diversity and are responsive to
each person’s unique needs. We demonstrate accountability and integrity in
our work.
I hereby acknowledge and accept the above position description as a part of my employment
conditions with the Blind Foundation.
Name:
Signature:
Date:
Note – each individual page of this position description must also be initialled
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