Press release
Layout, text and structure amended – Product finder aids
searching for right packaging machine
LoeschPack launches new website
Altendorf/Bamberg (April 10, 2017) Loesch Verpackungstechnik
is relaunching its website with a new look. It has been optimised
for use on mobile devices, in line with current user trends. A
Loesch Verpackungstechnik GmbH
Industriestr. 1
D-96146 Altendorf
Telephone:
+49 9545 - 449 – 0
Fax:
+49 9545 - 449 – 500
E-mail: [email protected]
Web:
www.loeschpack.com
new product finder, a clear and lighter coloured layout and fully
revised text are other new features.
A month before interpack 2017, LoeschPack is launching its
redesigned website. The website at www.loeschpack.com comes with
an array of new features: A totally newly developed product finder
guides potential buyers step by step to the right machine for their
needs. A three-level system classifies the company’s almost 30
different packaging machines and lines by their precise area of
application, allowing customers to home in on their specific choice.
Machine teasers then provide a concise resource featuring imagery,
specification data and customer benefit listings for the individual
products. “We have focussed heavily on content and usability. We
want visitors to be guided intuitively to our high-grade information
resources,
exactly
matching
their
needs,”
comments
Olaf
Piepenbrock, Managing Partner of LoeschPack’s parent company
Piepenbrock. The text and imagery is supported by high-quality new
video material showing LoeschPack packaging lines in action.
Responsive language talent
The new website is based on the Typo3 technology platform, and has
been programmed for flexible viewing on mobile devices such as
tablets and smartphones. Much faster loading compared to the old
site is an added benefit for users. “As an international business, we
have significantly expanded our language portfolio too: In addition to
English, landing pages are now provided in Spanish, French,
Portuguese and Russian”, reports Piepenbrock. LoeschPack was
provided with professional help and support in designing and
implementing its new website by Osnabrück-based communications
and media agency medienweite, as well as the ranketing agency in
Press release no.
02/2017
Subject
LoeschPack launches new website
Contact
Christoph Krombholz
Marketing Manager
Loesch Verpackungstechnik GmbH
Industriestr. 1
D-96146 Altendorf
Telephone:
+49 9545 449 – 220
Mobile: +49 177 9408 – 220
Fax:
+49 9545 449 – 500
Email: [email protected]
Web:
www.loeschpack.com
Kerken. Working in close collaboration, ideas for the redesign were
devised and a detailed requirements profile for the new online
presence was drawn up. “A modern, user-friendly website is key to a
company’s success. We are delighted that the new site has now gone
live after all the intensive work we have put into it,” Olaf Piepenbrock
concludes.
For the media
The www.loeschpack.com/press page provides the media with all the
latest company-related information, as well as a quick and easy
contact resource.
About Loesch Verpackungstechnik
LoeschPack is a technology and innovation leader in packaging
machines and complete systems for packaging chocolate, chewing
gum, confectionery, dry baked goods, food and non-food products. In
this tremendously dynamic industry, LoeschPack has been a byword
for the highest quality standards, flexible and economical system
solutions and all-around, innovative global service with innovative
service products since 1919.
Product range:
> Fold wrapping machines
> Feeder and buffering systems
> Horizontal flow wrapping machines
> Feeder and buffering systems
> Tray loading systems
> Cartoning and erecting machines
> Complete packaging lines
www.loeschpack.com
About medienweite
Osnabrück-based communications and media agency medienweite
offers long-established expertise in marketing consulting, digital
communications, and conventional corporate communications. The
company
specialises
in
delivering
integrated
communications
solutions, based on a combination of content marketing, corporate
2/3
design, and conventional advertising and promotions. The agency
hosts seminars and workshops on developing social media strategy,
content marketing and viral campaigns.
www.medienweite.de
About ranketing
The internet marketing agency ranketing GmbH was founded in 2007
by search engine expert Birthe Stuijts and IT network specialist Olaf
Kunick in Kerken near Düsseldorf. The name is a combination of
“ranking” and “marketing”, reflecting the agency’s core services:
optimising websites, and developing and implementing online
marketing campaigns to improve search engine rankings and general
findability and visibility on the internet.
http://www.ranketing.de/
Captions
20170404-loe-websiterelaunch-bild.jpg:
The
new
LoeschPack
website’s outstanding features are its clear structuring and intuitive
user guidance. (Image: Loesch Verpackungstechnik)
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