TRADE MISSION TO NEW ZEALAND
Commonwealth Games and Tourism Opportunities
Explore opportunities to attract international
sporting teams to the Sunshine Coast prior to the
2018 Commonwealth Games and connect with New
Zealand Tourism professionals.
About this mission
Sunshine Coast Council is leading a trade mission to Auckland, New
Zealand from 30 August – 4 September 2015.
The key focus of the mission is to develop relationships with key
decision makers attending the Commonwealth Games General
Assembly to be held in Auckland from 1-3 September 2015, with the aim
of attracting Commonwealth teams to train on the Sunshine Coast in the
lead up to the 2018 Gold Coast Commonwealth Games.
The mission will leverage the Sunshine Coast’s key strength as a prime
sporting destination for national and international sporting teams training
and high performance camps.
IMPORTANT INFORMATION
Date: 30 August – 4
September
Location:Auckland
New Zealand
Apply by: 3/8/15
Who should attend?
Sunshine Coast based
organisations, institutions and
businesses including:

Sports venues and support
services

Accommodation providers

Tourism providers with a
focus on NZ
The program will build on the work of Sunshine Coast Council’s
Commonwealth Games Opportunities Forum and help deliver the actions outlined in the Tourism, Sport
and Leisure Industry and Investment Plan developed under the Sunshine Coast Regional Economic
Development Strategy 2013-2030.
The Sunshine Coast’s sport industry has faced rapid development over the past decade coupled with
enhancements to the facilities mix across the region. The Sunshine Coast now has a range of national
standard sports facilities and is supported by a range of high-quality specialist health and medical services,
to provide rehabilitation and recovery facilities and services suitable to national and international sporting
teams.
The Sunshine Coast offers training venues for 13 of the 17 sport disciplines planned for the 2018 Gold
Coast Commonwealth Games. The region’s track record in training high-performance athletes is
evidenced with 10 athletes from the Sunshine Coast representing Australia in the 2012 London Olympics
and nine participating in the 2014 Glasgow Commonwealth Games, showcasing the talent and skills
developing in the region.
New Zealand is our second biggest international tourist market with 39,000 Kiwi’s visiting the Sunshine
Coast in the year to March 2015. This is set to increase with an extended season of Air New Zealand
direct flights to the Sunshine Coast increasing seating capacity by 81% from June 2015. These flights offer
the ability for increased sporting and tourism linkages.
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The region has successfully attracted local and major sporting events to the region for a number of years
and as such, the opportunity is being pursued to create greater leverage in the New Zealand market with
seasonal direct flights between Auckland and the Sunshine Coast, making the Coast more accessible to
this market.
Please note that participation in the mission is an open process and that individual participants may be
competing for market opportunities in the same or similar markets. Sunshine Coast Council conducts
these missions on an equitable basis and will not seek to exclude a participant on the basis that they may
be competing in the same or similar market as another participant.
The attached itinerary is in draft only. Participants are not required to partake of all activities or utilise
the noted travel dates or departure/arrival points. Council reserves the right not to proceed with the mission
if an insufficient number of expressions of interest are received.
Inclusions



Pre-departure briefing from the Sunshine Coast Council team
Benefit from the Sunshine Coast Council’s government and business connections in New Zealand
Post mission support from Council’s Economic Development Team
Cost of participation
Each Trade Mission member will be responsible for their own costs including travel and associated costs
and any specific tailored/individual services. The Sunshine Coast Council will cover the costs of organising
the group meetings and associated arrangements (group transport) as well as a networking dinner event in
Auckland.
Don’t miss out - apply before 7 August 2015
Apply by completing the Expression of Interest form attached. A Sunshine Coast Council representative will
then contact you to facilitate further assessment of whether this mission offers opportunities that are wellmatched to your business.
In order to provide the highest level of service to delegates, places are strictly limited. If your application is
successful we will send you an Event Participation Kit that will contain all of the information you need to
prepare for the mission.
Please note that Austrade will only work with clients that maintain appropriate business ethics, and
demonstrate a commitment to legal obligations including anti-bribery laws, both in Australia and overseas
markets.
Key contact
Geoff Peters | Industry Investment Facilitator | Economic Development
Sunshine Coast Regional Council
Mobile: 0400 442 428
Email: [email protected]
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Draft Mission Program – Auckland, New Zealand
This program will be further refined subject to participant interests to maximise your visit.
Date
Sun 30 Aug
Location
Sunshine Coast
Activity
Travel
Travel
Depart Sunshine Coast
Arrive Auckland
Mon 31 Aug
Auckland
In- Market Briefings
Site Visits – Elite Sporting Facilities
Networking Dinner
Tues 1 Sept
Auckland
Sunshine Coast Region Market
Promotions to Commonwealth Games
Assembly Attendees
Wed 2 Sept
Auckland
Sunshine Coast Region Market
Promotions to Commonwealth Games
Assembly Attendees
Thurs 3 Sept
Auckland
In-Market briefings
Networking Dinner
Friday 4 Sept
Auckland
Travel
Depart Auckland
Arrive Sunshine Coast
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Sunshine Coast Council Trade Mission to New Zealand
30 August 2015 – 4 September 2015
EXPRESSION OF INTEREST
Please complete this form to the best of your abilities and return email by 7 August to:
Geoff Peters | Sunshine Coast Regional Council
[email protected]
or [email protected]
PART A – COMPANY DETAILS
Company name:
ABN:
Address:
Postcode:
Telephone No:
Mobile No:
Email:
Website:
PART B – COMPANY PROFILE
Date of
establishment:
# of employees:
Is the company registered for
GST?
Overview of your offering for the New Zealand market:
Do you currently export and if so to where? Any key existing partnerships?
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PART C – BUSINESS OBJECTIVES
What are your business objectives for this Trade Mission?
Who are your target customers (or sectors) both domestic and overseas?
Who are your key (non-Sunshine Coast) competitors and are you aware of their activities in New
Zealand? What is the key differentiator between yourself and your competitors?
PART D – OTHER INFORMATION
Please supply or attach any solution sales sheet (i.e. marketing collateral, case studies) so that it can be
reviewed for its suitability for this market.
Please also nominate if there are other specific locations in New Zealand that would be beneficial to your
business in establishing market contacts.
PART E - Declaration
Declaration by Authorised Person
I declare that I am authorised by the applicant to complete this form on behalf of the applicant and to sign
and submit this declaration on behalf of the applicant. I further declare that:
 I accept that I will be responsible for my full costs associated with this Trade Mission including all
travel, accommodation, transit and tailored program arrangement costs and I undertake to cover these
costs fully;
 I understand and accept that the Sunshine Coast Council may be required to liaise with other
organisations, including Commonwealth Government Departments, in relation to this application. I
agree to the release of detailed information by these organisations to officers of the Sunshine Coast
Council; and
 The information provided in this application, including attachments, is true and correct to the best of my
knowledge.
Signature:
______________________________________ Date:_______________________
Print name: __________________________________________________________________
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