2012 – 2013
Saxion University of Applied Sciences
Bachelor of Business Administration “Marketing”
Short Degree-course based on three years of previous higher business education
Introduction
The programme
Saxion University of Applied Sciences offers a short degree-
The Short Degree-course Marketing basically consists of one
year of studies: a semester of theory and a practical semester
final thesis and graduation.
course Marketing of two, three or four semesters. Our course
now runs for the sixteenth year.
Aims of the programme
For the final thesis, students set up a research project in the
field of Marketing for and at a company or organization in
The Netherlands or in any country in the world.
After completion of the course, students are awarded the
internationally acknowledged Bachelors Degree of Business
The project is in the company itself, so students gain
Administration in Marketing.
valuable working experience and are able to develop their
personal and professional skills.
Often students are allowed to study in conjunction with their
present studies at their home university, achieving two
The Academy offers two one-year study
degrees (“double degree course”).
routes depending on the student’s prior education:
Saxion’s short degree-course Marketing builds on the
previous three-year education of the student.
1A Semester Business Plan
Semester Final Thesis Graduation Assignment
It offers the latest insights in business strategies,
international marketing strategies, advanced marketing
communication techniques and communication skills.
Much attention is given to the personal development of the
student in our international setting.
Multinational teambuilding and acquiring a variety of
professional skills by means of training sessions and a Final
Thesis Graduation Assignment are all part of the programme.
Furthermore, students improve their English language skills
and gain some knowledge of living and working in a very
different culture.
Students experience how to rely on their own
resourcefulness, creativity and flexibility.
1B Semester Marketing Communication
Semester Final Thesis Graduation Assignment
Students are able to achieve the degree Bachelor of Business
Administration or to achieve a Double Degree in cooperation with their present university.
Additional semesters will be offered to students who do not
fully meet the requirements yet, resulting in one of the
following study routes:
2 Semester Marketing Communication
Semester Business Plan
Semester Final Thesis Graduation Assignment
3 Semester Marketing Communication
Semester International Sales & Account Plan
Semester Business Plan
Semester Final Thesis Graduation Assignment
Courses of our semesters
Students have to adapt to the European and especially Dutch
Business Plan:
of their home country for this period and a very valuable
 Project Business Plan
 Strategic Management
 Strategic Marketing
 Supply Chain Management (including purchasing &
logistics)
 International Law
 Management control
way of living and working. It is a lifetime experience to be out
experience for their future business life.
Many students take the opportunity to visit the major cities in
Europe, thus getting international and cultural impressions,
useful for their future career.
Our additional services
 Sustainable Business & Ethics
 Personal development and various optional training
courses
Applications are judged individually. A personalised
programme is offered in case of redundancies or deficiencies.
Optional:
Marketing Communication:

an extension year
 Project Marketing Communication

traineeship within a company in the Netherlands
 Marketing Communication
 Internet marketing
 Retail Marketing
 Services marketing
 Experience marketing
 Methodology & Market Research
 Budgeting
 Business English
 Personal development skills and various optional training
courses
Students will enjoy the “getting acquainted” camp, an
external training session and excursions to international
companies or institutions.
For the one-year course, students are required to achieve 60
ECTS in order to graduate. Every course is awarded a number
of these points according to the importance and workload for
that particular subject.
Career Prospects
After graduation, students may return to their home country
and commence their career in family enterprises or in
internationally operating companies.
Starting positions may be in the field of marketing like
(assistant) product manager, communication or advertising
assistant, marketing adviser, market researcher or in the field
of (international) business such as sales representative,
account manager, area manager or jobs in the field of
exporting.
The marketeer will to be able to use knowledge, intuition,
skills and experience to hold positions of responsibility at
middle and higher commercial management levels.
Many students decide to continue their education at Saxion
Universities or another University in Europe aiming for a
Learning outcomes
Students learn to link all subjects of the course and learn
about the way those will be used in a professional business
environment.
Getting acquainted with the future professional field is an
important aim as well.
Throughout the semester(s), students work on practical
assignments in groups. They apply knowledge and skills
Master’s Degree. Our Short Degree-course is an excellent
stepping stone for further education.
Entry requirements
Three years of business, economic, marketing, international
trade and/or management education at university level.
Practical work placement assignment or some commercial
work experience. For more information: www.saxion.edu
gained from theory in real business situations.
Costs
The course will be completed by a Final Thesis Graduation
For details of the tuition fees, see: www.saxion.edu
Assignment as the ultimate test of capabilities: the students
will prove they are able to complete a research assignment
Course location
Learning track(s)
and to compile a written and oral report about a topic for and
Deventer
Full-time
in a real business.