NEW TV
RTV 3007 • Intro to Television
NEW TV
• On-Demand
• Web Video Services
• Netflix
• Amazon
• Hulu
• iTunes
• Rebroadcasters
NEW TV COMMONALITIES
• Work on some variation of IP (Internet Protocol)
• Viewership is about 80% TV content
• Not reliably included in ratings and share estimates
• Big users of Internet bandwidth
TOP BROADBAND USE
ON-DEMAND (CABLE TV)
• First developed as Near Video on Demand in the
1990s
• Recently growing. About 3% of total TV viewership.
• Some ratings include on-demand viewings within 3
days of original broadcasts.
• Includes original ads for about 3 days, then
switches to shorter ads.
ON-DEMAND (CABLE TV)
• Cable companies love on-demand: keeps
customers tethered to cable. Comcast customers
watch 400 million hours per month
• Networks like on-demand: they can keep their
fragmented “appointment TV” together by offering
more flexible scheduling
WEB VIDEO SERVICES
• Netflix
• Amazon Instant Video
• Hulu & HuluPlus
• iTunes
WEB VIDEO SERVICES
• Web Video Services pay content producers for
rights to shows
• Netflix, Amazon & Hulu are available on most
“smart” platforms: computers, tablets, phones,
streaming TV devices, smart game consoles, smart
TVs, smart blu-ray players
• iTunes is only offered on Apple products (except
computers)
WEB VIDEO SERVICES – LET’S GET REAL
NETFLIX
• Established 1997 as DVD delivery system
• 2007 – 1 billion DVDs delivered
• 2008- Netflix begins switch to online services
• 2010 – Netflix ceases to be top US postal customer
and becomes top user of Internet bandwidth
• 2013 – 30 million US subscribers, 40 million
worldwide
NETFLIX PROGRAMMING
• TV shows – 80% of Netflix viewership
• Original programming
• House of Cards – 2013
• Orange Is the New Black – 2013
• The Defenders (Marvel TV) – 2015
• Repurposed TV
• Arrested Development – 2011
• Netflix does not release ratings.
AMAZON INSTANT VIDEO
• About 2% of Web video services in US
• Much larger database of movies & TV shows than
Netflix
• Mostly Pay-Per-View: Current TV episodes are
available for $1.99 ($2.99 for HD)
• Current movies are available for $3.99-$14.99
AMAZON INSTANT VIDEO
• Original Programming
• Alpha House - 2013
• Betas – 2013
• Several series for children
• Amazon Studios
• Anyone can submit a script or video pilot
• Projects are reviewed by Amazon & Internet audience
• 12 projects have been funded, including Betas
HULU & HULU PLUS
• Shows on-demand TV shows (with ads)
• Also features clips, trailers, behind-the-scenes
• Mostly broadcast networks (but cable increasing)
• Hulu plus access on more devices, more content
• Original Programming
• Battleground - 2012
• A Day in the Life - 2012
ITUNES
• Flies below the radar in most mentions of Web
video services
• Biggest music vendor in the US since 2008
• “Rents” access to movies & TV shows with option to
“own” as part of FairPlay rights management
system.
• Not in the original TV programming business (yet)
REBROADCASTERS
• Rebroadcasters “re-broadcast” TV and cable
networks live over the Internet
• Many illegal rebroadcasters have been shut down
• Broadcast & cable networks fight the legal ones
• Aero uses (legal) mini transmitters to transmit
broadcasts over the Internet
• NFL has threatened to move games to pay-only TV
THE EVOLUTION OF TV SETS