Hearts Beat Back:
The Heart of New Ulm
Project
Cindy Winters - October 2012
Multi-sector Partnership
• Employers/businesses • Local college
• City of New Ulm
• New Ulm Medical
Center
• Chamber of
Commerce
• Brown County
Public Health
• Churches
• Community
• School District
Members
• Local media outlets
Project Sections
The project includes community education, medical
interventions, environmental and policychanges,
concurrent in the following spheres of influence:
Healthcare Community
Worksite
Healthcare
HeartBeat Connections Program
• High risk patients proactively identified
from the medical record
• Welcome packet, educational materials,
and 1:1 telephonic coaching with a health
professional
• Addresses major risk factors such as high
cholesterol, blood pressure, nutrition,
exercise, and stress
Healthcare Continued
Grand Rounds
• Quarterly provider education seminars National and
regional scientific experts
• 90% of all local providers
attended at least 1 session
Community
Heart Health Screenings
5221 screened in year 1(2009)
3215 in year 3 (2011)
Multiple Community Health Challenges
Increasing activity
Increasing fruits/vegetables
Weight management
Making small manageable changes
Community
Community Summits
Conducted annually to provide Project update and
inspire people to make healthy lifestyle changes
FoodWorks
•
Work with local restaurants, grocery and
convenience stores to develop more
healthy, affordable items
• “What’s Cooking New Ulm?” TV show
Farmer’s Market Program
• Provide training to local agricultural commodity producers
• Extend season at KNUJ Farmers Market
• Increase vendors at KNUJ
Farmers Market
• Increase individuals purchasing
shares from a CSA
• Promote New Ulm agricultural
commodities programs and
outlets through an integrated marketing campaign
• Provide workshops to residents on farm-to-table, growing,
buying, preparing, cooking and preserving agricultural
commodities
Program Partners
This funding and program exists thanks to our partners:
Growing Green at Putting Green, Inc., Guldan Family
Farm, KNUJ Radio, New Ulm Medical Center,
University of Minnesota and University of Minnesota
Extension.
Worksite
• Environment/Culture audits,
e-newsletter
• Quarterly employee
challenge programs
• Annual Employer Summit &
Hot Topics Breakfast
Speakers Bureau
• Employee health screenings
• Well Worksite award program
Snap Shot of some screening results of 56073
Zip Code Residents Age 18 +
Cohort
2009
2011
n=1766
% Current Smokers
6.3
5.3
% Sufficient Physical Activity
68.4
77.0*
% Sufficient fruit/veg ≥ 5
18.5
31.5*
% NU Lifestyle score 8 or 10
47.7
58.4*
% Daily Aspirin Use
28.5
35.6*
% Medication for Diabetes
4.1
6.5*
% Medication for Hypertension
25.9
30.6*
% 100% Medication Adherence
67.7
70.5*
% Hypertensiveł
24
18.8*
% High Total Serum Cholesterol (>200mg/dl)
49.4
42.8*
% Obese (BMI>30)
36
35.6
High Glucose (>100mg/gl)
26.6
23.2
ł systolic bp (140+) and diastolic bp (90+) according to JNC VII report in 2003
*significant change at alpha = 0.05 compared to 2009
Outcomes: Process
• Key contributing factors to our population
health outcome results are the process
outcomes.
• 68% of survey respondents report some level
of HONU engagement in the past year.
• 81% of residents are very satisfied or
satisfied with what HONU is doing in the
community.
• Engagement at every level of the community:
businesses, city, media, schools, public
health department, legislators, etc.
Policy Initiatives
Community Transformation Grant
– Small Communities
• Include Brown Co. representatives on HONU
Steering Committee
• Expand SWAP IT to DROP It to all of Brown
County
• Work with City of New Ulm and County
Commissioners to adopt a Complete Streets
Resolution
• Increase number of trained Freedom from
Smoking Facilitators
Contact Information
Cindy Winters
Community Programs and
Public Policy Specialist
Hearts Beat Back: The Heart of New Ulm Project
E-mail: [email protected]
Phone: 507-217-5548