Sample email and voicemail messages
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Recruitment email
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Fundraising email
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Bank Day email
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Event info email
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Thank-you email, goal met
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Thank-you email, goal not met
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CEO Voicemail messages
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CEO Letter to recruit co-captains
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CEO Challenge letter
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CEO Vendor letter
Download resources from marchforbabies.org/teams
Team Captain Handbook
Team Goal Poster
National Incentive Flyer
FLyerFlyer
How Your Support Helps Poster
Local Pin-Up Campaign Details
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Local Ambassador Poster
Recruitment email
Subject: Walking together for stronger, healthier babies
It’sMarchforBabies®season,and[COMPANY]wouldlikeyoutojoinourteaminsupportofthe
MarchofDimes.
Needareasontowalkwithus?Howaboutnearlyhalfamillionreasons:that’showmany
babiesareborntoosooneveryyearintheUnitedStates—[NUMBERFROMperistats.org]of
themrightherein[STATE].
Withyouonourteam,wecangivefamilieshopebyraisingmoneytofundlifesavingresearch
andprogramsthathelpmomsandbabies.
Ourgoalistoraise$[AMOUNT].
Toreachthatgoal,weneedatleast[20PERCENTOFSTAFF]peopletosignuptoraisemoney
andwalk.
Canwecountyouin?
Gettingstartediseasy.Justgotomarchforbabies.org/TEAMNAMEandclick“jointhisteam.”
Andcheckoutourfundraisinghere.
[NAME]
MarchforBabiesTeamCaptain
[EMAIL]
P.S.Savethedate:oureventtakesplaceon[DATE]at[LOCATION].
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Fundraising email
Subject: March for Babies 2017 — Join us
Team,it’stimetokickitintohighgear!
WalkinginMarchforBabies®isagreatwaytoraiseawarenessaboutthehundredsof
thousandsofbabiesbornprematurelyorwithbirthdefects.Buttomakearealimpacton
improvingbabies’health,weneedtofirstraisemoney.
Youcandoit!Fundraisingisfastandeasy,andgreattoolsareavailabletoyouonline:
Stepone:Visitourfundraisingpageatmarchforbabies.org/(TEAMNAME)
Steptwo:Createyourpersonalpage.
Stepthree:Importyouremailcontacts,thensendanotetofriends,familyandeveryoneyou
know,tellingthemaboutthewalk,yourgoalandhowtohelp.
Youcandownloadbadgestouseinyouremailsignatureoronyourblog.Reachmorefriendsby
sharingyourfundraisingpageonFacebook.Also,theMarchforBabiesiPhone®orAndroidapp
makefundraisingon-the-goabreeze.
We’reonourway:Thereare[NUMBER]weeksuntilMarchforBabies,andwe’vealreadyraised
$[NUMBER]towardourgoalof$[NUMBER].
Goteam!
[NAME]
TeamCaptain
[EMAIL]
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Bank Day email
Subject: Bring in your March for Babies cash and check donations
We’vegotoureyesontheprize—helpingmorebabiesgetahealthystart!
Daystogo:[NUMBER]
Moneyraised:$[NUMBER]
Ourgoal:$[NUMBER]
Ifyou’vecollectedanychecksorcashdonations,wehaveacollectiondayon[DATE]between
[HOUR]and[HOUR].Juststopby[LOCATION]todropthemoff.
You’reallsuperstarstome,butI’dliketogiveaspecialshoutoutto[NAME]whohasraised
$[NUMBER].Greatjob!
Keepreachingoutwithemailstofriends,family,co-workersandeveryoneelseyouknow!
[NAME]
TeamCaptain
[EMAIL]
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Event info email
Subject: March for Babies day, time and place
We’reinthefinalstretch,Team!Withthebigdayonlyoneweekaway,allyourhardworkwill
soonbepayingoffandbringinghopetofamiliesaroundtownandaroundthecountry.
Daystogo:[NUMBER]
Moneyraised:$[NUMBER]
Ourgoal:$[NUMBER]
Pleasekeepthosedonationscoming!Nowisagoodtimetofollowupwithfamilyandfriends.
PostyourprogresstotheFacebookapp.UseouriPhone®orAndroidappforon-the-go
fundraising.Sendletterstopeoplewhopreferaphysicalreminder.
AndbesuretomarkyourcalendarforMarchforBabies®:[DATE],[LOCATION].We’remeeting
at[TIME]foragroupphotoandtostartthewalktogether.
Printouttheattachedeventinformation.Theaddress,amini-mapandmycellnumberare
includedhereincaseyouneedtoreachmeonthedayoftheevent.
Thankyouforyourincredibleefforts!
[NAME]
TeamCaptain
[EMAIL]
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Thank-you email, goal met
Subject: We did it!
Wereachedourgoal!I’mthrilledtoannouncethatweraised$[NUMBER].Rightnow,
thousandsofbabiesarestrugglingwithbirthdefectsorsevereillnessbecausetheywereborn
toosoon.Thankstoyou,we’refundingresearchtofindanswersanddeveloppreventionsfor
prematurebirthsomorefamiliescanavoidthisfrighteningexperience.
That’swhatthiswasallabout.Youraisedmoney,youwalkedandyoushowedjusthowdeeply
[COMPANY]caresaboutimprovingthehealthofbabies.
Congratulations,andofcourse,thankyou,thankyou,thankyou!
I’veattachedmyfavoriteteamphoto.
Fantasticjob.
[NAME]
TeamCaptain
[EMAIL]
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Thank-you email, goal not met
Subject: Our March for Babies goal is within reach
Team,we’realmostthere!
MarchforBabies®maybeover,butthereisstillmorewecando.Everybabydeservesahealthy
startinlife.Beingborntoosooncanleadtoalifetimeofchallenges.Peoplelikeyouandmecan
changeallthat.Solet’skeepourgoodworkgoing!
Toreachourgoalof$[NUMBER],followupwithpeopleyoureachedouttobuthaven’theard
backfromandletyourFacebookfriendsknowthatthereisstilltimetogive.
Raised:$[NUMBER]
Needed:$[NUMBER]
Wearesoclosetomeetingourgoal—Iknowwecandoit!
Thankyousomuchforallyoureffort!
[NAME]
TeamCaptain
[EMAIL]
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CEO Voicemail messages
Thesevoicemailscriptscanbeusedasisorasjumping-offpointsforyourCEOorexecutive
championtoreinforceyourcompany’scommitmenttoMarchforBabies.
5weekstogo
Hi,thisis[NAMEANDTITLE].Allbabiesneedhelp,butsomeneedmorethanothers.That’s
why[COMPANY]iswalkinginthe2017MarchforBabiesevent.We’reraising$[NUMBER]so
theMarchofDimescanhelpreducetherateofpretermbirthinourcommunity.Whatabout
you?WalkwithusormakeadonationtodaybycontactingourTeamCaptain,[NAME].Thank
you.
4weekstogo
Thisis[NAMEANDTITLE],andMarchforBabiesisjust4weeksaway!Whatcanyoudotohelp
usreachourfundraisinggoalof$[NUMBER]?Plenty.Shareyourpersonalfundraisingpagewith
familyandfriends,andpostthelinkinyoursocialmediaspaces.Also,usingtheiPhone®or
Androidappcanmakeyourfundraisingawholeloteasier.Remember,youreffortshelpbring
realhelptorealfamilies.
3weekstogo
Goodmorning!Thisis[NAMEANDTITLE]withaMarchforBabiesupdate.Sofar,youhave
raised$[NUMBER].Thisisgreatnewsforourcommunity’sbabiesandfamilies.Butwith3
weekstoreach,andhopefullyexceed,ourgoalof$[NUMBER],nowisthetimetostepupour
efforts.Thankyouandkeepupthegreatwork!
2weekstogo
Thisis[NAMEANDTITLE],askingyoutosaveaveryimportantdate.OurMarchforBabieswalk
ison[DATE]at[LOCATION].Withjust2weekslefttohitour$[NUMBER]goal,let’sstepitupby
reachingout,raisingmoneyandkeepingoureyesontheprize—helpingmoms,babiesand
families.Ilookforwardtowalkingwithyouall!
1weektogo
Hello,thisis[NAMEANDTITLE].MarchforBabiesisjust1weekaway!Nowisthetimetomake
thesefinaldayscount.Sendoutthoselastreminderstofamilyandfriendstohelpusreachour
goalof$[NUMBER]!Wecareaboutbabies,andnothingwillstopusfromreachingourgoal,but
wecan’tdoitwithoutyou.Thankyou!
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CEO Letter to recruit co-captains
AskyourCEOtosendthisletterasamemotoalldepartmentheadstoappointtheircaptains.
Subject: Your support of March for Babies is requested
MarchforBabies®seasonishere,and[COMPANY]wouldlikeyoutojoinourteaminsupportof
theMarchofDimes.
Everyyear,nearlyhalfamillionbabiesareborntoosoonintheUnitedStates—[NUMBER
FROMperistats.org]ofthemrightherein[STATE].Havingaprematurebabyisafrightening
experiencethattoomanyfamiliesmustendure.Together,wecanchangethat.
Themoneyweraiseasateamwillhelpfundlifesavingresearch,andprogramsinour
communityandaroundthecountrythathelpmomshavehealthierpregnanciesandbabies
beginhealthylives.
[CEOOREXECUTIVENAME]willleadtheevent,butwecan’treachourgoalwithoutyou.
Here’showyoucanhelp:
o Appointonecaptainforevery50to100peopleinyourdepartment.[CEOOREXECUTIVE
NAME]willworkwithcaptainstosetdepartmentgoals.Weencourageteammembers
toraiseatleast$200.
o Raise$1,000ormoreandbecomeaChampionforBabies!
o Supportcaptainsbyofferingthemanyresourcestheyneed.Callonthemtoupdatethe
teamduringstaffmeetings.
o Provideincentivessuchasapaidvacationdaytoencourageeveryonetoraisemoney.
o WalkinMarchforBabieson[DATE].
OurTeamCaptaintrainingtakesplaceon[DATE].Pleasechooseyourcaptainsbeforethen,
sowecankickoffourcampaignandstartraisingmoneytoreachourgoal.
Thankyou!
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CEO Challenge letter
HaveyourCEOsignthislettertosendtootherlocalbusinessesparticipatinginMarchfor
Babies.Personalizetheletterandprintonyourcompanyletterhead.
[Subject line for email format: Are you up for a challenge?]
Dear[NAME]:
Sometimestoreachanambitiousgoalyouhavetouptheante.That’swhyI’mproposinga
friendlyMarchforBabies®challenge.Let’sseewhichcompany’semployeesraisemoremoney
tohelpbabiesin[AREA].Webothhaveaboutthesamenumberofemployees,soitshouldbea
fairtest.However,Ifeelconfidentthatmystaffisprimedtoraisefundsandwalk!
Whatarethestakes?The2ndplacecompany’sexecutiveteamwillhosttheexecutiveteamof
thewinningcompanyata[STEAK/COOKOUT/BBQ].
Thegoodnewsisthattherealwinnerswillbethe[NUMBERFROMperistats.org]babiesborn
eachyearin[STATE].TogetherwecandomoretohelptheMarchofDimesimprovethehealth
ofbabies.
Letthegamesbegin.
Sincerely,
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CEO Vendor letter
YourCEOorCFOcansendthislettertoyourvendorsandbusinessassociatesaskingforsupport
ofyourteamwithadonation.Youmayalsocustomizethelettertorequestin-kinddonationsor
sponsorship.Printonyourcompanyletterhead.
[Subject line for email version: [AREA]’s babies need your help!
Dear[NAME]:
On[DATE],ourcompanywillbewalkinginMarchforBabies®.
Ourpurposeisclear.Prematurebirthisthe#1killerofnewborns.Andit’stheMarchofDimes
prioritywhenitcomestohelpingbabies.Familiesarefacingseriouschallenges,andtogether
wecanchangethat.
[COMPANY]hassetagoaltoraise$[NUMBER],andwewouldlikeyoursupportof
$[SUGGESTEDAMOUNT].ThemoneyweraisewillhelptheMarchofDimesfundlifesaving
researchandprogramsthathelpmomsherein[COMMUNITY]havehealthybabies.
Pleasecallmeat[PHONENUMBER]ifyouhaveanyquestions.Andbesuretovisitourteam
fundraisingpageatmarchforbabies.org/TEAMNAMEtomakeadonation.
Thankyou!
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