Presenting at Events Worksheet
Build Your Business Faster! Get in front of as many of your BEST potential customers
as quickly as possible to sell your programs and products and collect your best qualified
leads!
This SINGLE best way to do this is through live or online training events which give you
more visibility, more authority, more clients, more money, more impact!
For this module we are going to assume that you have your signature talk or training
developed, and that you know exactly what the outcome of your talk is…..
Now, let’s Present!
Step #1 CHOOSE: HOSTED OR SELF-HOSTED?
A. __________Hosted Speaking Events
You get in front of a group of people someone else has gathered. Obviously, the
closer the group is to your ideal target audience, the better. At the same time, if you
REALLY want to grow your business, and you have an opportunity to speak and
present almost anywhere – take it! You will get leads, referrals, build your network, gain
endorsement and testimonials, and get valuable experience!
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Chamber of Commerce
Community Functions
Educational Groups &
Universities
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Networking functions
Radio & TV Interviews
Service Groups
Other people’s events
MeetUp Groups
What specific action steps will you take to get booked at a Hosted Event?
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B. ____________Self-Hosted Speaking Events
You do the work:
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Book the space
Gather the group
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Collect Registration Information
Fees
Run the event
What specific action steps will you take to stage your Hosted Event?
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Step #2 CHOOSE: Online OR Offline?
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Webinars
Summits
Podcasts
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Presentations
Workshops
Retreats
What specific action steps will you take NEXT to make this a reality?
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Step #3: Choose 1-3 Marketing Strategies
Which strategies will you START with? Choose 1-3 of the 5 different strategies, then
choose which tactics you will FOCUS on under each strategy. Next, write the specific
action steps you will COMMIT to completing.
Be careful not to choose too many to start. You will start small, and add more
strategies, tactics, and action steps as you grow. Baby Steps!
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1. Email Series
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Your list
Affiliate emails
Joint Venture emails
What specific action steps will you take NEXT to make this a reality?
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4.
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2. Social Media Posts and Teasers
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Facebook
LinkedIn
Twitter
Periscope
SnapChat
Instagram
Other
What specific action steps will you take NEXT to make this a reality?
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3. Online Ads
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Social Media
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Facebook
LinkedIn
YouTube
Etc.
Pay-per-click – Google
What specific action steps will you take NEXT to make this a reality?
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4. Offline Ads
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Paid & free ads
Newspaper
Magazines
Radio
Flyers
What specific action steps will you take NEXT to make this a reality?
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5. Press Releases/Interviews:
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Newspaper
Television
Radio
What specific action steps will you take NEXT to make this a reality?
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6. Event Brite – Create Invitation and Post on:
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Email
Website
Blog
Facebook
Twitter
Instagram
Other
What specific action steps will you take NEXT to make this a reality?
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