Short Term Podiatry Marketing Strategy Time Line
Task
Details of task
Inform members about • Write article for Pod Now
campaign
Content of leaflets
• Copy written
collated
• Images collated
All provided to design agency
Request all outstanding Request:
information from
• University logo artwork &
schools of podiatry
colours
(SOP)
• School contact details for
printing (name, phone no, email, website)
• Inspirer numbers (1 per
student)
• Alumni numbers
• Active podiatrist / local contact
numbers
• Number and name of local
NHS Podiatry department (to
ensure no overlap)
• Number and names of local
branches (to ensure no
overlap)
• Banner order yes / no
• Contact details for printing on
banner
• Contact name & e-mail
address (admin use only)
Responsibility of
•
Jill Woods
•
•
Jill Woods
Gilly Mehraban
•
Lauren Gauge
Notes
Deadline
Published in
May Pod Now
29th April 16
4th May 16
Task
Details of task
•
Obtain 2015 UCAS stats •
•
Canvassing students
reminder & letter
templates sent
•
•
•
Canvas students
•
Collate details of
inspirers
•
Notes
Deadline
Delivery address
Jill Woods
Alison Hart
6th May 16
Lauren Gauge
10th May 16
•
SOP
10th May 16
onwards
•
•
SOP
Lauren Gauge – for
those SOP requiring
admin support
SOP
10th May 16
onwards
Commission report from
•
UCAS to provide base line
•
stats for 2015 applications
Report stats to all involved
once received
E-mail SOP to remind them to •
canvas all undergrad students
to find out who inspired them
to study podiatry
Send all schools the letter
templates with instructions
Tell them that the leaflets will
be delivered to them on June
3rd
E-mail request sent to every
undergraduate podiatry
student with attachment as
per template
Provide clear deadline date &
return instructions
SOP to confirm Alumni •
& active contacts
Responsibility of
SOP to collate all contact
details of inspirers
To liaise with university alumni •
association & ascertain
11th May 16
Task
Details of task
•
•
SOP to provide all
required background
info to COP
•
•
•
•
•
•
•
•
•
•
Web resource page
established
•
•
Responsibility of
arrangements for contacting
registered alumni
Confirm the number of
podiatry alumni on record
To identify active local
podiatrists & ascertain contact
details
University logo artwork &
•
colours
School contact details for
printing (name, phone no, email, website)
Inspirer numbers (1 per
student)
Alumni numbers
Active podiatrist / local contact
numbers
Number and name of local
NHS Podiatry department (to
ensure no overlap)
Number and names of local
branches (to ensure no
overlap)
Banner order yes / no
Contact details for printing on
banner
Contact name & e-mail
address (admin use only)
Delivery address
Page set up on the members
•
area to carry all campaign
•
Notes
11th May 16
SOP
Adam Thomas
Andy Stow
Deadline
N.B. Adam is away !
11th May 16
onwards
Task
Details of task
information and resources
(possibly on Podiatry careers
website for ease)
Letter templates to be
uploaded
•
Alison Hart
•
Once orders for banners have
been confirmed a brief needs
giving to the design agency
•
Lauren Gauge
•
Consent forms to be produced
for practitioner / student &
patient consent for news
stories
Upload to resources Page
Initial leaflet designs created
and sent to COP
Proofs supplied to each school
Deadline for amendments set
at 18th May
Invite all SOP to submit a blog
post for the podiatry careers
blog, showcasing their course,
facilities & the student
experience
Produce blog writing
guidelines
All schools to have returned
any amends by today
Final version discussed at ATF
meeting
•
Alison Hart
•
Blacksmiths
•
Lauren Gauge
•
Lauren Gauge
•
Jill Woods
•
Lauren Gauge
•
Banner design
* N.B. one standard
sized 2’ x 8’ being
produced
Create consent forms
Leaflet production
•
•
•
SOP blog posts
•
•
Leaflet production
Responsibility of
•
•
Notes
N.B. this is a day Lauren doesn’t
work so will need covering and
Adam is away!!
Deadline
12th May 16
13th May 16
This is a day Lauren doesn’t work
so will need covering
13th May 16
17th May 16
18th May 16
Task
Details of task
•
Banner design
presented
•
Circulate links
Notes
Deadline
18th May 16
•
Blacksmiths
•
Lauren Gauge
5 press release templates to be
•
produced focusing on:
•
• Graduate employment rate
• Student story
• Patient story
• Local event
• Podiatry department news
• Guidelines on submitting press
releases written
• All uploaded to the resources
page
• Links to the resources section •
of the website for the consent
forms for all press release
stories, press release
templates and guidelines
• Explanation of use to be
included in the e-mail
• List of dates that press
releases are to be sent out on
included
Adam Thomas
Clare Richards
20th May
Lauren Gauge
24th May 16
•
Press releases &
guidelines produced
Print run confirmed to
Blacksmiths
Initial designs presented at
ATF meeting
Designs circulated to schools
not present for approval
Deadline set for feedback 24th
May
Responsibility of
Task
Details of task
Responsibility of
Notes
Deadline
Banner design
•
Final amends from SOP given
to Blacksmiths
•
Lauren Gauge
24th May 16
Leaflet production
•
Final proofs sent to COP
•
Blacksmiths
24th May 16
•
Lauren Gauge
25th May 16
•
Lauren Gauge
25th May 16
•
Blacksmiths / printers
31st May 16
•
SOP
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
31st May 16
onwards
31st May 16
•
•
•
Lauren Gauge
Andy Stow
Jo Walkworth
Inform members about Use text from Pod Now to write :
campaign
• Notice for e-newsletter
• Text for members area of
website
• Provide both to Andy Stow
Leaflet production
Go ahead for leaflet printing
given to Blacksmiths
Banner production &
• Banners printed
delivery
Delivered to each SOP
Display banner
• Schools to display banner in
desired location
st
Post 1 blog post
• 1st blog post to be posted on
podiatry careers website
• Links to be posted on social
media
Relevant University social media
accounts to be connected
Social media activity
• Central social media activity to
be increased to focus on SOP
& telling podiatry careers
stories – ensuring activity
every day
• Using #ProudtobeaPod
• Connect with trade on social
media to promote pod careers
To run June
onwards
Task
Leaflet printing &
delivery
Details of task
•
•
•
•
Connect with
influencers
•
•
•
•
Connect with Alumni
•
•
Connect with active
podiatrists & local
contacts
•
•
•
Responsibility of
Deadline
Marketing agency /
printers
3rd June 16
•
SOP / Lauren Gauge
From 3rd June
16 onwards
•
•
Andy Stow
SOP / Alumni office /
Lauren Guage
Up to 14 different styles of
•
leaflets printed
Leaflets delivered to individual
schools as per provided
delivery address
Generic leaflets delivered to
COP
A pdf version of the leaflet to
be e-mailed to COP
Collate contact details
returned from students
Send postal letters with 4
leaflets to each postal contact
Send e-mail with pdf leaflet to
all e-mail contacts
Add pdf of leaflet to resources
page
Alumni contact details made
available
Alumni letters to be sent out
with 4 leaflets
Letters to be sent out to
identified branches with 100
generic leaflets
Letters to be sent out to local
NHS Podiatry department
heads with 100 leaflets
Letters to be sent out to
individuals identified by the
Notes
Lauren Guage
•
SOP / Lauren Gauge
•
SOP / Lauren Gauge
From 3rd June
16 onwards
From 3rd June
16 onwards
Task
Details of task
Inform trade
organisations
•
E-mail signature
update
•
Press release issued
•
Post 2nd blog post
•
•
•
Campaign update
•
Post 3rd blog post
•
•
•
school as active locally with 4
leaflets each
Write to all associated trade
organisation to advise them of
campaign & include 4 leaflets
All SOP to be encouraged to
update their e-mail signature
to include a recruitment
message & link to University
Podiatry page
1st press release to be
distributed to all local media
contacts
2nd blog post to be posted on
podiatry careers website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
Campaign update to be sent to
all of the SOP
3rd blog post to be posted on
podiatry careers website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
Responsibility of
Notes
Deadline
•
Adam Thomas
6th June 16
•
•
Lauren Gauge
SOP
7th June 16
SOP / Lauren Gauge
20th June 16
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
14th June 16
•
Lauren Gauge
6th July 16
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
5th July 16
Task
Details of task
Press release issued
•
PR update
•
Post 4th blog post
•
•
•
Post 5th blog post
•
•
•
PR update
•
Local update
•
Post 6th blog post
•
2nd press release to be
distributed to all local media
contacts
Coverage obtained from 1st
press release to be collated &
circulated
4th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
5th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
Coverage obtained from 2nd
press release to be collated &
circulated
SOP to report back on local
activity & application numbers
6th blog post to be edited &
posted on podiatry careers
website
Responsibility of
Notes
Deadline
•
SOP / Lauren Gauge
18th July 16
•
•
CERES
Clare Richards
20th July 16
•
•
•
Lauren Guauge
Alison Hart
Jo Walkworth
26th July 16
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
9th Aug 16
•
•
CERES
Calre Richards
19th Aug 16
•
SOP
22nd Aug 16
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
30th Aug 16
Task
Details of task
•
•
Campaign update
•
Press release issued
•
Post 7th blog post
•
•
•
Links to be posted on social
media
Relevant University social
media accounts to be
connected
Campaign update to be sent to
all of the SOP
3rd press release to be
distributed to all local media
contacts
7th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
Responsibility of
Notes
Deadline
•
Lauren Gauge
31st Aug 16
•
SOP / Lauren Gauge
13th Sept 16
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
20th Sept 16
Campaign update
•
Campaign update to be sent to •
all of the SOP
Lauren Gauge
12th Oct 16
Post 8th blog post
•
8th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
11th Oct 16
•
•
Task
Details of task
Responsibility of
Notes
Deadline
PR update
•
Coverage obtained from 3rd
press release to be collated &
circulated
•
•
CERES
Clare Richards
21st Oct 16
Post 9th blog post
•
9th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
4th press release to be
distributed to all local media
contacts
10th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
25th Oct 16
•
SOP / Lauren Gauge
15th Nov 16
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
15th Nov 16
•
•
Press release issued
•
Post 10th blog post
•
•
•
Local update
•
SOP to report back on local
•
activity & application numbers
SOP
28th Nov 16
Campaign update
•
Campaign update to be sent to •
all of the SOP
Lauren Gauge
30th Nov 16
Task
Post 11th blog post
Details of task
•
•
•
PR update
•
Post 12th blog post
•
•
•
Post 13th blog post
•
•
•
Post 14th blog post
•
11th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
Coverage obtained from 4th
press release to be collated &
circulated
12th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
13th blog post to be edited &
posted on podiatry careers
website
Links to be posted on social
media
Relevant University social
media accounts to be
connected
14th blog post to be edited &
posted on podiatry careers
website
Responsibility of
Notes
Deadline
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
6th Dec 16
•
•
CERES
Clare Richards
16th Dec 16
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
27th Dec 16
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
10th Jan 17
•
•
•
Lauren Gauge
Alison Hart
Jo Walkworth
24th Jan 17
Task
Details of task
•
•
Press release issued
•
Local update
•
PR update
•
Project review
•
Links to be posted on social
media
Relevant University social
media accounts to be
connected
5th press release to be
distributed to all local media
contacts
SOP to report back on local
activity & application numbers
Coverage obtained from 5th
press release to be collated &
circulated
Project review to be carried
out and document circulated
for discussion
Responsibility of
Notes
Deadline
•
SOP / Lauren Gauge
17th Jan 17
•
SOP
27th Jan 17
•
•
CERES
Clare Richards
3rd Feb 17
•
•
Adam Thomas
Alison Hart
10th Feb 17