ENGAGE THE GLOBAL GAME COMMUNITY
UBMGameNetwork.com
Global Game Industry Landscape & Trends
4.1%
North America
YoY growth
$118.6 Billion
value of the global game market
by 2019
UBM GAME NETWORK
7.3%
Europe, Middle-East &
Africa YoY growth
51%
Latin America
YoY growth
10.7%
Asia-Pacific
YoY growth
10,513
game-related
organizations
worldwide with
$52.5Bn
18,334
value of the mobile
game market by 2019
locations
Sources:
Newzoo Global Games Market Report Q2 2016
DFC Intelligence Video Game Market Overview April 2016
Dave Perry 2016 Game Industry Map
UBMGameNetwork.com
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Global Audience With Purchasing Power
Purchasing Habits
UBM GAME NETWORK
Annual Spend
Hardware
97%
67%
evaluate and specify
tools and technologies
during pre-production
and throughout the
development cycle
used GDC and
Gamasutra.com to
research tools and
services to purchase
$10k+ (30%)
$50k+ (17%)
$100k+ (12%)
$1M+ (7%)
Software
$10k+ (28%)
$50k+ (17%)
$100k+ (12%)
51%
40%
are involved in the
purchasing process
for tools, services,
hardware, software
and technologies
purchase
development
tools directly
from vendors
$1M+ (7%)
Services
$10k+ (35%)
$50k+ (22%)
$100k+ (17%)
$1M+ (8%)
Source: UBM Game Network Purchasing Survey 2016
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UBM GAME NETWORK
Events
November 2 - 3, 2016
Park Central Hotel
San Francisco, CA
VRDConf.com
February 27 - March 3, 2017
Expo: March 1-3, 2017
Moscone Convention Center
San Francisco, CA
GDConf.com
August 15 - 16, 2016
Expo: August 15 - 16, 2016
Cologne Congress-Centrum Ost
Cologne, Germany
GDCEurope.com
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GAME DEVELOPERS CONFERENCE 2016
361
27,000
600
95%
44%
GDC remains essential for
people in the industry to learn
exhibitors
& sponsors
of exhibitors are
satisfied with GDC
Motivating, inspiring, fun.”
– Dana Cowley,
Senior Marketing Manager
at Epic Games
attendees
of attendees spend more than 5
hours in the Expo
32%
international
sessions
and make contacts.”
– Tom Olson, Director, Graphics
Research at ARM
862
media attendees
3,000
stories
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GAME DEVELOPERS CONFERENCE 2016
With humble beginnings as an informal gathering of about 25 developers in the living room of a notable
game designer 30 years ago, GDC continues to be the premier event for the game development community.
Advocacy
Business, Marketing
& Management
Audio
UBMGameNetwork.com
Design
5 days
8 tracks
Visual Arts
Programming
Production
Monetization
(sponsored)
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GAME DEVELOPERS CONFERENCE 2016
Our summits address defined sectors, unique interests and specific trends within the industry. These summits
evolve year after year to meet the needs of developers, and respond to new genres and opportunities today.
AI Summit
Community Management
Free to Play
GDC Education Summit
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eSports
Game Narrative Summit
Independent Games
Summit
Smartphone &
Tablet Games Summit
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GAME DEVELOPERS CONFERENCE 2016
GDC Attendees represent various disciplines
AUDIO
17%
BUSINESS/MANAGEMENT
GAME DESIGN
45%
PRODUCTION
38%
40%
PROGRAMMING/ENGINEERING
VISUAL ARTS
OTHER
GDC Attendees work across a wide range of markets
43%
29%
34%
10%
Smartphone Game Market
35%
PC/Mac
Downloadable Market
29%
Tablet Game Market
23%
onsole Retail
C
Game Market
22%
Other
19%
Virtual Reality Market
19%
eb Browser
W
Game Market
20%
30%
40%
11%
Handheld Game Market
7%
Game Academia
7%
Game Marketing/PR
6%
ame Tools/
G
Middleware Market
6%
Game Media
6%
Game Outsourcing
4%
Game Recruitment
2%
Game Funding/Vc
2%
Game Legal
1%
50%
Source: GDC 2016 Attendee Survey
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GAME DEVELOPERS CONFERENCE 2016
Relevance
89%
of attendees said they heard
something useful within their craft
that they didn't know before
95%
of attendees participated
on the Expo Floor
GDC 2016 Attendee Geography
75%
13%
from
North America
from Europe, Middle East
and Africa
1%
10%
from
South America
from
Asia-Pacific
Source: GDC 2016 Attendee Survey
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GAME DEVELOPERS CONFERENCE 2016
75%
have worked in game development
for more than 3 years
74%
have worked on
2 or more game titles
59%
manage 2 or more people
directly or indirectly
Actions attendees
have taken as a result of
attending GDC 2016
XX Purchased/used a product
or service
XX Requested more information
XX Contacted an exhibitor
XX Set up a post GDC meeting
Top 3 reasons
for attending
GDC
Expo Floor
Industry networking/
meetings
Main
Conference content
Source: GDC 2016 Attendee Survey
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GAMEGAME
DEVELOPERS
DEVELOPERS
CONFERENCE
CONFERENCE
2016
Top Reasons for Exhibiting
XX Building business
XX Demonstrating your game for
relationships
XX Creating brand
awareness
88%
achieved their
business objectives
distributing and publishing
XX Generating leads
87%
XX Demonstrating new
XX Press & Editorial
products, services, tools
& technologies
Coverage
satisfied with:
quality of leads
new business contacts made
overall ROI
Sample GDC Attendee Job Titles and Companies
Senior Game Designer, Electronic Arts Mobile
VP North America Product, Kabam
International Project Manager, Tencent
Technical Director – Rendering, Activision
Director of Business Development, Dolby
Games Strategic Lead, Google Play
General Manager, Oculus VR
Senior Technical Artist, Unity Technologies
Senior Art Director, Disney Interactive
VP Marketing, GREE
VP Publisher & Developer Relations,
Nintendo of America
VP, Game Services and Studios,
Amazon Lumberyard
Source: GDC 2016 Exhibitor/Sponsor Survey and Conference Records
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GAME DEVELOPERS CONFERENCE 2016
Exhibitors Top Vertical Categories
Console Game Market
Virtual &
Augmented Reality
PC/Mac Game Market
Smartphone
& Tablet Games
Game Tools
& Middleware
Game Marketing & PR
eSports
Independent Games
Monetization
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Virtual Reality Developers Conference
VRDC launched at GDC 2016 ——— Sold out!
Game
VR/AR
Leading Development Platforms
69%
Oculus Rift
36%
Samsung
28%
Google Cardboard
37%
27%
2
Tracks
“Met and demonstrated our
product to a lot of people we
wouldn’t have otherwise. The
press coverage we got was great.”
– Jake Black, Head of VR at
Create Advertising Group
HTC Vive
Sony’s PlayStation VR
Entertainment
VR/AR
44%
will be purchasing
VR hardware, tools and services
in 2016 to develop games
3,500
Attendees from well
funded startups and
established companies:
AltspaceVR
Magic Leap
Apple
Microsoft
Crytek
NextVR
Disney
Oculus
Epic
Reload Studios
HBO
Code Labs
Samsung
Intel
Lockheed Martin
Lucasfilms
Sony
Unity
VREAL
WEVR
Sources: UBM Game Network Purchasing Survey 2016. GDC 2016 Conference Records.
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GAME DEVELOPERS CONFERENCE EUROPE
1900
game
professionals
115
speakers
35
62
countries
exhibitors & sponsors
73
GDC Europe is a hub to
share knowledge, make new
contacts and see new interesting
opportunities.”
sessions
– Benjamin Crause, Nintendo Germany
GDCE is still the only real,
developer focused event
in Europe”
– GDCE Attendee
37%
spend over
5 hours on the expo floor
281
from
media
representatives
172
press
outlets
GDC Europe is supported by:
Sources:
2015 GDC Europe Attendee Survey
2015 GDC Europe Conference Records
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GAME DEVELOPERS CONFERENCE EUROPE
GDC Europe Attendees represent various disciplines
GDC Europe Attendees work across a wide range of markets
AUDIO 13.6%
BUSINESS/MANAGEMENT
GAME DESIGN
48.3%
PRODUCTION
43.3%
44.3%
Console retail game market
onsole downloadable
C
game market
PROGRAMMING/ENGINEERING
38.8%
onsole handheld
C
game market
16%
23%
11%
PC/Mac downloadable market 43%
VISUAL ARTS
24.5%
Smartphone game market
40%
Social network game market 13%
OTHER
Tablet game market
32.6%
Web browser game market
35%
19%
Web-based MMO game market 14%
10%
20%
30%
40%
50%
VR game market
15%
Game recruitment
7%
Game outsourcing
8%
Game tools/middleware market 11%
Game academia
10%
Game marketing/PR
15%
Game media
16%
Game funding/VC
6%
Game legal
3%
Government
4%
Other
5%
Source: 2015 GDC Europe Attendee Survey
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GAME DEVELOPERS CONFERENCE EUROPE
72%
have worked in game development
for more than 3 years
73%
have worked on
2 or more game titles
67%
manage 2 or more people
directly or indirectly
Actions attendees
have taken as a result of
attending GDC 2016
XX Purchased or used a
product or service
XX Requested more information
XX Contacted an exhibitor
XX Set up a post
GDC Europe meeting
Top 3 reasons
for attending
GDC Europe
Expo Floor
Independent Games
Summit
Session content
(Main Conference)
Source: 2015 GDC Europe Attendee Survey
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UBM GAME NETWORK
Online Communities
The UBM Game Network Online Communities include over 986,517 unique viewers per
month, and over 3,571,219 monthly page views!
Publication
Total
Total
Unique Visitors
Total
Page Views
Monthly
Unique Visitors
Monthly
Page Views
8,204,244
31,890,925
683,687
2,657,577
413,194
972,098
34,433
81,008
753,283
2,217,966
62,744
184,831
1,334,314
4,469,502
111,193
372,459
1,133,161
3,304,116
94,430
275,344
11,838,196
42,854,607
986,517
3,571,219
Source: Omniture Site Catalyst Metrics, 2015 Average
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GAMASUTRA
Reach the Global Game Development Community Online
Gamasutra is an industry-leading and award-winning online community that has been the top source
for information on the “Art & Business of Making Games” since 1997.
Viewers
683,687
viewers
per month
2,657,577
page views
per month
Subscribers
2 out of 3
are involved
in purchasing
560,000
registered members across the globe
Sources: Omniture Site Catalyst Metrics, 2015 Average
UBM Game Network Purchasing Survey 2016
UBMGameNetwork.com
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GAMASUTRA
55%
manage 2
or more people
have worked on
2 or more game titles
80%
59.2%
46.7%
40.4%
27.4%
purchase their tools
(products or technologies)
over the web
are international—
representing over
57 countries
develop on
PC/Mac
29.6%
develop on
Console
develop on
Handheld Devices
(Mobile Platforms)
Source: Omniture Site Catalyst Metrics, 2015 Average
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UBM GAME NETWORK
Recruitment Opportunities
Recruit Top Talent Year Round
165k
unique monthly visitors to
Gamasutra job board
35,000
Average Audience
71%
have 3 or more years
experience in game
development
80%
active job seeker resumes
have worked on
2 or more game titles
30%
55%
of exhibitors use GDC
to recruit talent
manage 2 or
more people
Source: UBM Game Network Purchasing Survey 2016
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GAME CAREER GUIDE
Reach the Next Generation of Game Developers
400+
schools featured on
GameCareerGuide.com
31,119
unique readers of annual
printed Game Career Guide
34,433
monthly unique visitors
22%
are looking for graduate programs in
areas of game development
19,000+
newsletter subscribers
28%
are looking for certification
programs in game development
Source: Omniture Site Catalyst Metrics, 2015 Average
UBMGameNetwork.com
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GDC PLAY
GDC Play is a unique opportunity for independent game studios and emerging developers to
showcase their games in a low cost turnkey solution to publishers, key distributors, press and
investors attending the conference.
Access to Business
Matchmaking system to request
and receive meetings from
XX
XX
XX
XX
XX
VIPs
Major Publishers
Distributors
Exhibitors
All Access Passholders
UBMGameNetwork.com
Networking Lounge
Guided VIP
and Press Tours
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GDC PLAY
Exhibitors
Norwegian Producers’ Association
Media Coverage
UBMGameNetwork.com
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GDC VAULT
20
categories
12,000+
videos, slides and audio files
from all GDC events
62,744
Monthly Unique Visitors
UBMGameNetwork.com
of content including AI,
Virtual Reality and Production
Sponsored Sessions
on Vault
XX
Lead Generation
XX
Slides Synced with Video
XX
Free Access to All
Talks from over
10,000
speakers
Nearly
10,000
Subscribed Users
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Top Companies reach active buyers in the UBM Game Network
UBM GAME NETWORK
Diamond Partners
Sponsors
UBMGameNetwork.com
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UBM GAME NETWORK
Game Network Sales Team
UBM GAME
NETWORK
Aaron Murawski
Vice President of Sales
UBM Tech Game Network | Black Hat
P: 415.516.2129
[email protected]
Simon Carless
GDC Events
Media Team
Malik Watson
Global Sales Director
P: 415.947.6224
[email protected]
Derren Gong
Account Manager, China
[email protected]
Debbie Beam
Senior Account Manager,
East Coast
P: 785.424.3592
[email protected]
Brenner Fuller
GDC Play and
Luuk Fokke
Account Manager, EMEA,
APAC & Country Pavilions
+49.151.644.112.88
[email protected]
Rio Pesino
West Coast Strategic
Account Manager
P: 415.947.6346
[email protected]
UBMGameNetwork.com
GDC Vault
Account Manager
P: 603.856.0674
[email protected]
Ella Robinson
Sales Intelligence &
Operations Systems
Specialist
P: 415.947.6225
[email protected]
(Gamasutra.com, GDCVault.com,
IndieGames.com, GameCareerGuide.com)
Pocco Jimenez
Account Manager,
Recruitment and Education
P: 415.947.6256
[email protected]
EVP, UBM Tech
(Game/App, InfoSec,
Electronics Communities)
P: 415.947.6145
[email protected]
EVENT
DIRECTOR
Meggan Scavio
GM, GDC Events
P: 415.947.6123
[email protected]
GDC Sales Help
For general inquiries related to GDC Sales
[email protected]
VRDC Sales Help
For general inquiries related to VRDC Sales
[email protected]
MARKETING &
PUBLIC RELATIONS
Liz Wakefield
Senior Marketing Director
P: 415.947.6263
[email protected]
47 Communications
Public Relations,
Game Network
P: 323.658.1200
[email protected]
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