Tracy Russo
KU Staff Leadership Summit
February 2013
So
something
you want to
happen
happens
Convey a
message
To someone
higher on
the food
chain

Step 1 – What do you want the message to
do?

What do you want the message to do?
▪ Inform
▪ Persuade

“I want X to Y”

Who are you trying to influence?

What characteristics of the audience are
important in this situation?
 Knowledge of the subject; experience
 Attitudes
 Experience with you as the messenger

Our three objectives
 Instrumental
 Relational
 Identity






Priorities – theirs and ours
Assumptions – theirs and ours
Time
Channel
Our failure to take perspective
Our presentation of the message

Make strategic choices

Channel

Organizing your information
 Direct (BLUF)
 Indirect

Timing, where possible





G – Goal
A – Audience
B -- Barriers
C – Channel
S – Strategy
 Organization of the message
 Supporting material

Our messages can be more effective when
 We plan them carefully
 We think about the audience
 We deliver them strategically