BROADCAST PROCESS
Lesson 2
Put your thinking caps on!

What steps or phases would you go
through to create a Public Service
Announcement video?
From
start to finish
3 Phases of Production

Pre-production

Production

Post-production
st
1

Phase: Pre-production
This phase includes:
 Research
 Scripting/storyboarding
 Graphic/audio/video

clips
Steps
1. Choose
crew, brainstorm ideas, plan
theme/sets/props/costumes.
2. Do research, write script, create storyboard, and
create signage.
Pre-Production…the most crucial part.
nd
2

Phase: Production
This phase includes:
 Camera
 Sound
 Talent
 Transitions
 Videotaping

Steps
1. Direct,
rehearse talent, arrange set, lights, sound
2. Action! Broadcast/videotaping
Production Footage
The footage collected by the video camera
during this stage is unedited and know as
raw.
 Raw footage is transferred from the camera
to the computer for editing.


You will learn about capturing and editing in
post-production.
Production Tips
Practice with the equipment and play your
video back to ensure that the equipment is
functioning properly.
 Editing cannot correct filming errors. So re-do
the shot immediately.

 Errors
that cannot be corrected
Bad sound
 Out of focus footage
 Having a date on everything you recorded
 Unsteady camera work

Production Tips

Keep your footage list handy during filming.

Create a log for the video you capture.
 Good
 This

footage or important information
will make post-production easier.
Use the video techniques previously
presented.
rd
3

Phase: Post-Production
This phase includes:
 Review
 Editing

Steps
1. Create
camera log, obtain extra shots/dubs,
graphics, sounds, etc.
2. Edit video.
POST-PRODUCTION
EDITING
Purpose

Editing involves
 Combining
the
 Video
 Transitions
 Voice-over
 and
 All
Music
in a way that presents your message to your
audience in a creative and effective way.
Using Software

You will use Microsoft MovieMaker to edit this
project.
 Using
the software you can import your video
footage, make edits, add effects, and export in
a format that is viewable by others.
Editing Terms

Capture
 The
process of moving the footage from the camera to a
computer.

Shot
A
specific subject filmed from a certain angle. You
should mark the shots that you want to use in the final
project.

Timeline
 The
location where you place your shots in order and
connect them together.
A Simple Outcome

In the simplest form a set of shots in the
timeline will produce a movie, but adding
additional features can enhance the overall
quality!
Enhancing Videos

Audio
 The
sounds, voices or music that accompany raw footage
or are part of the edited video.
 Your video will have audio even if no one is on screen
speaking.
 During editing, you can split the audio and video and
replace the raw audio or incorporate additional audio
that will blend with the raw audio.
 You can use the following audio to enhance your video.
 Public
domain music
 Voice over
 Sound bites
Enhancing Videos

Transitions
A
feature that creates smooth movements from one shot
to the next.
 Transitions can also create interest and range from
simple or fancy.

Credits
 The
introductory slides that setup the video.
 The end slides that give credit to the film crew and any
other contributors.
Post-Production Editing Tips
Make movie settings fit the output device.
 Remove any clips that do not add to the
message.

 Mistakes
 Pauses
 Footage
that is good, but does not support the
message.

Crop wisely
LET’S REVIEW
Production Phases
Review
1st Phase of Production…

Pre-production
 Get
your ideas together, organize all details with your
group.
Review
2nd Phase of Production…

Production
 This
is when all the great ideas get put into action. Take
shots, interview people, etc.
Review
3rd Phase of Production…

Post Production
 This
is where you review all that you have done and edit
your material!
Now What?

Once your project is edited, you will need to render
the footage.
 The
raw footage must be compressed to decrease the
overall file size.
 Rendering is the process of compressing and packaging
the video footage in a format that can used by players
like Windows Media or QuickTime.
Common File Formats


Determine which player the video can be viewed
using.
Formats
 .wmv
A
Microsoft format that plays using Windows Media Video.

The file is highly compressed and usually looks grainy when
viewed, but is small enough to send via e-mail.
 .mov
 An

Apple format that plays using QuickTime Movie.
The quality is great, but the size is large.
Sharing Your Finished Video


E-mail
Public Domain


YouTube accepts QuickTime file format.
CD/DVD
Review


Get in your groups.
Create a checklist.
 Divide
list into pre-production, production, postproduction.
 Under each phase include 3-5 tasks you will need to
accomplish for your video project.
Resources
Mobile Classroom Project. Videography. University of Arkansas.
Retrieved from http://aeed.uark.edu/5812.htm on 2 April
2012.
Presentation adapted by Mona Lincoln from Videography Lesson 1